Hybrid Events 2023: The Ultimate Guide to Successful Planning and Hosting 

Hybrid events are events that give the option for the event to take place in person and virtually. This means attendees can participate in person or virtually, and allows flexibility in hosting events and/or virtual attendance by participants. 

This guide will cover the following topics:

Chapter I.

Understanding Hybrid Events

What are Hybrid Events?

Hybrid events are events that combine both in-person and virtual experiences. This allows attendees to attend either in-person or virtually, providing greater flexibility and convenience.

Advantages of Hybrid Events

A recent poll of event planners indicated that 86% of event organizers received positive ROI from their hybrid event. Some of the benefits of hosting a hybrid event- 

• Reach-The best of both worlds, hybrid events have both in person and virtual participants, this can greatly improve an events reach, by providing access for both physically attending and those attending virtually.  

• Flexibility- Hybrid events have the flexibility to allow attendees to attend either virtually or in person depending on their individual preferences or circumstances, and can alleviate any travel concerns.  

• Cost-Savings- Because hybrid events incur less cost involved with travel, venue, and accommodation, they can be significantly less expensive than in person events. This makes presenting events easier for organizations and can also allow organizations to maximize access to a much larger audience.  

• Improved Engagement- Hybrid events can provide more engagement opportunities for attendees. For virtual attendees, they can fully engage in Q&As, polls, and other interactive engagement, which improves total engagement levels and overall attendee satisfaction.  

• Better Analytics- Hybrid events can provide organizers with better analytics and data on their attendees. This can provide organizers with a better understanding of attendee preferences and behaviours, and improveSustainability: Hybrid events are relatively more sustainable than in-person events because they are less reliant on travel and venue carbon emissions. 

In conclusion, hybrid events have many advantages for attendees and the organizers. Hybrid events maximize both in-person and virtual benefits and produce a more immersive event experience that is cost-effective and flexible. 

Types of Hybrid Events

There is not just a single hybrid event format that is appropriate for all organizers. It is important for event organizers to consider the kind of event, the audience, the budget and the overall strategic objective/ultimate goal before settling on a hybrid event model. Once a hybrid event format has been decided, event planners will need to consider how interactive they wish to make the participation of virtual attendees. At the end of the day, the level of interactivity will depend on mixture of the nature of the event, and the preferences of the attendees. 

There are many aspects to hybrid events, however, all event organizers need to think along a few different types of hybrid events – 

Event organizers have a range of hybrid event types to choose from –

A synchronous hybrid event is an event that has both a in-person event as well as a virtual event and the content will generally have a start invocation that will permitted both the in-person and the virtual attenders to undertake experiences all at the same time.  

In general, synchronous hybrid events are becoming increasingly accepted because they enjoy the benefits of in-person and virtual content and provide the attendees an opportunity to engage in an event how they want. 

An asynchronous hybrid event is a hybrid event that has aspects of both in-person and virtual events but does not require that people undertake at the same time. Individuals can engage with and access the content and activities to the event when they wish.  

In general, asynchronous hybrid events are best suited to participants that cannot engage in real time events as they can engage with and access the content when they wish. There is value in the participants not needing to undertake together creates a more holistic and subjective experience to the larger audience shares with the add clarity that all participants in hybrid events may not need to partake together. 

Multi-Modal Hybrid Event: 

A hybrid combination event (also called a multi-modal hybrid event) is a combination of synchronous and asynchronous events in one hybrid event. A participant engaging in a hybrid experience to be more capable to segment the event participation based on their needs and preferences. 

In general, combination hybrid events create a variety of possibilities for participants to interact with the events based on their preferences or needs. In a hybrid event format with synchronous and asynchronous events, event organizers can combine the benefits of synchronous and the benefits of asynchronous event formats to create a more interactive environment for all participants of hybrid events. 

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Chapter II.

Planning A Hybrid Event

Planning a hybrid event involves its own set of issues and challenges, such as, How do you engage the virtual audience to reach the same level of remote engagement as the in-person audience. Below is step by step outline to assist you in the planning and will ultimately help in the successful execution and understanding key aspects to your planning process when planning a hybrid event.  

1. Setting Goals and Objectives and Deciding Event Format 

All hybrid event planning starts with creating your event goals and objectives. Establishing clear goals is an important step in successful hybrid event planning. 

The following are a few questions, event planners should work through in establishing the goals and objectives of their hybrid event:  

• What is the overall goal of the event? For example, to educate, network, showcase new products/services?  

