Samaaro + Your CRM: Zero Integration Fee for Annual Sign-Ups Until 30 June, 2025
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Overview
QNA Marcom is a leading event management and marketing agency based in the UAE. Specializing in planning, executing, and marketing high-impact events, QNA Marcom organizes 6-7 large-scale events monthly, attracting between 2,000 to 5,000 guests. Their expertise extends to lead generation, paid media marketing, and tailored strategies designed to expand client reach across the Middle East, APAC, and India.
Industry
Event Management & Marketing Communications
Solutions Used
Event website integration, custom registration & RSVP workflows, check-in & spot registrations, instant badge printing, access & zone-wise attendance tracking, automated communication (WhatsApp & email marketing).
Did you know that long check-in waits can reduce overall event satisfaction by up to 20%?
For QNA Marcom, running large-scale, recurring events, their manual processes were slowing everything down, from registrations to on-site badge printing.
When QNA Marcom discovered that manual check-in queues were averaging over 2 minutes per attendee, they realized that operational bottlenecks were eroding brand reputation and guest satisfaction. They needed a turnkey solution that could automate registrations, streamline badge printing, and deliver live insights, without sacrificing the personalized touch their clients expect.
The Challenge:
As QNA Marcom scaled its recurring events, five key hurdles emerged:
- Crowd Bottlenecks at Check-In: Paper lists and spreadsheets caused long queues, frustrating guests and staff.
- On-Spot Registrations: Welcoming last-minute attendees required a fast, foolproof process to avoid delays.
- Manual Badge Printing: Staff spent precious minutes searching attendee records before printing badges, slowing the entire entry flow.
- Zone-Based Access & Tracking: Without digital passes, organizers lacked visibility into who entered which session or area.
- Scattered Communications & Data: Manually sending confirmations and gathering feedback across email, WhatsApp, and spreadsheets led to errors and missed insights.
The Solution: A Unified Event App Experience for 600+ Stakeholders
To tackle QNA Marcom’s operational bottlenecks and deliver a seamless attendee experience, Samaaro provided a single, end‑to‑end event‑tech platform that automated every critical workflow. By integrating registration, on‑site operations, communications, and analytics into one system, we not only eliminated manual tasks but also gave organizers real‑time control and visibility over recurring events.
Implementation Highlights
- Seamless Registration & On‑Spot Sign‑Up
- Embedded our approval‑based registration flow into QNA Marcom’s WordPress sites.
- Enabled QR‑coded pre‑approval and instant door‑step sign‑ups with optional payment or complimentary passes.
- Instant Badge Printing & QR Check‑In
- Generated unique QR codes in confirmation emails and WhatsApp messages.
- Built a custom badge‑printing integration that churned out badges in under 5 seconds per scan.
- Advanced Access Management & Zone Tracking
- Extended QR check‑in across multiple venue zones.
- Developed live dashboards showing across various session and zones, in real time.
- Automated Multi‑Channel Communications
- Configured email + WhatsApp workflows to send invites, reminders, and updates automatically.
- Guaranteed 99% email & WhatsApp deliverability by routing messages through optimized channels and templates.
- Real‑Time Audience Analytics
- Deployed live reporting on registrations, check‑ins, and zone engagement.
- o Enabled on‑the‑fly adjustments, like redistributing staff or opening extra sessions, based on actual attendee patterns
Results & measurable impact
Check-In 4.4 seconds
40% Faster Registration Workflows
99% Email & WhatsApp Deliverability
50% Staff Reduction On-Ground
Client Testimonial
“Samaaro is super intuitive and easy-to-use. The best part for us has been the flexibility to create custom registration flows that actually fit the different kinds of events we run.”
— Abdul Rehman, Project Manager, QNA Marcom
The Bigger Picture
In today’s event landscape, automation isn’t optional, it’s essential. As attendee expectations rise, the ability to deliver frictionless check-ins, personalized communications, and real-time insights sets leading event teams apart. QNA Marcom’s partnership with Samaaro demonstrates how unified technology can scale recurring events without scaling complexity, arming organizers to focus on content and connections rather than logistics.
👉 Ready to streamline your next event? Book a demo with Samaaro today.
