Samaaro + Your CRM: Zero Integration Fee for Annual Sign-Ups Until 30 June, 2025
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Key Takeaways(TL;DR)
1
The Scale:
Transitioned 150+ global B2B events from fragmented execution to a centralized event infrastructure powered by Samaaro.
Transitioned 150+ global B2B events from fragmented execution to a centralized event infrastructure powered by Samaaro.
2
The Results:
Enabled 30–40% faster sales follow-ups and a 3× improvement in data readiness through native Salesforce and Zoom integrations.
Enabled 30–40% faster sales follow-ups and a 3× improvement in data readiness through native Salesforce and Zoom integrations.
3
Precision Targeting:
Achieved 100% persona-qualified attendance for invite-only events using approval-based registration workflows.
Achieved 100% persona-qualified attendance for invite-only events using approval-based registration workflows.
4
Operational Impact:
Eliminated manual data reconciliation, allowing sales teams to trigger contextual follow-ups within hours, not days, after event check-in.
Eliminated manual data reconciliation, allowing sales teams to trigger contextual follow-ups within hours, not days, after event check-in.
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Bottom Line: For Global MarTech leaders, Samaaro converts high-volume event activity into a measurable pipeline engine with real-time visibility across spend, data, and outcomes
Overview
Founded with a vision to simplify property discovery, Property Finder is one of MENA’s most trusted and influential real estate platforms. It helps individuals find homes, empowers brokers with data-driven tools, and supports developers in showcasing projects to the right audience. Beyond being a digital marketplace, Property Finder is a key voice in the real estate sector, curating high-impact workshops, exclusive networking evenings, closed-door roundtables, and industry award ceremonies. These events serve as powerful platforms to bring brokers, developers, investors, and regulators together to exchange insights, celebrate excellence, and shape the future of property markets. Every event is crafted with a focus on exclusivity, attention to detail, and meaningful interactions, values that reflect the brand’s premium positioning.
Industry
Real Estate
Solutions Used
Registration & Ticketing, RSVP Automation, Check-in & Badge Printing, Event App, CRM Integrations, Marketing Automation
Industry Reality
In real estate and other relationship-led B2B industries, over 70% of high-value partnerships are influenced by in-person interactions, yet fewer than 30% of companies can clearly measure how events impact customer engagement or loyalty.
As event programs scale across regions and formats, teams often track registrations and attendance, but struggle to connect participation with deeper outcomes like product adoption, repeat usage, or long-term customer value. The result is a gap between effort and insight. Events continue to consume significant budget and time, while their true business impact remains difficult to quantify.
For organizations running frequent, high-touch B2B events, closing this measurement gap has become as important as executing the events themselves.
Did You Know?
In high-volume pharmaceutical organisations, manual event operations can consume over 20,000 working hours annually, with most of that time spent on coordination, follow-ups, reconciliation, and reporting, activities that add no direct strategic value. When multiplied across hundreds of events, even small inefficiencies quietly compound into million dollar-level operational costs.
The Challenge
Property Finder’s challenge was not about running events or managing logistics. Their B2B event program was already well-established and strategically important. The real challenge lay in extracting consistent, measurable business insight from events at scale.
As events became a core engagement lever for brokers, agents, and partners across the region, the team needed to evolve beyond execution and address deeper structural gaps.
Measuring event impact on customer engagement and adoption
While events were driving strong participation, it was difficult to clearly quantify how attending an event influenced customer behaviour over time. The team needed a reliable way to compare attendees and non-attendees across metrics such as engagement, product adoption, and loyalty, without relying on ad hoc analysis or manual data work.
Maintaining consistent end-to-end event journeys
Property Finder required a predictable flow across invitations, registrations, reminders, on-site check-ins, and post-event surveys for every event format. Without a unified system, ensuring consistency across workshops, roundtables, and industry events increased operational complexity as scale grew.
Reducing dependency on manual coordination and specialist teams
Event data needed to flow cleanly into internal systems to support dashboards and cohort analysis. Any dependence on data teams or custom reporting slowed insight generation and limited how frequently event performance could be reviewed.
Ensuring platform reliability under complex requirements
With high expectations around brand experience and internal reporting, even minor system issues could impact confidence. The team needed an enterprise-grade platform that could handle complexity and customization without frequent disruptions.
The Solution
Property Finder partnered with Samaaro to move from managing events efficiently to measuring and scaling their impact on customer engagement and adoption. The focus was not just on execution, but on building a reliable, insight-driven event system that could support long-term business decisions.
End-to-end event lifecycle automation
Samaaro enabled Property Finder to manage invitations, registrations, reminders, on-site check-ins, and post-event surveys within a single platform. This ensured every event followed a consistent journey, regardless of format or geography, and reduced operational variance across teams.
Reliable, enterprise-grade platform for complex B2B events
With frequent events and high customization requirements, platform stability was critical. Samaaro provided a dependable system that handled complexity with minimal disruptions, allowing teams to execute confidently without worrying about breakdowns during critical moments.
Measurement of event impact on engagement and adoption
Beyond attendance tracking, Samaaro enabled the team to identify which customers attended events and compare them against non-attendees. This made it possible to analyze differences in engagement levels, product adoption, and long-term loyalty, turning events into a measurable engagement channel rather than a standalone activity.
Seamless data flow into internal systems for analysis
Event data flowed cleanly into Property Finder’s internal systems and dashboards, reducing reliance on manual data handling or specialist teams. This allowed the marketing team to review event performance and customer cohorts more frequently and with greater confidence.
Flexibility and continuous customization at scale
As Property Finder’s requirements evolved, Samaaro adapted with additional filters, reporting views, and workflow enhancements. This flexibility, combined with a highly responsive support team, ensured the platform continued to align with business needs over time rather than becoming a rigid tool.
Impact and Results
A Moment from the Field
After a flagship trade show generating over a thousand leads, the marketing team prepared post-event follow-ups within days instead of weeks. Leads were already segmented by product interest, synced into Salesforce, and aligned with approved budgets and pipeline views.
Instead of assembling reports across multiple tools, leadership reviewed event performance through a single dashboard while sales teams moved directly into relevant, product-led conversations. The event closed with clarity, not cleanup.
Client Testimonial
“Samaaro helped us go beyond running events to actually measuring their impact. We were able to clearly compare customers who attended our events with those who didn’t and see differences in engagement, adoption, and loyalty. The platform was reliable even with complex requirements, and the team was extremely responsive and flexible throughout.”
— Nancy Matar, Head of Marketing, Property Finder
Industry Takeaway
In B2B real estate, events are not peripheral marketing activities. They are core relationship infrastructure.
For platforms like Property Finder that work closely with brokers, developers, and partners, events play a direct role in driving engagement, product adoption, and long-term loyalty. As these programs scale, success depends less on hosting premium experiences and more on understanding which stakeholders engage deeply and how that engagement translates into business outcomes.
Real estate companies that treat events as measurable engagement channels gain a clearer view of their ecosystem. Those that don’t risk running high-effort programs without knowing which relationships are truly strengthening over time.