• Who is the target audience of the event and what are the needs and wants of the audience? How will the hybrid format serve the event goals and audience best? 

• What is the desired outcome of the event? 

• Will we generate leads, create brand awareness, or provide attendees with value? What Key Performance Indicators(KPIs) will be used evaluate for event success?  

• How will we meet the objectives to both in-person and virtual attendees? 

• What type of content and activities can we develop to engage and satisfy the audience? 

• Are there any key messages or themes our event should use to align to our organizational goals and values?   

Thinking about these questions will help establish the event’s objectives, which in turn will help support the plan to prepare and deliver a successful hybrid event. 

2. Keep in mind the time zone & location for the event

Next you want to consider the target audience’s time zone, as well as the location of the event. With planning an event that is global in nature, look to use a venue that is easy to access and has a number of hotels, transit available to your participants. Look for ways to welcome virtual participation, whether that is because a participant cannot travel to the event venue or simply wishes to participate virtually (it is still participation). If you want to create equitable access for participants no matter their time zone, you should consider a hybrid event that provided both live stream and on-demand content. This allows value for participants who want to be involved live and value for participants that cannot or do not want to be involved live but can participate only by viewing on-demand content.  

3. Creating personas (target audience) 

Finding your audience is extremely important to assist with preparing for a hybrid, planned learning opportunity. The goal of creating personas is to help you visualize, think about, and try to develop an event for your participants.  

4. Determine your budget

Budgeting is an important part of the planning process.We want to make sure you have enough resources and a enough budget to execute everything you want. When you are budgeting you will want to include venue, all food and beverages, audio visual, marketing, and staffing. 

 When considering making efforts to defer costs, please look for sponsors and/or exhibitors who can help either financially, and/or in-kind with their costs at a discounted rate for exposure. You may also have a hybrid event concept that could provide you the features and services that cost less than traditional event planning. 

5. Analyze platform options

Finding the right hybrid event platform is very important consideration for your hybrid event. You want to find the one that facilitates for seamless engagement with in person and virtual attendees while being flexible to assist with online features such as live streaming, chatting, networking, breakout sessions, customer experience on an as needed basis. 

6. Assemble a team

Assembling a team is an important step for the successful execution for your hybrid event. You are going to need people with a number of different skills and range of experience related to event planning, marketing, technology, customer service, etc. You will want each team member to understand their role and responsibilities but work seamlessly together as a team. 

7. Book the right speakers

Speakers are an important part of the success of any event. You want to gather enough information about potential speakers and book speakers that are knowledgeable, engaging and relatable for committee members and participants whether in-person or virtual attendees because they are delivering their content via different channels (live, on demand, and content). 

You could book the right speaker(s) by conducting background checks or references or previous engagements. You may also want to intentionally invite a few industry expert(s) and/or thought leader(s) who can provide levels of insight and views in their trends or topics they present. 

8. Locate sponsors

Sponsorship is an effective option to achieve revenue and create interest and exposure for your hybrid event. For example, sponsors may provide your event with products, service(s) or financial contribution in exchange for gifts of appreciation or consideration can promote and market their association with our events. 

You may want to consider creating a sponsorship prospectus outlining opportunities and perks in becoming a sponsor. You will also want to find sponsors who have similar values and objectives as your initiative and target audience. 

9. Event agenda

Creating a strong agenda for the hybrid event is arguably the most important piece of being successful of your hybrid event. The agenda should consist of a healthy amount of keynote speakers, breakout sessions, networking, and some engaging activities to keep both in-person and virtual attendees attentive. 

To create a strong agenda, you need to have identified what our target audience is and what their needs and wants has to do with the content being engaging and relevant. You may also want to consider how you find the right technology to help create engaging interactive and immersive experiences for our audience. 

Chapter III.

Event Technology for Hybrid Events

Hybrid events are quickly becoming the standard for connecting both face-to-face and virtual audiences at the same event. However, to have an integrated experience, the event planners will require creative ways to link the remote audience with live audience. This is where event technology will come in. Event planners will require pre-event technology, in-event technology and post-event technology to have a successful hybrid event that requires a results-oriented approach. Below are examples of types of event technology that will enhance the hybrid event experience as well as a variety of best practices using event technology to create a successful event. 

Pre-Event Technology

There will be a range of key pre-event technologies to consider before a hybrid event, as the event will affect many audiences with respect to both and virtual settings face to face 

Registration and Ticketing: The event planner will want to ensure that the registration process is simple/streamlined and easy. Using registration and ticketing tech platforms to attend the event will create an efficient registration experience by allowing attendees to sign up and pay online. The registration and ticketing platforms will help maximize the benefit of tracking attendance, monitoring payments, and real-time information with respect to how many attendees have shown up to the event. 

