How Property Finder manages 100+ events across 6 countries using Samaaro

With multiple formats (workshops, award ceremonies, leadership events) across different geographies, Property Finder’s event teams were stretched thin, managing everything manually or through rigid workflows that couldn’t keep up with scale or expectations.

Here’s what was holding them back:

1. Manual and Rigid RSVP Management

Property Finder was using spreadsheets and manual filters in Salesforce to manage guest lists and send invites. This made it hard to personalize the experience, they couldn’t track preferences like dietary needs or arrange logistics like pickups easily. The process took time, invited errors, and made event planning unnecessarily stressful.

2. Long Queues Due to Outdated Check-In

Check-ins were done through paper lists or Excel, leading to long lines and delays at the entrance. This not only frustrated attendees but also overwhelmed staff and slowed down event kick-off, creating a poor first impression.

3. Limited Personalization and Branding

Without digital badges, an event app, or personalized schedules, the events lacked a modern, interactive feel. Attendees had no easy way to engage with the agenda or network, and Property Finder missed a chance to showcase its brand in a memorable way.

4. Integration Gaps with CRM and Tools

There was no seamless sync between Salesforce and their event workflows. Data had to be manually moved between systems, which caused delays, missed updates, and limited their ability to run targeted follow-ups after the event.

5. Disconnected Communication and Feedback

Communications were scattered across email tools, WhatsApp groups, and other platforms, making it tough to deliver consistent updates or collect feedback efficiently. Post-event surveys often got missed, and valuable insights slipped through the cracks.