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Apex Group, a global financial services provider, hosts multiple internal events annually across its international offices. These events are thoughtfully designed to deepen employee engagement, strengthen leadership alignment, and foster a unified company culture. From high-impact senior management conferences to focused initiatives like the women accelerating network (WAN), each event is a platform for internal connection, learning, and alignment with company goals.
Apex Group also leverages flagship events and formal galas, held in key locations like Dubai, Switzerland and London, not only to bring people together but also to reinforce brand values, showcase thought leadership, and support key causes.
Financial services industry, internal events.
Centralized super admin dashboard, event set up & automated RSVPs, dedicated event landing page, mobile app, activity booking.
But running such programs at a global scale, across functions, regions, and formats, can get overwhelming. That’s exactly the challenge Apex Group faced.
As a leading global financial services provider, Apex Group runs multiple internal events each year, from high-level leadership conferences to focused forums like the women accelerating network (WAN). These gatherings are pivotal in reinforcing the company’s culture, boosting collaboration, and aligning teams across continents. However, managing a wide-ranging event calendar without a centralized system led to mounting operational complexity.
Despite a clear vision for internal engagement, Apex Group struggled with fragmented execution due to:
1. Inconsistent workflows across regions
Different teams in different geographies were planning events in silos. A flagship summit in Dubai had vastly different requirements than a networking gala in London or a WAN session in Singapore.
2. Rigid tools, limited flexibility
Traditional platforms didn’t support the customization required, some events needed rsvp-based access, others required approvals, activity booking, or travel itineraries. No one system could do it all.
3. Manual communication & guest management
From sending RSVPs to tracking who attended what, everything was manual, resulting in high turnaround times, repetitive emails, and inconsistent guest experiences.
To solve for scale without sacrificing personalization, Samaaro deployed a fully configurable platform tailored to Apex Group’s global event needs.
Modular event setup
Custom registration workflows
Onsite & badge solutions
Branded mobile app
Communication automation
Activity booking & itinerary management
85% reduction in event setup time
65% boost in reporting efficiency with centralized dashboards
33% increase in RSVP response rates due to automated communication
15% lift in event promoter scores
Before partnering with Samaaro, Apex teams often had to manually chase confirmations and juggle spreadsheets to manage guest flows across events. Today, whether it’s an SMC in Malaysia or a gala dinner in Switzerland, the process is streamlined, from approvals and itineraries to access control and engagement.
Previously, during event days, the IBEForuM team would be stuck in a backroom
with lists of unverified attendees, scrambling to confirm eligibility.
Now? One team member shared:
“We could approve 100+ registrations in minutes, and the QR-based access
made sure people only went where they were supposed to. No more stress,
no more crowding.”
Previously, during event days, the IBEForuM team would be stuck in a backroom with lists of unverified attendees, scrambling to confirm eligibility.
Now? One team member shared:
“We could approve 100+ registrations in minutes, and the QR-based access made sure people only went where they were supposed to. No more stress,no more crowding.”
By adopting Samaaro’s modular event platform, Apex Group successfully centralized its global event operations, making them faster, smarter, and more scalable. The result? A consistent, high-quality experience for employees and leadership alike, without compromising on personalization.
Want to simplify your internal events, without losing the magic?
Samaaro is an all-in-one event technology company that offers a comprehensive suite of event management solutions to help event organisers streamline operations, boost attendee engagement and maximise ROI of their events.
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