Virtual Event Platforms: In a hybrid environment virtual attendees will need to have equal access to the in-person audience. There event technology available can be used to support the planning stages, help develop a customized website, manage the conference and the sessions, and have interactive tools like networking capabilities that will help keep virtual attendees engaged throughout the event.   

Communication Tools: Event planners want to ensure that attendees have means to communicate with each other, as well as with event staff. There are a variety of communication tools available to event planners, such as email marketing platforms, chatbots, and different social media platforms, which provide event planners with ways to communicate with attendees before the event, give real time updates during the event, and gather feedback after the event.  

Event Management Software: Event management software can help event planners with everything involved in executing an event, from the planning to event delivery. Event management software can help event planners with scheduling, budgets, vendor management, and attendee registration.  

In Event Technology  

In-event technology involves technology that planners can utilize in a way that enhances the experience for in-person and virtual attendees, and provides a seamless experience. In-event technology generally includes analytics, live streaming, virtual event platforms, mobile event apps, sponsor and exhibitor technology, digital signage and audio-visual technology.   

In a hybrid event platform typically has elements of features including access live streaming, virtual networking, and engagement tools for in-person and virtual participants to provide a seamless and engaging experience for event participants. (Note: Be sure that you select a platform that meets your event planning requirements) 

Live Streaming and Broadcasting: Live streaming technology allows broadcasting the in-person portion of the hybrid event to remote attendees. This includes cameras, microphones, and any A/V technology needed for quality streams as well as of a virtual event platform. 

Digital Signage: Digital signage is the presentation of various formats such as displays, projectors, and screens in a way that conveys up-to-date event-related information to attendees. This may include the schedule for the event, notices, sponsorship advertising, etc.  

Mobile Web Apps: Mobile web apps can also help in-person or virtual attendees find the necessary information to help navigate their way through the experience. Mobile web apps may include the schedule, speaker information, maps, etc. Mobile web apps can help attendees connect with each other; further communication and sharing of event information will also occur. 

Technology for Sponsors and Exhibitors: Technology for sponsors and exhibitors at hybrid events includes many different and varied methods including virtual booths, lead capture software and other means of facilitating engagement and interaction amongst attendees. 

Contactless Check-in & Badge Printing: Contactless check-in and badge printing systems can ensure a page check-in experience for any in-person attendees while minimizing wait times and face to face contact, for all.  

Engagement: Engagement options statistically show that this can include but are not limited to gamification, audience response systems, interactive displays, and a networking option for attendee engagement and interaction. 

Analytics & Reporting: Analytics & Reporting can support attendees to discover and learn about its own attendee engagement and satisfaction and measure the outcome from the hybrid event. Using analytics, event developers can measure attendance, active engagement, and feedback surveys. 

A/V Equipment: A/V Equipment such as sound systems, lighting systems, and projection systems can be critical elements of an immersive experience for in-person and virtual participants in a hybrid event. 

Post Event Technology  

There are many technology options available to help purposes maximize the value and experiences of a hybrid event for the attendees long after the event is completed. Below are some Post-Event Technologies for hybrid events: 

Content Distribution Platforms: Use the content distribution Platforms to broadcast and share the event’s recordings, presentations, and associated materials with attendees.  

Content Distribution Platforms include you guessed it- Video hosting services, content management systems (CMS), or stand-alone event Platforms that are specifically dedicated to providing recorded programming on-demand accessibility for participants. 

Post Event Surveys & Feedback: Build and distribute post-event surveys and / or feedback forms for in-person, as well as virtual attendees. Post-event surveys can provide information, useful measures of satisfaction, and ways you can improve your event. You can use any in-market online survey instruments, plus event feedback solutions.   

Data analytics and metrics: Use tracking software to analyse the data you collected during the event and to subsequently create reports by participant actions taken. Reports can have information regarding participation engagement, the number of participants in any session, engagement interaction in networking, and so on. Use the data you captured related to the progress of your event goals and criteria, when evaluating the overall results, and consider all the information to assess your overall impact.  

Event analytics and ROI: Establishing ROI for your hybrid event might be based upon tracked collected metrics related to: attendee registration, engagement, the number of leads generated, – conversions etc. Event management software, or in-market event quality analysis metrics will assist in the aggregation process of the event.  

