Samaaro + Your CRM: Zero Integration Fee for Annual Sign-Ups Until 30 June, 2025
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Zoho Backstage ends at the event.
Your CRM only syncs cleanly if it is Zoho.
Templates limit your brand. Add-ons inflate your bill.
You get registration counts. Leadership wants pipeline.
What Zoho Backstage gives you, and what is still missing
Where Zoho Backstage Stops
1
Deep CRM sync only inside the Zoho ecosystemNative deep integration is with Zoho CRM. Salesforce,
HubSpot, Marketo, and Microsoft Dynamics 365 require
Zapier or Zoho Flow workarounds, with no two-way sync,
deduplication, or account-level rollup.
2
Rigid templates limit your brandReviewers cite limited landing page templates and
registration form customization. Branded experiences hit
a wall fast without dev support.
3
Email-only comms, with
deliverability issuesNo native WhatsApp Business API or in-app push.
Multiple G2 reviews flag invitations consistently landing
in attendee spam folders.
4
Reporting stops at one event at
a timeRegistration counts, attendance, and session feedback
are covered. Program-level rollup, pipeline attribution,
and revenue across events are not.
5
Per-event add-ons inflate the
real costPer-exhibitor, per-space, per-event add-ons stack
quickly. Decoupled from the Zoho One bundle, costs
jump for non-Zoho-ecosystem teams.
What Samaaro Does Differently
1
Two-way sync with Salesforce,
HubSpot, Dynamics, ZohoNative two-way sync across Salesforce, HubSpot,
Microsoft Dynamics 365, Marketo, Oracle Eloqua, and
Zoho CRM. Email address as the unique key. No
matching errors.
2
Fully custom event experiences
without codeBranded event websites, custom registration flows, and
approval-based workflows. Design control without dev tickets.
3
Email, WhatsApp and event
app, with delivery trackingMulti-channel automated comms across email,
WhatsApp Business API, and in-app push. Real-time
delivery monitoring built in.
4
Program-level reporting with
pipeline ROISpend versus returns, pipeline influenced, and revenue
attributed across your entire event program. Filter by
quarter, region, or event type.
5
All-in pricing. No per-event
surprises One transparent annual plan. No per-attendee, per-
exhibitor, or per-event add-ons stacking on top.
Three things marketing teams get with Samaaro that Zoho Backstage cannot deliver.
Built for marketing programs. Not just event execution.
CRM that goes beyond Zoho
Native two-way sync with Salesforce, HubSpot, Microsoft Dynamics 365, and Marketo. Not just Zoho CRM. Attendee data, lead scoring, and account-level rollup flow into the CRM you already use.
Multi-CRM, not single-CRM
Campaigns that are not stuck in templates
Build flexible campaigns across email, WhatsApp Business API, and the event app. Custom workflows, branded experiences, and personalized journeys, with delivery tracking. Not Zoho's rigid email templates.
Multi-channel and fully customizable
Reporting that proves pipeline, not just attendance
Program-level dashboards with funnel analytics, attribution, and pipeline ROI. Spend versus returns across your entire event program. Far beyond Zoho's basic event-level reports.
Pipeline ROI, not headcount reports
What real users say
Side-by-side ratings across every major review platform
Samaaro
Zoho Backstage
4.84
Avg. Samaaro Rating
SAMAARO
4.8
ZOHO BACKSTAGE
4.4
SAMAARO
4.7
ZOHO BACKSTAGE
4.5
SAMAARO
4.9
ZOHO BACKSTAGE
4.3
SAMAARO
4.9
ZOHO BACKSTAGE
4.5
TIE
SAMAARO
4.9
ZOHO BACKSTAGE
4.5
Source: G2, Capterra, Software Advice, SourceForge, and SaaSworthy as of May 2026.
The numbers that matter
<2
Months to ROI
Teams see measurable value within 60 days of going live.
Source: Verified by G2 users
55%
Lower TCO
All-in pricing vs per-event add-ons stacking up.
Source: Samaaro customer data
40%
Faster event setup
Templates and automation vs. starting from a blank canvas.
Source: Samaaro customer data
<30
Days to go live
Dedicated onboarding with a named manager.
Source: Samaaro onboarding SLA
What teams are saying
“Samaaro has truly streamlined and simplified our communication with channel partners, making collaboration more efficient and flawless than ever before, helping us build stronger relationships.”
SB
Shekhar Bajaj
DVP Marketing, ICICI Lombard
“The level of support Samaaro offers is unmatched. Something we have never experienced with other platforms. Their proactive approach makes all the difference in delivering exceptional experiences.”
SB
Sanaa Bouchaib
Customer Experience Manager, Modon Properties
“Since we are running a 365-day platform, I can confidently say Samaaro's platform is robust, reliable, and designed to handle continuous engagement without any disruptions.”
JT
Julian Thomas
Senior Project Director, Informa Markets
Works with the tools you already run
Event data, registrations, attendance, engagement, leads. syncs directly into your CRM and marketing automation. No CSV exports. No manual cleanup.
Native integrations. No middleware required.
Enterprise Security
Certified, compliant, and built for enterprise scale
Review trust center →
Does Samaaro work with Salesforce, HubSpot, and Dynamics 365?
Yes. Native two-way sync with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Oracle
Eloqua, and Zoho CRM. Zoho Backstage’s deep integration is primarily within the Zoho
ecosystem; non-Zoho CRMs typically rely on Zapier or Zoho Flow.
We are already on Zoho One. Does it still make sense to use Samaaro?
If you only run small ticketed events and your entire stack is Zoho, Zoho Backstage may be
sufficient. For pipeline-driven event programs that need program-level reporting, multi-channel
comms, and audience intelligence across events, Samaaro adds the marketing engine Zoho
Backstage was not built for. Samaaro also natively integrates with Zoho CRM.
Can I customize event websites and registration without code?
Yes. Samaaro supports branded event websites, custom registration flows, approval-based
workflows, and tiered guest categories without dev tickets. Capterra reviewers consistently flag
Zoho Backstage’s templates as limited.
Does Samaaro support WhatsApp Business API for event comms?
Yes. Native WhatsApp Business API for invites, reminders, RSVP confirmations, and post-event
follow-ups, with delivery tracking. Zoho Backstage’s communication module is email-only.
Can I see ROI and pipeline data across all my events, not just one?
Yes. Samaaro’s program-level dashboard shows approved budget vs actual spend, cost per
attendee, pipeline influenced, and revenue attributed across your entire event program. Filter by
date range, city, region, or event type. Zoho Backstage’s reporting is event-level only.
What is Samaaro's pricing model? Are there per-event add-ons?
Samaaro offers transparent annual pricing for unlimited events, without per-attendee, per-
exhibitor, or per-event add-ons stacking on top. Zoho Backstage’s pricing model adds per-
exhibitor and per-space charges and per-event add-ons that can inflate total cost.
Is Samaaro enterprise-secure? ISO 27001, GDPR, SSO?
Yes. ISO 27001 certified, GDPR compliant, SSO and role-based access control supported.
Documentation at trust.samaaro.com.
Can I migrate from Zoho Backstage to Samaaro?
Yes. Samaaro’s onboarding team helps migrate registration data, attendee history, and event
templates. Most teams are fully operational within 30 days with a dedicated onboarding
manager. Migration support is included for annual contracts.
