It’s 2022, and if you’re an event organiser, we’re sure you would’ve come across the term Event Management Software.

The advent of event technology has taken the industry by a storm, with some of the most pivotal changes coming about in the past 3 years.

The integration of tech in events has led to widespread disruption and has put event organisers in the driver’s seat, with event organisers no longer having to depend on middlemen for registration, ticketing, engagement, etc.

In fact, the popularity of Event Management Softwares has grown so much in the past couple of years that the event management software market is expected to grow at a CAGR of 13.1% for the forecast period of 2022-2028 and is expected to reach the market value of USD 9.69 billion by 2028.

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What Is Event Management Software?

Event management software, simply put, is a set of tech solutions that facilitate different blocks of conducting an event, from pre-event planning to post-event promotion. Some solutions are end-to-end systems that provide tools for the entire event lifecycle, while other apps are focused on specific processes of event organising, which can include registration, ticketing, floor planning, schedulers, analytics and surveys.

However registration, ticketing, networking & engagement tools, and online venue sourcing are only some of the tools that revolutionised the way we plan, execute and manage events.

Event management softwares today offer a complete suite of solutions to help event organisers manage and execute their events effectively.

How Event Management Softwares Help?

event management software

1 Event Registration

Let’s face it, registration is the one thing that stays in one’s mind in the lead up to any event. And understandably so. Registrations, apart from ensuring that event reaches as many folks as possible, also have a direct impact on the potential revenue. Hence, it’s imperative to have a good, user-friendly event registration system in place.

Today, top Event Management Software, such as Samaaro, offers an efficient event registration service that includes Landing Page, Event Ticketing, Payment Gateway Integration, Single Sign-On(SSO) Login and more.

2. Conference Management

While getting people to register for your event is one thing, ensuring that everything in the event is well coordinated is a completely different ball game. This is especially difficult with conferences, where attendees and speakers have to be taken care of simultaneously.

Event Management Software have solved this issue with features such as Speaker & Attendee Management Dashboard, Web Streaming, Multilingual AI Captioning, etc.

This not only enables event organisers to manage their conferences effectively, but also stream their live events to a global audience.

3. Event Marketing

With the advent of digitization, no amount of marketing is enough, isn’t it? In a nutshell, event marketing is the term used to describe any way of promoting an event.

Event marketing is generally categorised into three parts – pre-event, ongoing-event and post-event marketing.

An EMS provides various tools such as Email Builder, Social Media Integration, Twitter Wall and Email & SMS Campaign Dashboard that help event organisers control all the aspects of marketing from one place.

4. Event Networking

Networking is the heart of any event. People attend events because it enables them to engage, connect and interact with one another and build valuable connections.

But with virtual and hybrid events in the mix, networking has become a bit of a hassle. So how exactly do EMS address this issue?  Well, EMS not only addresses the issue, but also helps attendees form better relationships through various tools like user-profile builder, meeting scheduler, business card exchange.

EMS like Samaaro also utilizes advanced tech-solutions such as AI matchmaking to match each attendee with their like minded counterparts.

5. Event Engagement

Engagement is one of the most important aspects that impact the customer experience, and more often than not, it is what differentiates a good event from a bad one. So, how does an EMS help you create a memorable event experience?

Through a suite of engagement features such as Gamification, Activity Leaderboard, Quizzes, Live Polls, and Q&As, Survey Manager, among other features.

In fact, It is estimated that 86% of the people who have attended virtual events report higher or equal levels of engagement compared to in-person events. This has been made possible through EMS.


The tipping point for the events industry is here! B2B networking events, traditionally ill-equipped with tech, are finally leveraging Event Management Software, and how.

While this digital pivot was a necessity under unprecedented circumstances, today sits right at the heart of the event industry. Reason being their time & cost efficiency, scalability and ease-of-use.

There are many companies that are rising to the occasion to facilitate this change with advanced and modern tech. One company worth mentioning is Samaaro, which is driving this change in the APAC and North American region. In less than a year since its inception, it is already topping the charts in the Event Management Software category on CrozDesk.

Additionally, it’s an award-winning Virtual Event Platform & Hybrid Event Platform that has helped event organisers not only survive the pandemic, but thrive during it. Now with its Event Management Solution, it plans to provide a tech solution that takes care of an entire event lifecycle.

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