The 7-Channel Promotion Stack
The channels enterprise teams actually use to drive RSVP volume.
How leading B2B teams drive event attendance in 2025: the channel mix, the budget split, and the benchmarks that actually move the needle.
Five sections covering what is working in 2025, what is not, and what is worth testing next.
The channels enterprise teams actually use to drive RSVP volume.
Data from 80+ enterprise B2B events on per-channel registration rates.
Three budget-split models (organic-heavy, paid-heavy, hybrid) and when each works.
A 21-day cadence that moved RSVP-to-attendance from 38% to 67% for one enterprise customer.
How to figure out which channel drove the right kind of attendee, not just any attendee.
The cost-per-registration metric has been broken for years. Real reach is measured in pipeline-qualified attendees, not registration form-fills.
Most channel comparisons stop at registration volume. This whitepaper goes deeper. It looks at which channels actually deliver attendees who convert to pipeline. The benchmarks come from 80+ enterprise B2B events run in the past 12 months. Download the whitepaper to see what is actually working in 2025.
Demand gen leads, field marketing managers, and CMOs at B2B companies evaluating their 2026 event promotion budget and channel mix.
The full breakdown, expanded across the blog with channel-by-channel commentary.