Follow-Up Emails and communications: Next is for you to send follow up emails to all the attendees, and hopefully incorporate a personal aspect to a touch point with each of the attendees follow up email. You want to express thanks for attending and include other additional resources for attendees to review such as event presentation slides, access to session recordings, or exclusives mentioned during the event. This is a good way to wrap-up their experience, and keep attendees more engaged.  

In summary the technologies mentioned above include pre-event, in-event, and post-event aspects that may be utilized within an all-inclusive event technology platform/service, such as Samaaro. Why is this a good example? Because Samaaro was purpose built for event professionals that conduct hybrid events in a broadly generalized sense. If you utilize Samaaro all of your event needs will be found through one solution to enable you to manage all of the needs of your events, motivate attendee engagement, provide hybrid-based virtual requirements, gain important data to use for any future iterations of your programming, and achieve integration of hybrid based events delivery.   

Chapter IV.

Designing Engaging Hybrid Experiences 

Hybrid events provide an opportunity to create meaningful experiences that harness the best of in-person and virtual components – below find some tips on designing engaging virtual, and in-person experiences, and create an experience that consists of both:  

Tips for designing engagement virtual experiences  

3D Platforms: 3D Platform increases a sense of immersion and interactivity and gives participants virtual booths, exhibition halls, and networking areas so participants will engage with sponsors and exhibitors and gives participants unique, immersive, and visually dynamic experiences.   

On-site access: Livestream or record key on-site experiences (presentations, panels, product launches, performances) and offer quality video production with multiple angles, sound options (presenters and audience). If planned strategically, participants will feel more connected and engaged while truly experiencing the event in the moment, or with exclusive access to behind-the-scenes content.  

Tips for designing engaging in-person experiences  

Scannable QR codes: How easy are they to scan for registration, accessing conference materials, downloading event apps?  

Accessing the agenda: Do attendees have one simple easy to use mobile app, or mobile friendly web app where they can see their sessions, bios about their speakers, and easily identify and access real-time updates? Does the app have search and filter capability? 

Let them network: The right technology, digital business cards, and areas that are conducive (and appropriate) to networking allows participants to connect and share information.  

Mobile: Assume all participants are attending solely via a mobile device, and make sure everything is mobile-friendly – screen, website/app (mobile friendly websites are designed to be used on any device, so check it for a smart phone).  

Creating seamless connections between face-to-face and virtual experiences  

Creating seamless connections between face-to-face and virtual experiences is critical to creating one cohesive hybrid event experience; however, it should be noted that when designing a hybrid experience, each audience group – face-to-face and virtual should not be treated the same based on their platform. Rather than treating the audiences the same, we need to acknowledge that each audience’s unique dynamics, needs, and wants will dictate way each audience (or group) crafts an experience for themselves. 

Synchronous content delivery – Connecting the audiences: Simply stated the best way to connect the audiences, is to make certain that webcams or other forms of visual technology are on during the sessions/activities and the virtual participants receive whatever in-person participants have during the event. More specifically make all sessions live, allow for virtual breakout rooms as well as the consistent schedule, and provide on-demand recordings of all live streams to your virtual audience.  

Engagement opportunities – Connecting the audiences: Make certain to have engagement opportunities for the virtual attendees to have a voice while physically engaging or participating with/among the face-to-face audience, and vice versa. Examples of engagement opportunities for the virtual audience include: remote attendance for Q & A, can have an exhibitor booth also; all audiences can use the event hashtags on Twitter and other social media during live interactive chats to involve both audiences in continuing a conversation.  

Hybrid networking opportunities – Connecting the audiences: Provide participants with the opportunity for the face-to-face participants and virtual participants to network. The networking component can be as simple as those face-to-face participant groups being directed to an online network/platform – essentially sending them to a virtual/form page to fill out; networking times for participants; can facilitate something hybrid, allowing the face-to-face to network and reflect for further action.  

Hopefully these tips will help event designers create effective, engaging virtual experiences, immersive and active face-to-face learning environments, and meaningful hybrid experiences that can link into one cohesive, active, engaging hybrid event experiences for face-to-face and virtual audiences.     

Chapter V.

Marketing and Promoting Your Hybrid Event

Marketing and promoting your hybrid event are crucial for its success. A well-executed marketing plan can attract both in-person and virtual attendees, generate excitement, and maximize participation. In this section, we will explore the key components of marketing your hybrid event effectively.

