Pharma Event Management Software in Action: 300+ CME Events, 6 Regions, 3,500+ Hours Saved 

The company had built its own internal application to manage CME and HCP events, and it had served the organization well for years. As the program grew to include 60+ market and brand teams operating across six regional markets, leadership saw an opportunity to modernize the field workflows built around that platform. Four areas surfaced as the biggest opportunities.

• Freeing up field time.

With registration on MS Forms and attendance logged in Excel at the venue, reps were spending hours each week on data entry, time leadership wanted redirected to doctor engagement. The manual process also made it hard to know, with confidence, which results came from which event.

• Unified compliance across independent teams.

The 60+ teams operated independently by design, but leadership wanted each team’s data kept fully separate, with one consistent way of handling attendance and consent records that meets pharma rules in every country.

• A workflow built for the field, not the desk.

Field reps register doctors during in-person visits, so the whole flow had to work on a phone. And because most events run in hotels with patchy internet, on-site check-in had to work offline too.

• No single view of event spend.

Each team planned and tracked event budgets in its own way, so leadership had no simple way to compare spend, cost per attendee, or returns across geographies.