Author: Prachee Mishra

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5 Features of Samaaro’s Event Registration Software to Streamline Registration & Ticketing

A successful event depends on a smooth registration and ticketing process; imagine long lines, frustrated attendees, and limited knowledge regarding who is coming. We are not suggesting that people don’t gain value from traditional registration methods; however, the way you handle registration is often the first impression attendees will have of your event and negatively affects their experience from the start. Our event registration software from Samaaro, luckily, provides an opportunity to make registration and ticketing a seamless experience for both the organizer and attendees. 

Challenges of Traditional Registration and Ticketing:

When considering traditional event registration and ticketing, frustration is almost always a term tied to attendee experience: traditional methods often consist of delays and limited options that impede the ability for an efficient and engaging start to your event. Traditional methods often come with several pain points for your attendees:  

 Time Delay 

Having to wait in a long line, or fill out a long form, can be tiring and deter your attendees from participating in your event. 

Limited Ticketing Options  

The only ticket provisions that are made to you, are the basic ones, meaning limited options for participants looking for other packages or experiences. 

Limited Data Capture 

Compared to your manual registration process, the manual registration process enables you to only capture data from time consuming methods which restrict us communicating uniquely or market to their individualized need. 

Features of Samaaro’s Event Registration Software

Event registration software that has streamlined features can create a smoother form Let’s take a closer look at Samaaro’s features and how they can help transform your event registration process:  

Many Ticket Types:   

You can offer multiple ticket types to meet the needs of your attendees. Early bird, VIP, workshops added, and tiered pricing options offer a professional manner for attendees to choose the ticket types they need.  

Custom Registration forms:   

You can create custom registration forms that obtain the important information you want to know about your attendees. For example, you can use the registration forms to obtain dietary information or determine what agenda or session attendees want options or obtain information about specific interests or expertise. This will improve your planning and give you a better way to engage and communicate with your attendees.  

Back-end Registrations:   

You can help groups or corporate registration with back-end registrations. You have the option of bulk registration through dedicated portals, which can help save an endless amount of time for attendees and the organizers. Plus, it can improve an efficient registration experience for conferences with hundreds or thousands of registrations and removes the repetition of individual registrations.  

Financial Dashboard:   

This function can help you track your event, ticket sales, and revenue as it is occurring. In addition, Samaaro’s financial dashboard simplifies and enables real-time insights on your events revenue and statistics related to registration. Therefore, you can adjust decisions on the fly, such as adjusting your marketing to fill more seats, or changing ticket pricing based on real-time revenue data. 

Real-time Reports:   

You can also use Samaaro to provide real-time reports on your event. After you register your attendees, you can examine the registration data by ticket type, referral source or demographics, to look for patterns to help guide you in making decisions. You’ll find out what marketing campaign provides the most registrations, what ticket types are of most interest, etc.  

Benefits of Event Registration Platforms for Event Organizers

Event registration platforms provide event organizers with advantages from the income potential for tickets and vendors, to customer engagement within the event – that have the potential to elevate your event from bottom to top. Here are some of those advantages: 

 Save time and resource potential:  

An event registration form Build can help you reduce manual entry data and streamline registration workflows. You will have more resources available for other areas of the event – content consolidation, or event logistics management. 

Increase income potential:  

Providing various kinds of tickets might support a larger audience with the opportunity for more revenue. Early bird discount, tier pricing, premium packages are all means to promote attendance and revenue. 

Improve audience engagement:  

Samaaro’s registration software allows you to gather audience information and provide communication, program content by interests, and increase engagement. Even sending an email before the event with relevant sessions, or a targeted post event survey can draw close connectivity to attendees.  

Increase lead generation:  

You can use the data collected to turn into qualified leads for future events or media campaigns. As you learn more about each audience, you can campaign to the right audience and bring them to your next events.  

Conclusion

Samaaro’s event registration software is more than just gathering registrations and tickets, it helps with the entire process supporting organizers and clients, by allowing for a streamlined process, positive attendee experience, and information to help facilitate a successful event. If you are ready to change the registration and ticketing experience for your next event to the betterment of your bottom line, then sign up for a free trial on Samaaro to see how the platform, which your users will find easy, can change the wheels of your event. 

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Streamlining Sponsorship Management with Samaaro’s Event Software 

In the high-octane world of B2B events, sponsorship management can feel anything but streamlined. But what if there was a way to transform it from a burden into a strategic advantage? In this blog post, we’ll delve into the specific challenges of event sponsorships and explore how Samaaro’s features address these concerns.

Challenges Of Sponsor Management in B2B Events

The B2B industry thrives on innovation, and event sponsorship is no exception. However, securing and managing sponsors for events presents a unique set of challenges like the ones mentioned below:

• Communication & Resource Sharing:

Corresponding with a large number of sponsors, educating, and following up with on-going documents like contracts, approvals, and legal agreements, can lead to disorganization and possibly even lost information quite quickly.  Given that there may be multiple rounds of edits and updates to sponsor materials, making sure that everyone is on the same version of the material can be a challenge which could lead to confusion and inconsistency in branding. 

