6 Essential Metrics for Measuring Event ROI

Events provide businesses with dynamic platforms to interact with their audience, cultivate relationships, and increase brand awareness. However, in addition to its execution, the success of an event is also determined by the Return on Investment (ROI) it produces. Event

Value of Event Data: The Role of Samaaro 

The untapped potential of event data rests at the heart of this data-driven revolution in the hyper-connected world of today. Samaaro, a pioneering Event Management System (EMS), acts as a catalyst, facilitating the realization of event data’s inherent value and

The Do’s and Don’ts of Event Marketing 

Marketing professionals recognise the significance of implementing successful tactics, and a startling 31% of them choose event marketing as their most effective tactic. Events stand as a fantastic opportunity to engage your audience, flaunt your brand, and generate extraordinary outcomes