30-Task Pre/During/Post Checklist
Every task across the trade show lifecycle, sequenced by deadline and ownership.
The 30-task pre/during/post checklist, five-signal qualification rubric, and follow-up email templates that turn booth conversations into pipeline. Battle-tested across 200+ enterprise trade shows.
Every component exists because most trade show problems happen at the same five places. Most teams quietly lose deals at each one.
Every task across the trade show lifecycle, sequenced by deadline and ownership.
The five signals a booth conversation gives off that separate a real lead from a tote-bag visitor.
A 24-hour, 5-day, and 14-day template, mapped to qualification tier.
Hour-by-hour plan from setup through teardown, with playbooks for the three things that always go wrong.
A pin-up card for booth staff covering badge scans, qualifying questions, and CRM tagging.
At a trade show, half of the pipeline is created or destroyed in the 72 hours after the show closes, not on the floor.
Most teams plan the booth and ignore the follow-up. The kit fixes that. The 30-task checklist, the qualification rubric, and the follow-up sequence all exist because each step is where teams quietly lose deals. Download the full kit for everything in one place.
Field marketing and event managers running trade show booths at B2B tech events, especially teams attending five or more shows a year where pipeline accountability matters.
The full thinking behind this kit, expanded across the blog.