• Diverse Sponsor Profiles:

B2B events attract a diverse range of sponsors – from established giants to agile startups with distinct goals. Some sponsors might prioritize brand awareness, while others seek lead generation, product promotion, or talent acquisition. A one-size-fits-all sponsorship package won’t effectively cater to these diverse needs.

• Need To Demonstrate Value:

Event sponsors are particularly focused on measurable results and ROI. They require concrete evidence that your event will deliver value and help them achieve their marketing goals. You need to provide data and analytics to demonstrate the value of sponsorship opportunities.

Samaaro’s Features for Simplified Sponsorship Management

Simplified sponsor management takes the complexity out of sponsor partnerships. It enables you to streamline communication, cater to diverse sponsor needs, and ensure everyone’s on the same page. Here’s a breakdown of Samaaro’s features:

• Centralized Sponsor Portal:

The portal allows sponsors to view important information regarding the event including the schedule. Document uploads are simple; sponsor agreements, insurance, tax forms, and marketing materials for their booth or sponsored sessions can all be uploaded. This way sponsors can ensure compliance with the event branding guidelines and ensure they do not conflict with other sponsor materials. 

• Customizable Sponsorship Packages:

By building tiered packages with varying benefits and pricing structures, you can offer options that align with different sponsor needs and investment levels. This flexibility allows you to cater to a wider range of sponsors, from established brands with significant budgets to smaller companies seeking targeted exposure.

• Data & Analytics:

Sponsors can receive real-time access to key metrics such as the number of impressions their logo receives, or website traffic driven from their event participation. Lead generation becomes more measurable with insights into the number of leads captured through their booth or sponsored sessions.

• Financial Management:

Samaaro’s sponsor management software streamlines the financial side of event sponsorships. We offer financial management tools to track sponsor payments, generate invoices, and manage billing cycles.

The Benefits of Streamlined Sponsor Management

Streamlined sponsor management boosts scalability to handle sponsor growth, enhances your professional image with a polished platform, and streamlines communication for crystal-clear transparency. Let’s delve deeper into how streamlined sponsor management translates to success for event organizers:

• Improve Scalability: 

Efficient systems for managing sponsors enable you to manage a higher volume of sponsors more effectively so that you can scale up your events. This could include automated email sequences to keep your sponsors updated on deadline reminders, personalized deadlines for key milestones, or sending invoices automatically to handle your financial process seamlessly. This then allows you to focus on what matters most – growing sponsor relationships, building out new deals, and crafting even better sponsorship opportunities. 

• Enhance Professional Image:

Samaaro’s dedicated sponsor management system streamlines the onboarding process for sponsors. It also provides sponsors with clear access to essential information, deadlines, and branding guidelines. This attention to detail showcases your professionalism and sets the stage for a smooth and positive long-term partnership.

• Boost Effective Communication:

Disclose contracts, sponsorship details, and invoices in the sponsor management system to enable clear communication and easy access to important information. Transparency helps establish trust and shows your commitment to a fair and open partnership. Sharing live data and analytics on brand exposure also reflects your commitment to ROI and shows you are a data-driven organizer focused on delivering value. 

• Reduce Administrative Burden:

Automated workflows for key processes like generating reminders for logo submissions and registration deadlines allow you to focus on more strategic aspects of sponsor management. At the same time, providing a centralized hub for all sponsor-related information eliminates the need to chase down information. Plus, it significantly reduces the administrative burden associated with managing multiple sponsors and their agreements.

• Maximize ROI:

By leveraging features like automated communication and data-driven insights, you can attract and retain high-value sponsors. This translates to increased sponsorship revenue, but the benefits go beyond just the initial investment. Strong sponsor relationships can lead to valuable partnerships that open doors to future collaborations or even co-marketing initiatives. Additionally, satisfied sponsors are more likely to renew their partnerships or even increase their investment in future events, creating a sustainable revenue stream and fueling your event’s long-term success.

• Generate Leads for Sponsors:

The sponsorship management system can integrate with Samaaro’s registration software, allowing the sponsors to scan the QR codes of attendees. This allows them to focus on the most promising leads and prioritize their follow-up efforts.

Moreover, sponsors can create engaging online profiles within the event platform. These profiles allow attendees to easily learn about the sponsor’s company and products through detailed descriptions, brochures, or media presentations. They also let attendees schedule meetings or request consultations directly within the platform, promoting valuable networking opportunities. Additionally, sponsors can send targeted messages or promotions to attendees who scanned their QR codes or visited their online profiles through the platform. This personalized approach can further engage attendees and increase the sponsor’s return on investment.

Conclusion

Enable your sponsors to succeed! Samaaro’s platform gives your sponsors access to the tools they need to measure their success and ROI, while providing you with a managed and scalable system for sponsor management to easily facilitate your event. Begin your free trial and accelerate your event with managed sponsorship systems! 

