Samaaro is an all-in-one event technology company that offers a comprehensive suite of event management solutions to help event organisers streamline operations, boost attendee engagement and maximise ROI of their events.
With networking being a cornerstone of a successful event, the right networking tools can transform fleeting encounters into strategic connections. Samaaro’s event management software can strengthen the two-way street of connection between attendees and stakeholders to promote mutual growth and recognition.
This blog talks about Samaaro’s unique networking functionalities and how they benefit everyone involved. Let’s begin with the challenges of networking at events.
The Struggles of Traditional Event Networking
While the potential for connections is vast, traditional networking often falls short. This struggle to forge mutually beneficial connections can leave the event’s potential unrealized. Here are some of the major obstacles to successful networking:
- Finding Relevant Connections
It can be challenging to identify individuals with shared interests or business needs in a sea of attendees. Targeting the right connections can be difficult, resulting in wasted time and missed opportunities.
- Limited Interaction Opportunities
Traditional events rely on chance encounters or pre-arranged meetings which limit the potential for spontaneous connections that lead to valuable partnerships.
Breaking the Ice & Building Bridges: How Samaaro Encourages Event Networking
Samaaro offers a range of features that addresses many of the common problems encountered while networking at B2B events. Let’s take a look at them:
- Scannable QR Codes
Samaaro provides a personalized badge with a unique QR code to each attendee. Attendees can simply scan the badges of individuals they want to connect with, and the contact information is instantly captured within the platform.
- AI Matchmaking
The intelligent AI matchmaking feature takes the guesswork out of networking. Samaaro’s event management software analyzes the attendees’ interests, such as the sessions they attend, their profiles, and other connections, to recommend the most relevant connections. At conferences, the attendees will be presented with top-priority matches based on shared interests. And at exhibitions, the software helps them find the products and solutions they need by identifying the relevant exhibitors and their product details.
- In-App Chatrooms
The in-app chatrooms encourage communication throughout the event by allowing attendees to send and accept message requests in real-time. This sparks conversations and helps attendees simply break the ice before arranging an in-person meeting.
Turn Attendees into Connections: Exploring Samaaro's Networking Features
Creating an environment that promotes conversation and interaction can be challenging. Samaaro has just the technology that simplifies networking and transforms it to be more targeted and relevant. Here’s how we do it with our networking functionalities:
- Effortless Search & Filtering:
Samaaro’s event management software empowers attendees to find targeted connections easily. Attendees can use the search function to pinpoint specific connections by name. But Samaaro doesn’t stop there! Our intelligent AI match-making functionality takes things a step further and recommends connections who fit the attendees’ networking goals.
- Simplified Contact Exchange:
Exchanging contact details is a breeze with Samaaro’s event software. Attendees can use the platform’s QR code scanning functionality for a quick way to exchange contact information and nurture their connections even after the event.
- Direct Messaging & Chat:
Samaaro’s built-in messaging system allows attendees to connect with their network in real-time. They can exchange messages, ask follow-up questions, or simply chat to solidify relationships built during the event and pave the way for future collaboration.
- Schedule Seamless Meetings:
Attendees can seamlessly book in-person meetings with their newfound connections using Samaaro’s scheduling functionality. The process of arranging detailed discussions or finalizing business deals is streamlined and attendees can make the best use of valuable networking opportunities.
- Integrated Calendar Management:
Adding scheduled meetings directly to personal calendars is now effortless thanks to Samaaro’s calendar integration. It ensures appointments are clearly visible and prevents missed connections.
- Direct Access to LinkedIn Profiles:
Attendees gain direct access to the bios and LinkedIn profiles of their connections. It helps them learn about their connections’ expertise, current projects, or recent company news and initiate conversations with a deeper understanding of their background. They can also continue to stay in touch and nurture the relationship beyond the event.
The Benefits of Samaaro's Networking Tools for Attendees
Samaaro’s event software goes beyond chance encounters and assists attendees in connecting with the right individuals. Here’s a breakdown of the key advantages:
- Explore Business Opportunities
The networking tools provide attendees with a great opportunity to interact with an exclusive pool of potential clients, partners, and collaborators. They can build meaningful relationships, generate high-value leads, and explore new business opportunities.
- Increase Brand Visibility
Attendees can enhance their brand awareness by actively participating in discussions and showcasing their expertise during networking sessions.
- Find Solutions and Collaborations
Samaaro’s tools connect attendees with individuals facing similar challenges or offering complementary services. This can lead to fruitful collaboration and the discovery of innovative solutions.
- Generate Leads & Grow Business
Attendees can schedule high-value meetings and share data analytics like market trends or customer insights. This can improve the quality of leads generated and enhance business growth.
The Benefits of Samaaro's Event Management Software for Organizers
Our event management software gives you the ability to promote collaboration and build a thriving industry network. Here are a few ways you can benefit:
- Enhance Event ROI
Pre-event matchmaking can boost the event attendance. Providing good networking opportunities to the attendees will lead to word-of-mouth marketing. Enabling sponsors to have productive meetings with prospects will make them happy and willing to sponsor future events.
- Increase Future Conversions
When attendees are actively participating in sessions, discussions, and networking opportunities, they are more open to learning about products, services, and solutions offered by sponsors and exhibitors. Engaged attendees are more likely to remember the brands they interacted with during the event and facilitating their engagement will lead to future conversions.
- Attract Sponsors & Exhibitors
Events with a reputation for facilitating successful networking attract sponsors and exhibitors who want to connect with potential clients and partners. Promoting targeted interactions between them will increase lead retrieval and potential sales for the stakeholders, creating additional revenue streams for you.
- Establish Industry Authority
You can build a strong community and a loyal participant base when attendees form valuable connections during the event. This will place you in a position of authority and you will be perceived as a thought leader who encourages attendee interaction with prominent speakers, sponsors, and other stakeholders.
Conclusion
Samaaro’s event management software empowers attendees to find the right connections and encourages collaborations with stakeholders. Its QR code, AI matchmaking, and chat features help attendees break the ice and overcome the challenges of traditional networking. Do you want to enhance the attendee experience with simplified and targeted interactions? Start your free trial and start networking!
