Automate, Engage, Convert: 3 Ways Event Marketing Automation Can Nurture Leads 

Juggling spreadsheets, sending countless emails, and chasing down RSVPs can quickly drain the excitement out of planning your next event. But what if there was a way to streamline tasks, boost engagement, and generate valuable leads – all while saving you precious time? Samaaro’s event marketing automation offers a powerful solution, transforming the event from a logistical headache into a strategic opportunity for success. Before we dive into the features that make this possible, let’s understand why we need automated marketing in the first place.

Challenges of Non-Automated Event Marketing

Event marketing automation is not just about efficiency; it’s about measuring the success of your events. Here are the reasons relying on manual processes makes measuring the results difficult: 

• Time and Resources Wasted:  Every single aspect of your event lifecycle modelled on automation is done manually, from mass emailing everyone a calendar invite, to creating and obtaining RSVPs, to registering every potential attendee, and then following up all the leads you collected from your event. Doing all of this manually takes a tremendous amount of time and diverts your marketing team resources away from marketers engaging in strategic work. 
• Missed Opportunity for Engagement:  By not having this automated and real time connectivity to attendee behaviour and performance marketing campaign rollouts, you also would miss a critical component in creating valuable connections resulting in a negative brand experience.  
• Lack of Ability to Measure Success of Event Marketing:  Having visibility into the entire attendee journey is an important step to ensuring your measuring the ROI of your event marketing activities. Without having the data and analytics working within the patterns of engagement, it is difficult to follow each single attendee’s journey and have a thorough measurement of your event’s success. 
• Increased Rate of Error Possibility:  From data entry to repetitive tasking – there is a higher chance for errors with businesses like typing errors in emails, incorrect event registration information, or missed follow-ups can have a negative impact on your professional reputation and lead-nurturing process.  

3 Ways Samaaro’s Event Marketing Automation Nurtures Leads

Marketing automation for events with Samaaro will allow you to oversee the complete lifecycle of your event, all while using automatically generated emails and reminders, Google Analytics integration, and referral tracking. Read further to learn about the features of the Samaaro Marketing Event Automation.  

1. Automatic Communication & Reminders- 

Automatically generated email sequences with Samaaro’s registration tool will allow you to never have to worry about contacting your attendees, target invitees, or even just thanking participants all to advance the lifecycle of your event. These emails can also be useful when it comes to reaching out to leads at the right time with important deadlines, pre-event information, session details, etc.  

Samaaro’s RSVP solution generates automatic reminders for leads who have not yet RSVP’d, therefore you can account for their attendance appropriately.  

Benefits-  

In addition to automating your use of registration and reminder software, you are creating a more efficient and engaging experience for everyone! If you determine that your attendees may or may not register, then you have the option of sending an automatic pre-event communication campaign with additional value such as a teaser of the content that they could learn or feature big name speakers.   

2. Integration with Google Analytics (and so much more)- 

In addition to marketing automation, deeper insight into your audience becomes available!  Samaaro offers an integration with Google Analytics to obtain additional knowledge about their audience behavior and the return on investment on their pre-event marketing efforts. It assists in monitoring key metrics such as website traffic, user interactions, and sources of referrals for event registration/web pages.   

Advantages –  

These key metrics along with the information provided in Samaaro’s event registration software give you a complete view of the marketing effort, as well as, what marketing channels are delivering the most valuable leads.    

3. Referral Tracking – 

Samaaro automatically creates UTM codes for each marketing channel, whether your send an email campaigns or create) partner websites. UTM codes are easily incorporated into any promotional links or emails. When a visitor clicks on a referral link, the UTM code instantly attaches to their browser activity. Samaaro delivers where the referral came from.  

Benefits – 

The referral tracking allows you to proactively track which channels and/or partners deliver the most registrations, giving you the insights to focus on effective marketing sources. Through this data, you know which channel is yielding qualified leads to invest your marketing budget effectively and strengthen relationships.   

Benefits of Samaaro’s Event Marketing Automation

Samaaro’s marketing automation for events can unlock a treasure trove of valuable data, empowering you to move beyond guesswork and make strategic decisions based on attendee behavior. Read on to understand its benefits in detail:

Increase Attendee Engagement –  With automated email sequences, your attendees will be educated pre-event, as well as feel excited about the event experience you will be creating. When an attendee receives emails tailored to their interest, they are more likely to open, read, and click through to find out more. The results will be reflected as increased engagement with your pre-event content and ultimately in your event.  

Collect & Analyze Data Better –  Samaaro’s integrations with multiple tools will give you more depth and breadth into your responses from your pre-event communications, the event data, and post-event data what the attendees did or didn’t engage with. This data will allow you to optimize the attendee journey for future events.  

Increase Lead Generation & ROI –  Many of the ways our event registration software will work for you, is giving you historical data on the audience demographic that produced the highest-quality leads. Use this knowledge to tailor your marketing efforts and a similar audience for future events. Using our reports on engagement metrics will show you the leads quality of the engagement and then empower your new marketing strategy to maximize your return on your investment.  

Conclusion

By personalizing communication, targeting high-value leads, and leveraging powerful analytics, you can unlock the true potential of your events and achieve a significant return on investment. Start your free trial with Samaaro today and start automating your events for maximum ROI.