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New Whitepaper Release: Learn how the right channel mix can boost event registrations by 15% in 2025. Download

Event Marketing KPIs

How to Build a High-Impact Event Marketing Funnel (Awareness → Conversion → Retention)

October 22, 2025by Prachee MishraEvent Marketing KPIs

How to Build a High-Impact Event Marketing Funnel (Awareness → Conversion → Retention)

Why Events Need Funnels, Not Just Plans For many organizations, events are still treated as one-off spectacles, grand stages, packed venues, high registrations and yet little to show in terms of real, lasting impact. The applause fades, reports are filed, and the...

Event Marketing KPIs

June 30, 2025by Prachee MishraEvent Marketing KPIs

Event Marketing KPIs You Should Be Tracking in 2026

Why Vanity Metrics Are No Longer Enough in 2026 In the past, event success was basically based on foot traffic, registrations and social chatter. Fast forward to 2026, marketing leaders are no longer tasked with just building awareness, they need to show revenue...

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