Samaaro + Your CRM: Zero Integration Fee for Annual Sign-Ups Until 30 June, 2025
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Overview
IvyCap Ventures, a renowned venture capital firm, is dedicated to empowering the growth of high-potential startups. By offering crucial early-stage funding and nurturing innovation, IvyCap has established itself as a pivotal player in the entrepreneurial ecosystem. Their focus spans technology, healthcare, and consumer goods, with a commitment to fostering exceptional entrepreneurs. IvyCap actively engages with the startup community through investor summits, startup showcases, and industry-focused workshops, building connections and driving innovation across the landscape.
Industry
BFSI
Solutions Used
Website with custom registrations, Check-In & Badge Printing, Attendee App.
Events that offer tailored, multi-pass registration and streamlined check-ins reduce guest wait times by up to 70%, driving higher satisfaction and engagement.
When IvyCap Ventures, a leading VC firm connecting investors and startups, scaled their summits with diverse attendee types, they faced a pressing question: How do you streamline registrations and check-ins across varied stakeholders without compromising on guest experience?
The Challenge: Managing Diverse Attendees with Precision & Speed
IvyCap’s events bring together a complex mix, investors, startups, portfolio companies, speakers, and VIPs, each requiring distinct registration and access handling. The event team grappled with:
- Confusing registration flows due to multiple pass types, leading to delays and attendee frustration.
- Long wait times for VIPs and speakers, caused by lack of efficient badge printing and check-in processes.
- Limited tools to drive real-time social engagement, which meant missed opportunities to boost event buzz.
They needed a solution that could simplify registrations, speed up VIP check-ins, and amplify attendee interaction without adding operational overhead.
Why Samaaro? A Suite Built for Complexity & Engagement
IvyCap partnered with Samaaro because it offered a flexible platform tailored for multi-pass registration and efficient check-in workflows. Samaaro’s solution also integrated a live attendee app with social media features, crucial for IvyCap’s goal of driving buzz and engagement. Plus, Samaaro’s strong customer support and data security gave IvyCap the confidence to scale operations seamlessly.
Key Solutions Implemented
- Custom Website Registrations
A bespoke registration system, embedded in IvyCap’s event website, managed multiple attendee categories smoothly, investors, startups, VIPs, speakers, reducing drop-offs and registration confusion.
- Pre-Printed Badges & Mobile Check-In
VIPs and speakers received pre-printed badges enabling instant check-in, while other attendees benefited from a mobile-optimized scanning dashboard designed to work in low-connectivity environments, cutting check-in times to under 3 seconds.
- Interactive Event App with Social Wall
Sessions were live streamed and schedules were available on the app, which also featured a Walls.io-powered social wall displaying live posts and fostering real-time attendee interaction, amplifying event excitement and online visibility.
Results That Made a Difference
20% increase
in registrations
year-over-year
with minimal drop-offs
Check-in times
reduced to under 3
seconds per guest
Check-in times
reduced to under
3 seconds per guest
A Moment from the Field
Before Samaaro, IvyCap’s VIPs and speakers often faced long waits, creating frustration and delaying event flow. One event manager recalled,
“Seeing VIPs walk straight in with pre-printed badges was a game-changer. It freed us up to focus on the content instead of the queues.”
The Bigger Picture: What This Means for Venture & Startup Events
As startup and investor gatherings grow larger and more complex, platforms that combine tailored registrations, fast check-ins, and live engagement tools become essential. IvyCap’s success underscores a broader industry shift: technology must empower event teams to handle complexity while enhancing the attendee experience.
For venture capital firms and startup ecosystems, these tools aren’t just conveniences, they’re critical for building meaningful connections and showcasing innovation in real time.
Ready to streamline your event operations and deliver seamless experiences for all attendees?
