Samaaro + Your CRM: Zero Integration Fee for Annual Sign-Ups Until 30 June, 2025
- 00Days
- 00Hrs
- 00Min
Overview
One of Southeast Asia’s fastest-growing real estate developers, headquartered in Bangkok. With a portfolio spanning luxury condominiums, gated villa communities, and mixed-use commercial hubs, the company has built a reputation for delivering aspirational urban spaces. The developers host large-scale property launches across Bangkok, Singapore, and Kuala Lumpur, often drawing 1,500+ channel partners, investors, and prospective buyers. These events are high-energy, high-stakes environments where limited inventory meets surging demand. For the developer, the success of a launch is not just about sales, it’s about building trust with investors, ensuring fair allocation, and delivering a premium experience that reflects their brand promise.
Industry
Real Estate
Solutions Used
Registration Forms , Automated Communication, QR Code Validation, Queue Management System
Did you know? At large property launches, buyers often spend 2–3 hours in queues, and nearly 40% of EOIs are delayed or disputed due to manual verification.
The client, a leading Bangkok-based developer, was preparing for the grand launch of its latest property. Hosting 10–12 property launches annually, the team needed a structured way to collect Expressions of Interest (EOIs), validate payments, and efficiently manage large onsite queues at all their events. By using Samaaro’s integrated suite, the client was able to automate EOI collection, streamline communication, and simplify onsite queue management, ensuring a consistent, frictionless experience for both channel partners (CPs) and customers.
Challenge
Real estate launches are often chaotic. Channel partners and customers rush to secure units, creating long queues, delayed verification, and miscommunication.
The Bangkok developer faced these key challenges:
- Manual EOI collection through phone calls, emails, and scattered spreadsheets.
- Payment validation gaps, leading to disputes on the day of the launch.
- Lack of real-time communication with CPs/customers after submission.
- Unmanaged queues onsite, with customers waiting for hours without clarity on their turn.
This created friction at every stage, risking the credibility of the launch experience.
The Solution
Samaaro deployed an end-to-end workflow to simplify EOI collection and transform the launch-day experiences.
1. Digital EOI Form Setup
a. The developer’s team used Samaaro’s event registration platform to design a tailored EOI process.
b. The registration flow captured both personal details and buyer intent, including property type of interest, token amount paid, cheque details (number, bank name, date), document uploads (cheque photo/PDF)
c. The EOI link was distributed across channel partner networks and embedded on the developer’s official website, ensuring maximum reach and faster submissions.
2.Automated Acknowledgement & Tracking
a. Upon submission, CPs/customers received an email & WhatsApp message with:
i. Acknowledgement note
ii. Unique token number
iii. QR code for onsite verification
iv. Application validity (48 hours for plots, 72 hours for villas)
3. Automated Review & Approval Workflow
a. The builder’s admin team reviewed applications, validated cheque details, and approved/rejected requests.
b. Accepted applicants were notified instantly via email & WhatsApp; rejected ones were informed with reasons and directed to resolve issues with the admin team.
4. Onsite Queue Management
a. At the launch venue, CPs/customers scanned their QR codes at reception.
b. Samaaro’s Queue Management System generated a token number, allocated a counter, and displayed estimated wait time.
c. Sales agents could instantly pull up applicant details (property interest, payment info, documents).
5. Final Verification & Processing
a. Sales agents added real-time notes such as “Cheque received” or “Documents verified”.
b. A confirmation email/WhatsApp was sent instantly: “Your EOI has been successfully processed.”
The Impact
100% digital EOI collection, eliminating paperwork errors and manual spreadsheets
65% reduction in queue wait times with automated counter allocation leading to a 40% higher NPS amongst CPs and customers.
80% faster verification (under 3 minutes per application) process as sales agents had applicant data upfront
Zero communication gaps, real-time updates via WhatsApp & email kept CPs/customers fully informed
Moment from the Event
One channel partner, who previously spent over two hours waiting at their earlier launches, was surprised when his QR code scan instantly allocated him to a counter with a 10-minute wait time. His EOI was processed in under 3 minutes, a game-changer in customer experience.
Industry Takeaway
In real estate, time isn’t just money, it’s trust. Launch events are decisive moments where buyers and channel partners expect speed, clarity, and fairness. By digitizing EOI collection and integrating queue management, developers can eliminate friction, build credibility, and accelerate conversions. In a market where every minute can decide a sale, streamlined launch-day operations are no longer optional, they’re a competitive advantage.
