Event Planning and Work-Life Balance: Strategies for Success
Event planning is one of the most dynamic and rewarding professions—but it’s also one of the most demanding....
Event-Led Upselling and Cross-Selling: Strategies for Maximizing Revenue
In the dynamic landscape of event management, upselling and cross-selling have emerged as powerful...
Building Relationships Through Events: Networking Tips for Sales Teams
In the world of sales, relationship-building is essential, as strong connections often lead to greater...
Using Events to Generate Qualified Leads
Event-based lead generation is a powerful tool, but to make it truly effective, it’s essential to not only...
Post-Event Evaluation: Learning from Your Successes (and Failures)
Post-event evaluation is more than just a routine task—it’s an essential step in reflecting on both...
Event Apps: More Than Just Registration and Networking
Let’s face it—when it comes to smaller, curated events with up to 50 people, an event app might feel a...
Data-Driven Event Marketing: How to Measure What Matters
Let’s be real—just hosting an event and hoping it goes well isn’t enough anymore. If we’re not paying...
Harnessing Event Marketing: A New Era for PR Success
In today’s hyper-digital world, traditional PR methods—like press releases and paid ads—are quickly...
The Ultimate Event Marketing Checklist: Your Guide to a Smashing Success Story
Did you know that events with a well-defined marketing strategy see a 30% increase in attendance and a 20%...
How Event Apps Boost Engagement and Attendee Experience
In today’s digital age, event apps have become an indispensable tool for enhancing...
Why You Should Tell Stories in Event Marketing
Humans are wired for stories. From ancient cave paintings to modern blockbusters, narratives have the unique...
Event Marketing 101: A Beginner’s Guide to Promoting Your Event
Picture this scene: a bustling conference hall filled with enthusiastic attendees, lively conversations...
