Samaaro + Your CRM: Zero Integration Fee for Annual Sign-Ups Until 30 June, 2025
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Overview
Founded with a vision to simplify property discovery, Property Finder is one of MENA’s most trusted and influential real estate platforms. It helps individuals find homes, empowers brokers with data-driven tools, and supports developers in showcasing projects to the right audience. Beyond being a digital marketplace, Property Finder is a key voice in the real estate sector, curating high-impact workshops, exclusive networking evenings, closed-door roundtables, and industry award ceremonies. These events serve as powerful platforms to bring brokers, developers, investors, and regulators together to exchange insights, celebrate excellence, and shape the future of property markets. Every event is crafted with a focus on exclusivity, attention to detail, and meaningful interactions, values that reflect the brand’s premium positioning.
Industry
Real Estate
Solutions Used
Registration & Ticketing, RSVP Automation, Check-in & Badge Printing, Event App, CRM Integrations, Marketing Automation
83% of real estate professionals say in-person events are critical for building lasting industry relationships.
Yet executing these high-impact gatherings at scale is anything but easy.
Real estate events are no longer just about showcasing properties, they’ve become platforms for high-stakes networking, data-driven storytelling, and long-term relationship-building.
For a leading brand like Property Finder, which operates across the MENA region, delivering these events meant more than just getting the logistics right. As they scaled their event strategy, they didn’t want manual tasks and fragmented tools to weigh them down.
They wanted to overcome challenges like curating RSVPs in spreadsheets, managing check-ins through Excel, and struggling to deliver personalized attendee experiences. These processes were slow, inefficient, and hard to scale, specially across geographies.
Challenges
With multiple formats (workshops, award ceremonies, leadership events) across different geographies, Property Finder’s event teams were stretched thin, managing everything manually or through rigid workflows that couldn’t keep up with scale or expectations.
Here’s what was holding them back:
1. Manual and Rigid RSVP Management
Property Finder was using spreadsheets and manual filters in Salesforce to manage guest lists and send invites. This made it hard to personalize the experience, they couldn’t track preferences like dietary needs or arrange logistics like pickups easily. The process took time, invited errors, and made event planning unnecessarily stressful.
2. Long Queues Due to Outdated Check-In
Check-ins were done through paper lists or Excel, leading to long lines and delays at the entrance. This not only frustrated attendees but also overwhelmed staff and slowed down event kick-off, creating a poor first impression.
3. Limited Personalization and Branding
Without digital badges, an event app, or personalized schedules, the events lacked a modern, interactive feel. Attendees had no easy way to engage with the agenda or network, and Property Finder missed a chance to showcase its brand in a memorable way.
4. Integration Gaps with CRM and Tools
There was no seamless sync between Salesforce and their event workflows. Data had to be manually moved between systems, which caused delays, missed updates, and limited their ability to run targeted follow-ups after the event.
5. Disconnected Communication and Feedback
Communications were scattered across email tools, WhatsApp groups, and other platforms, making it tough to deliver consistent updates or collect feedback efficiently. Post-event surveys often got missed, and valuable insights slipped through the cracks.
The Solution
To solve these challenges, Property Finder partnered with Samaaro to implement a fully integrated event management solution. The goal was to give their teams a centralized, flexible platform that could deliver premium experiences and streamline back-end operations at the same time.
Here’s how Samaaro helped:
Custom Registration & Ticketing Engine
Property Finder used Samaaro to build branded registration forms directly on their own website, no dev effort needed.
- Custom Fields: Included pickup preferences, dietary info, role-based segmentation
- Shareable Ticket Links: Enabled teams to send bulk invites without managing individual entries
- Real-Time Visibility: Tracked registration status per category (e.g., brokers, developers, media)
This eliminated the back-and-forth with spreadsheets and helped the team get full control over the attendee pipeline.
Event Duplication with Central Dashboard
Creating new events used to involve cloning web pages and setting up new forms every time. Samaaro’s event duplication tools allowed Property Finder to:
- Reuse event templates
- Retain all design and workflow settings
- Exclude prior attendee data with a single toggle
This drastically reduced event creation time, helping them move faster and more consistently across regions.
On-Site Check-In
Samaaro replaced paper and Excel check-ins with a fully digital process. Guests received QR-coded passes embedded in emails or WhatsApp messages.
- QR Scan at Entry: Reduced wait times to under 5 seconds per guest
- Real-Time Attendance Logs: Synced directly to the dashboard
Multi-Channel Communication Automation
Using Samaaro’s marketing automation engine, Property Finder set up rule-based outreach flows:
- Pre-event Invites & Reminders (Email + WhatsApp)
- Session-based Alerts and Polls
- Post-event Thank Yous and Feedback Collection
Messages could be personalized by attendee type (VIPs, media, developers), improving relevance and response rates.
Seamless Salesforce Integration
Samaaro synced with Property Finder’s Salesforce CRM to enable:
- Easy contact list imports using pre-set filters
- Real-time registration and attendance sync
- Centralized post-event notes and lead scoring
This meant no more CSV exports and imports, no broken workflows, and faster follow-ups for business development teams.
Results
85% Reduction in Event Setup Time
23% Increase in Attendance Rates
30% Higher Attendee satisfaction
Single Source of Truth for All Events
Client Testimonial
“Using Samaaro’s WhatsApp invites significantly boosted our RSVP response rate by almost 35%, making it easier to reach, engage, and convert attendees with a smooth and hassle-free process.”
– Nancy Matar, Head of Marketing, Property Finder
“Using Samaaro’s WhatsApp invites significantly boosted our RSVP response rate by almost 35%, making it easier to reach, engage, and convert attendees with a smooth and hassle-free process.”
– Nancy Matar, Head of Marketing, Property Finder
The Bigger Picture
For organizations like Property Finder, events are a key channel for brand-building and stakeholder engagement. But scale, consistency, and personalization are hard to balance, unless you have the right infrastructure.
Samaaro delivered that infrastructure, enabling Property Finder to run faster, more flexible, and more impactful events across formats and regions.
Want to simplify your event management like Property Finder? Book a free demo and see how Samaaro can help.
