Samaaro + Your CRM: Zero Integration Fee for Annual Sign-Ups Until 30 June, 2025
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Overview
Bureau Veritas is a global leader in Testing, Inspection, and Certification (TIC) services. With a legacy spanning nearly 200 years, the organization plays a pivotal role in ensuring quality, safety, and regulatory compliance across industries. The company hosts numerous internal seminars, trainings, and leadership events aimed at strengthening employee alignment and driving continuous development across its international workforce.
Industry
Testing, Inspection, and Certification (TIC)
Solutions Used
Website Builder, RSVP Management, Event App, Feedback Manager
Did you know?
For Brand Ripplr, a leading influencer marketing platform, creating high-touch, invite-only moments wasn’t just about exclusivity, it was about control. From managing limited seats to personalizing access for high-value creators and clients, every interaction had to feel curated. But with growing scale, traditional invite systems were falling short. That’s where Samaaro stepped in.
Challenge
With a week-long seminar planned for employees flying in from multiple countries, Bureau Veritas sought to modernize the way it conducted internal events. While their program and speakers were well-defined, their existing process lacked a scalable and structured system to manage attendee engagement and logistics.
They needed more than just a digital event; they needed a smart system that could centralize:
- RSVP Management with custom travel data capture
- Guest itinerary coordination to manage flights, stays, and session preferences
- Real-time session tracking without manual registers
- Agenda clarity across concurrent tracks
- Post-session feedback collection for insights-driven planning
The Solution
What set Samaaro apart was its flexibility to handle both open registration and high-security invite-only access, on a single platform. Our team created a system that mirrored the exclusivity of Brand Ripplr’s vision while keeping the backend agile and automated.
1. A Clean, Informative Event Microsite
We built a minimalist event website to centralize all event details. Attendees received personalized RSVP links that also collected travel and stay preferences, making it easier for the organizing team to plan transportation and accommodation logistics with confidence.
2. Travel Itinerary Coordination with Centralized Logistics
Attendees flying in from different locations could submit travel and stay preferences directly through the RSVP form. The organizing team used this data to manage airport pickups, hotel bookings, and internal transport, reducing last-minute coordination and ensuring everyone arrived prepared.
3. Smart Agenda Navigation with Color-Coded Tracks & Favorites
To simplify navigation across multiple parallel sessions, tracks were grouped by vertical and color-coded within the event app. This helped attendees instantly recognize relevant content while reducing the chances of overlap.
Participants could also bookmark sessions as favorites, creating a personalized agenda that was accessible on the go, eliminating the need for printed materials and enabling smoother session planning.
4. Digital Check-In at Session Level
No QR scanners or manual entries, just a simple self-check-in system inside the app. This made it easier to track session-wise attendance without interrupting the flow of the event.
5. In-Session Interactivity Tools
To maximize value per session, we integrated interactive tools such as live Q&A, polls, and downloadable notes. This created a two-way learning environment that was richer than passive listening.
6. Smart Feedback Collection
Feedback forms were triggered automatically after each session and could be accessed via the app or email. This ensured a high response rate and gave organizers deep insights into speaker effectiveness and session quality.
Results That Moved the Needle
100% registrations were captured through the
centralized RSVP system, streamlining communication
and eliminating manual errors.
98% of travel itineraries
were finalized ahead
of time through the
RSVP form, leading to
smoother pickups,
hotel coordination, and
zero-day-of-event
confusion.
99.9% attendees used
the app-based agenda
instead of printed
booklets.
92% of attendees used
the favorites feature to personalize their schedules.
95% session check-in
rate via the app, without
manual tracking or delays.
600+ feedback responses collected, giving the
Bureau Veritas team
actionable insights for
future planning.
Moment from the Event
As sessions wrapped up, one thing became clear—every attendee walked in knowing where to be, what to expect, and how to engage. With track colors and favorites simplifying everything inside the app, the experience felt structured yet flexible.
For a seminar that once relied on spreadsheets and paper guides, this transformation wasn’t just digital—it was a shift in how internal events are experienced.
Industry Insight
Internal events aren’t just about alignment, they’re about efficiency.
This case reveals a critical shift happening in large enterprises: employee-facing events now demand the same strategic rigor and personalization as external ones.
A recent report by Gallup indicates that highly engaged employees show 21% higher profitability and are 41% less likely to miss work. Platforms like Samaaro allow companies like Bureau Veritas to bring structure, personalization, and data-backed insights into internal events, proving that employee experience is just as worth investing in.