Automate, Engage, Convert: 3 Ways Event Marketing Automation Can Nurture Leads 

Juggling spreadsheets, sending countless emails, and chasing down RSVPs can quickly drain the excitement out of planning your next event. But what if there was a way to streamline tasks, boost engagement, and generate valuable leads – all while saving you precious time? Samaaro’s event marketing automation offers a powerful solution, transforming the event from a logistical headache into a strategic opportunity for success. Before we dive into the features that make this possible, let’s understand why we need automated marketing in the first place.

Challenges of Non-Automated Event Marketing

Event marketing automation is not just about efficiency; it’s about measuring the success of your events. Here are the reasons relying on manual processes makes measuring the results difficult: 

• Time and Resources Wasted:  Every single aspect of your event lifecycle modelled on automation is done manually, from mass emailing everyone a calendar invite, to creating and obtaining RSVPs, to registering every potential attendee, and then following up all the leads you collected from your event. Doing all of this manually takes a tremendous amount of time and diverts your marketing team resources away from marketers engaging in strategic work. 
• Missed Opportunity for Engagement:  By not having this automated and real time connectivity to attendee behaviour and performance marketing campaign rollouts, you also would miss a critical component in creating valuable connections resulting in a negative brand experience.  
• Lack of Ability to Measure Success of Event Marketing:  Having visibility into the entire attendee journey is an important step to ensuring your measuring the ROI of your event marketing activities. Without having the data and analytics working within the patterns of engagement, it is difficult to follow each single attendee’s journey and have a thorough measurement of your event’s success. 
• Increased Rate of Error Possibility:  From data entry to repetitive tasking – there is a higher chance for errors with businesses like typing errors in emails, incorrect event registration information, or missed follow-ups can have a negative impact on your professional reputation and lead-nurturing process.  

3 Ways Samaaro’s Event Marketing Automation Nurtures Leads

Marketing automation for events with Samaaro will allow you to oversee the complete lifecycle of your event, all while using automatically generated emails and reminders, Google Analytics integration, and referral tracking. Read further to learn about the features of the Samaaro Marketing Event Automation.  

1. Automatic Communication & Reminders- 

Automatically generated email sequences with Samaaro’s registration tool will allow you to never have to worry about contacting your attendees, target invitees, or even just thanking participants all to advance the lifecycle of your event. These emails can also be useful when it comes to reaching out to leads at the right time with important deadlines, pre-event information, session details, etc.  

Samaaro’s RSVP solution generates automatic reminders for leads who have not yet RSVP’d, therefore you can account for their attendance appropriately.  

Benefits-  

In addition to automating your use of registration and reminder software, you are creating a more efficient and engaging experience for everyone! If you determine that your attendees may or may not register, then you have the option of sending an automatic pre-event communication campaign with additional value such as a teaser of the content that they could learn or feature big name speakers.   

2. Integration with Google Analytics (and so much more)- 

In addition to marketing automation, deeper insight into your audience becomes available!  Samaaro offers an integration with Google Analytics to obtain additional knowledge about their audience behavior and the return on investment on their pre-event marketing efforts. It assists in monitoring key metrics such as website traffic, user interactions, and sources of referrals for event registration/web pages.   

Advantages –  

These key metrics along with the information provided in Samaaro’s event registration software give you a complete view of the marketing effort, as well as, what marketing channels are delivering the most valuable leads.    

3. Referral Tracking – 

Samaaro automatically creates UTM codes for each marketing channel, whether your send an email campaigns or create) partner websites. UTM codes are easily incorporated into any promotional links or emails. When a visitor clicks on a referral link, the UTM code instantly attaches to their browser activity. Samaaro delivers where the referral came from.  

Benefits – 

The referral tracking allows you to proactively track which channels and/or partners deliver the most registrations, giving you the insights to focus on effective marketing sources. Through this data, you know which channel is yielding qualified leads to invest your marketing budget effectively and strengthen relationships.   

Benefits of Samaaro’s Event Marketing Automation

Samaaro’s marketing automation for events can unlock a treasure trove of valuable data, empowering you to move beyond guesswork and make strategic decisions based on attendee behavior. Read on to understand its benefits in detail:

Increase Attendee Engagement –  With automated email sequences, your attendees will be educated pre-event, as well as feel excited about the event experience you will be creating. When an attendee receives emails tailored to their interest, they are more likely to open, read, and click through to find out more. The results will be reflected as increased engagement with your pre-event content and ultimately in your event.  

Collect & Analyze Data Better –  Samaaro’s integrations with multiple tools will give you more depth and breadth into your responses from your pre-event communications, the event data, and post-event data what the attendees did or didn’t engage with. This data will allow you to optimize the attendee journey for future events.  

Increase Lead Generation & ROI –  Many of the ways our event registration software will work for you, is giving you historical data on the audience demographic that produced the highest-quality leads. Use this knowledge to tailor your marketing efforts and a similar audience for future events. Using our reports on engagement metrics will show you the leads quality of the engagement and then empower your new marketing strategy to maximize your return on your investment.  

Conclusion

By personalizing communication, targeting high-value leads, and leveraging powerful analytics, you can unlock the true potential of your events and achieve a significant return on investment. Start your free trial with Samaaro today and start automating your events for maximum ROI.