Samaaro is an all-in-one event technology company that offers a comprehensive suite of event management solutions to help event organisers streamline operations, boost attendee engagement and maximise ROI of their events.
The Future of Event ticketing is here, and it’s set to revolutionize the way we attend and engage with events. In this blog, we’ll explore the evolution of event ticketing, from its current challenges to what the future holds!
Whether it’s a music concert, a sporting event, a theatre production, or a conference, event ticketing plays a crucial role in molding our event-going experiences. In its purest form, event ticketing is the process of selling tickets to events. These permits grant access to a variety of entertainment options, including music festivals, sporting events, cultural exhibitions, and conferences. Purchasing a ticket may seem mundane, but it has a significant impact on our leisure activities.
Ticketing is a journey that transcends time and space. From the days of physical tickets, where you held a tangible piece of enthusiasm in your hand, to the digital age, where event registration and ticketing platforms such as Samaaro have opened up new horizons, this story is a testament to human creativity. It is a story of convenience, accessibility, and the unrelenting pursuit of fulfilling your entertainment desires.
Current Challenges
High Ticket Prices and Scalping Issues
One of the most significant obstacles in the world of event ticketing is the escalating price of tickets, which is partially caused by scalping – the resale of tickets at exorbitant prices. This can make it prohibitive for many enthusiasts to attend events.
Limited Ticket Availability
Tickets for popular events frequently sell out quickly, leaving many admirers empty-handed. This restricted supply exacerbates the problem of skimming.
Ticket Authenticity Concerns
Unsuspecting purchasers continue to fall victim to scams involving counterfeit tickets, adding a layer of mistrust to the ticketing process.
Lack of Personalized Experiences
The ticketing process is often impersonal, lacking tailored recommendations or options that match individual preferences.
The Future of Event Technology
1. Facial Recognition and Frictionless Entry
In the event ticketing industry, facial recognition technology is poised to become a game-changer. This innovation will enable attendees to enter venues efficiently and securely. Here is how it operates:
Biometric Data: Attendees will register their facial biometric data with event organizers during the ticket purchase procedure or via a specialized app. This information is encrypted and stored securely, assuring confidentiality and compliance with data protection regulations.
Frictionless entry: On the day of the event, attendees merely approach the entrance and walk in. Cameras equipped with facial recognition technology will rapidly scan their features, confirming their identity and the validity of their tickets in an instant. This eliminates the requirement for paper tickets and even mobile QR codes.
Enhanced Security: Facial recognition significantly reduces the risk of ticket forgery and scalping, thereby enhancing security. Only those with genuine tickets and matching facial data will be permitted entry, creating a safer environment for all attendees.
Efficiency: The procedure is extraordinarily efficient, decreasing wait times and congestion at entry points. This is especially advantageous for large events, where lengthy lines and delays can be a significant inconvenience.
2. Gamification of Ticketing
The gamification of ticketing transforms the process of purchasing tickets into an interactive and engaging experience. Here’s how it may function:
Ticket Challenges: Event organizers are able to design ticket-related challenges and games. For example, supporters may receive points, badges, or virtual items for purchasing tickets in advance or for attending multiple events during a season.
Exclusive Rewards: Gamified ticketing can offer exclusive rewards such as backstage passes, artist meet-and-greets, and VIP lounge access. These rewards can be earned via gameplay or loyalty programmes linked to the purchase of tickets.
3. Unique Pricing Strategies & Ticket Types
The one-size-fits-all pricing model will no longer be used in the future of event ticketing. Rather, event organizers will employ dynamic pricing and offer a range of ticket types to accommodate a variety of budgets and preferences:
Dynamic Pricing: Prices may vary based on variables such as demand, time of purchase, and seat location. The prevalence of early bird discounts, last-minute bargains, and off-peak pricing will make events more affordable for various groups of attendees.
Wide-ranging Ticket categories: Event organizers will offer various ticket categories, each with its own benefits and experiences. For example, a music concert may offer standard, VIP, and Platinum options, each of which provides distinct benefits such as seating, access to exclusive areas, and merchandise bundles.
Bundled Experiences: Organizers will bundle tickets with other experiences, such as pre-show dinners, merchandise, or even transportation, in order to offer attendees a complete, hassle-free event package.
4. Personalized Ticketing Experiences
AI-powered algorithms will play a crucial role in the development of personalized ticketing experiences:
Recommendations: These algorithms will analyze user data, such as previous event attendance, musical preferences, and location, to provide customized event recommendations. Users will receive notifications regarding events that align with their interests, thereby increasing the likelihood that they will attend.
Attendees will be provided with seating suggestions based on their preferences. Those who prefer a subdued experience, for instance, may be directed to sections further from the stage but with superior acoustics.
Customized Event Add-Ons: Systems can also recommend event add-ons, such as VIP packages, merchandise, and in-event experiences, that correspond to a user’s profile and preferences.
5. Sustainability in Ticketing
The future of event ticketing will align with sustainability objectives:
E-Tickets: Traditional paper tickets will be phased out in favor of mobile permits and e-tickets. These digital options reduce the amount of paper waste and carbon emissions caused by the printing and distribution of tickets
Green Venues: Venues for events will implement sustainable practices, such as energy-efficient lighting, renewable energy sources, reduced plastic usage, and waste recycling programmes. This commitment to sustainability will resonate with attendees who are environmentally conscious.
Transportation Options: Ticketing platforms may partner with eco-friendly transportation services to provide attendees with information on public transportation or carpooling options to reduce the carbon footprint associated with attending events.
The future of event ticketing is poised to revolutionize the way we access and experience events. From eliminating scalping and fraud to enhancing accessibility and personalization, this industry is on the brink of exciting transformations. As technology continues to advance, event ticketing will evolve, ensuring that more people can enjoy the magic of live events. So, whether you’re a die-hard sports fan or a music enthusiast, the future of event ticketing promises to make your experiences more memorable, accessible, and enjoyable than ever before.
