Event Apps: More Than Just Registration and Networking

Let’s be honest, if you’re planning a smaller, curated event with less than 50 people in attendance, an event app may feel overkill. However, with a larger event with 150 to 200 attendees or more, an event app is a modern must. It’s no longer just registration or networking; it’s creating a high-quality experience for participants and organizers alike with a smooth experience.  

 Event apps have become far more sophisticated than basic registration and offer several features that will deliver on a positive participant experience while improving an event organizer experience. If you manage large events, you will find, an event app is not just a tool, it can be your best event partner.  

More than Registration and Networking: Familiarize Yourself with the Robust Features of an Event App  

Beyond Registration and Networking: Key Features of Event Apps

Personalized Attendee Experiences

 An event app is no longer a one-size-fits-all, ‘you could get lucky’ experience. Now you can add a layer of personalization by curating individual agendas for participants, based on preferences, who attends what session, or even who they want to network with for example. The app can deliver personalized notifications and updates to everyone, managing the busy schedule with event reminders that matter to them.  

Create itineraries for each attendee, and detail everything from when and where the sessions will take place, hotel room numbers, and even flight numbers. The increase in personalization is astounding; it brings a high-end luxury event experience to a whole new level.  

Interactive Content

 With an event app you can go beyond passive content. You can create polls, quizzes, and interactive words in your sessions to engage participants, whether you’re trying to be informative, or collecting valuable insights. Add some gamification, leaderboards, badges, or even prizes, and you instantly have a conference, an engaging, interactive experience. It’s a fun way to increase engagement and ensure people want to participate.  

Networking and Matchmaking

We all understand networking is one of the primary reasons individuals attend events. With an event app, networking doesn’t have to mean awkward introductions; it can be structured networking based on AI recommendations. For example, the app can suggest individuals to network with based on shared interests, similar backgrounds, or industries. The more structured the experience, the more it feels like natural engagement. You could even use 1:1 meeting features or group chat features to facilitate engagement, regardless of being in person or digital.  

Meeting Planners and Lead Generation

The capabilities of event apps come out in spades for the organizers. The app does not only support registration, it also tracks everything. It tracks everything digitally when the attendees engage in various sessions, download brochures, and view product videos. It builds a digital footprint of interests and intents, allowing the event organizers to gain a clear understanding of what leads are interested in.  

Even better, many event apps can integrate to your CRM and automation tools, making it super easy to follow up with leads, and continue the conversation long after the event is over.  

Payment Processing

Need to sell conference tickets; sell merch; or collect donations as part of your event. No problem. Event apps can have built-in payment gateways to make this process simple for both the organizers and event attendees. There’s no more having to balance any third-party systems nor having to be concerned about monetary transactions being conducted manually.  

Analytics and Reporting

We all want to know how you can tell if your event was successful? Event apps will give you real time analytics (yes, real time), so you can track metrics such as attendee statistics, sessions, as well as attendees socializing about your event. And then at the end of the event, you can produce an actual report that analyses every detail of what was good or bad about the event for actionable data to provide an overall better event next time.  

How Event Apps Can Enhance the Event Experience

Improved Attendee Satisfaction: Attendees will be satisfied through personalized experiences, interactive access, and reduced time spent waiting in queues.  

Increased Engagement: Gamification, interactive content, tools to network, etc., keeps people engaged during the whole event.  

Improved Lead Generation: Once you convert your information digitally, you will likely receive higher quality leads and have an informative basis for proper follow up.  

Cost Cutting: Digital events increase efficiencies and improve budgeting as well, while reducing printing costs to virtually nothing.  

Choosing the Best Event App: Things To Think About  

Features/Functionality: Will the app allow you to carry out the event successfully through advanced functionality of features?  

User Experience: You don’t want people getting frustrated with the event app, If it’s useless, people will hate it.  

Scalability: Can it grow with your event? Will it handle the success of your event, If this was the case?  

Cost: Whether to pay for an event app and waste time on thinking about the value it provides compared to estimated usage of the features, etc…  

Conclusion

Event apps have come a long way from general registration or networking features – there is more to an event app. Event apps help to provide personalization of an event, lead generation and engagement of your audience. What you get from an event app provides benefits to improve an event aim to maximize when an event app is used properly.  

Would you like to try your next event in an event app? Samaaro’s event app can do everything which is mentioned above. Book if to book a demo and start a free trial for you have all the content delivered currently, then you can experience how an event app can lift your experience!