Developing a Marketing Plan

To create a comprehensive marketing plan for your hybrid event, consider the following steps:

Utilizing Social Media Platforms and Other Promotional Channels

To effectively promote your hybrid event, consider the following platforms:

Building Anticipation Through Pre-Event Marketing

Creating anticipation before your hybrid event can generate excitement and boost attendance. Implement the following strategies:

• • Creating excitement through your pre-event marketing           

   

  • Building pre-event excitement for your hybrid event will generate interest and ultimately attendance. Several ways to excite your audience include:         

   

  • Teaser Campaign: share sneak peaks, behind-the-scenes, or teasers about highlights of the event. This will generate excitement about your audience wanting to learn more about your event.            

    

  • Early Bird Offers: offer very early bird discounts or offers, to a few registrants. People love to receive an offer or feel special, it creates urgency, and they will want to act as FAST as possible.           

    

  • Speaker and Session Highlights: blog article, social media posts or video interviews highlighting your event speakers, panellists, and sessions. The most important thing to focus on is what attendees at the event will gain from attending these sessions.           

    

  • Interactive Contests and Giveaways: on social media platforms you can create interactive contests/giveaways. Participants may post something about the event, use a free event pass or merchandise as a prize. Not only does it create hype but also creates an engagement opportunity with followers and potentially new attendees.           

   

  • Event Partnerships: consider partnering with other business and organizations that have aligned missions, to promote and cross promote each other’s events. 

Chapter VI.

Executing the Hybrid Event

There are a few key areas to be aware of when executing a hybrid event. When executing the physical area of your hybrid event the following are important areas to explore.  

In-Person Event Logistics 

When facilitating a hybrid event, below are essential points to keep in mind when executing the in-person component.   

 Venue Set Up: It is very important to layout your venue with the in-person attendees that are going to be there and the production equipment that will be at the venue. When planning the furniture arrangement for seating and staging, include your AV in the planning so both audiences will have the same event experience.  

Registration and check-in Process: The registration and check-in process for in-person attendees should be as seamless as possible from a in-person basis. This may include using technology such as QR Codes, or possibly technology with mobile check-in that does not have lines for in-person registration or check-in. 

Networking Opportunities: You can facilitate networking for in-person participants to engage, that may include planning a space for in-person attendees to network or be engaged in some activity. You may consider getting the virtual attendees engaged in some sort of online networking, or at least casual chatting.   

Event Amenities: Lastly, please take into consideration the way your participants will be attending and determine the amenities you will provide, refreshment and charging for in-person attendees. And you will obviously wish to provide various comforts for all of your participants at various points throughout your event. Live Stream – and Hybrid Event Platform  

When considering how to handle the virtual component of your hybrid event, there are a few things to account for:  

Live Streaming Setup – Be sure to set-up a reliable and robust live streaming platform and infrastructure to let the virtual attendees follow along with your event. Also, work through your setup and test internet, video, and audio, to be sure to provide the best possible streaming experience.  

Hybrid Event Platform – Finding a solid and easy to use hybrid event platform is an important component dealing with logistics of a hybrid event. Be sure to find a platform with good features, like: live-streaming, interactive chat, digital booths, and networking. Try to use a hybrid event platform that works with your registration and provide analytics you may need later.  

Technical Assistance Team – Designate a team for tech support, manage use of the hybrid event platform, help troubleshoot items, and assist attendees’ (if needed) troubleshoot technical problems. The tech support team needs to be completely comfortable with the hybrid event platform, and available to help any attendees as quickly as possible.  

Virtual Attendees & Engagement – Plan on including your virtual audience with some interactive components in the hybrid event platform. Examples include polling attendees live, plan for Q&A, assign chat moderators, and include virtual networking opportunities. It will be helpful to create dedicated moderators and assistants support events discussion and answer questions.  

Managing Technical Issues & Back-Up Plan  

You can prepare and plan for your hybrid event, but there is still a chance that technical issues will arise. To be able to face the unexpected here are few items to consider:  

Back-Up Equipment/Redundancy – Have back-up equipment available, in case you have be able to use back-up equipment (like another microphone, or camera, or internet). Redundancy will help smooth transfer when you need to move to back-up equipment.  

Tech Run-Through/ Rehearsals – Rehearse thoroughly to try to work through any tech issues. Test all your AV equipment, test your streaming, and your hybrid platforms.  

Communication – Establish the communication channels and links to on-site team, and those manage hybrid event platform, and finally technical support team, so that there is limited lag time to coordination or troubleshoot any tech issues.  

Contingency Plan – Having contingency plans for various contingencies (like internet outage, power outages, streaming interruptions), and what to do to minimize the impact on both in-person or virtual attendees. Let the appropriate teams know the back-up plans, and have it available during the live event.  

Coordinating on-site logistics, hybrid platforms, and any technical issues that might arise will make your hybrid event successful and engaging for all of the attendees. 

Chapter VII.

Post-Event Activities

The end of one event marks the beginning of the next, and it’s important to maintain a connection with attendees. After the conclusion of a hybrid event, it is essential to engage in post-event activities that not only evaluate the event’s success but also set the stage for future improvements. Here are three crucial post-event activities to consider: follow-up communication and engagement, measuring success and evaluating performance, and improving future hybrid events.

Follow-up Communication and Engagement

Measuring Success and Evaluating Performance

Improving Future Hybrid Events

By focusing on follow-up communication and engagement, measuring success and evaluating performance, and continuously improving future hybrid events, organizers can ensure that each event becomes better than the last, providing enhanced experiences and value to attendees, sponsors, and stakeholders.

Chapter VIII.

Conclusion

Hybrid events have emerged as a powerful and dynamic format that combines the best of both virtual and in-person experiences. This section provides a recap of key takeaways, explores the future outlook for hybrid events, and offers final thoughts and recommendations.

Recap of Key Takeaways

Throughout this guide, we have explored various aspects of planning, executing, and maximizing the potential of hybrid events. Key takeaways include:

Future Outlook for Hybrid Events

Predictions Regarding the Future of Hybrid Events 

The future for hybrid events is bright as they rise in popularity, flexibility and impact in response to rapidly evolving circumstances more than most programming formats. 

Here are a few possible predictions regarding hybrid events in the near future: 

More Flexibility: Hybrid events can include or exclude any aspect, in either a virtual or in-person format. Additionally, given that the hybrid event can be both virtual and in-person, organizers can be flexible when circumstances change, surrounding health concerns, travel restrictions, or the size of the audience, for example. 

More Accessibility: Hybrid events allow you to market to people from all over the world in a way that does not sacrifice in-person attendance for virtual attendees, and vice versa. 

Better Personalization: More engagement, interactive platforms, AI-generated recommendations, and customized content delivery will improve your deliverer for hybrid events, as each will offer a unique experience for attendees. 

New Technology: Look for new hybrid engagements that feature technologies like augmented reality (AR) and virtual reality (VR).These technologies will enhance immersion and interactivity to deepen participants’ experiences and allow them to feel connected to the event, regardless of where they are situated in relation to the event.  

Hybrid Networking: Organizers can take advantage of dedicated networking platforms, the use of matchmaking algorithms, and real-time communication tools to create proper networking opportunities for your attendees, speakers, sponsors and exhibitors.  

Hybrid Revenue Models: Organizers can easily implement options such as virtual sponsorships, digital advertising, premium access packages, and online marketplaces as revenue streams.  

Data-Driven Decision Making: As hybrid events provide extensive data around the amount of engagement, attendee interactions, and the content they favour, we can expect more data-driven decision making in the future. Organizers will be able to turn to these types of analytics and insights to refine the experience, tailor content, and analyse where there may have been potential opportunities for improvement.  

Final Thoughts and Recommendations 

With hybrid experiences becoming more common, it is essential to change as organizers and to embrace research, reflection, and the opportunities that hybrid events can bring.   

– Leverage technology: Keep an eye on new technologies and ways in which attendees engage. Continue to experiment with emerging tech, unlikely platforms or tools to develop a truly unique, memorable hybrid experiences.  

– Promote collaboration: Help foster collaboration and knowledge sharing between event organizers, industry actors, and technology companies. If we work collaboratively, we can continue to breakthrough challenges and advance in hybrid event space.  

– Consider inclusion: Both virtual and in-person experiences should be designed to be inclusive for everyone. Ensure both types of attendees have equal opportunities to engage, participate and network. Your thinking should also include providing for accessible experiences for individuals with disabilities and be aligned with the diversity of language and cultures.   

When taking these recommendations into consideration and focusing on industry developments, organizers will maximize the potential hybrid events can reach; resulting in great experiences for attendees, sponsors, and those involved.  

In conclusion, Hybrid events have incredible potential for disrupting the event industry and providing unique experiences for participants. If you want to access the full capabilities of hybrid events and manage the virtual and in-person aspects with ease, then it is recommended you check out superior event management platforms, like Samaaro.  

If you are ready to shift the paradigm of your hybrid events, schedule a demo or see what Samaaro can offer. Now, let’s get to planning!