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Overview
ICICI Lombard, one of India’s leading general insurance providers, has consistently pushed the boundaries of partner engagement. In line with its commitment to delivering premium experiences, the company partnered with Samaaro to enhance the guest journey at a high-profile channel partner event in Antalya, Turkey. With attendees arriving from across regions and expectations running high, the challenge was clear: how to deliver seamless communication, real-time access to event information, and a memorable, tech-driven experience, all without adding complexity for organizers. By leveraging a customized event engagement app, ICICI Lombard simplified operations, empowered guests, and set a new standard for partner-centric events.
Industry
Financial Sector, Channel Partner event
Solutions Used
Website Builder, Event App, Feedback
Did you know that engaging participants at corporate events can boost brand perception by up to 70%?
However, a common challenge many event marketers face is not just attracting attendees, but keeping them engaged, informed, and connected throughout. It’s one thing to fill a room, and quite another to make every moment count.
When ICICI Lombard brought together its channel partners in Antalya, Turkey, the goal was clear: deliver a smooth, high-touch experience that matched the prestige of the occasion, without overwhelming the organizing team with logistical follow-ups.
The challenge: Clear communication across borders and timelines
Bringing a large group of attendees together in an international setting adds layers of complexity, from managing real-time communication and itinerary updates to ensuring every guest knows what’s happening, when, and where.
ICICI Lombard needed a solution that could:
- Reduce last-minute queries around agenda, travel plans, and activities.
- Give guests quick access to all essential event information.
- Make the experience feel effortless, organized, and elevated.
The solution: A smart, streamlined event engagement app by samaaro
Samaaro stepped in with a lean, intuitive event app tailored to meet the specific communication and engagement needs of the event.
What made it stand out?
- No learning curve: Everything guests needed was available in just a few taps.
- Built for clarity: From itineraries to emergency contact details, the app served as a single source of truth.
- Memory-first design: An AI-powered photo gallery allowed guests to capture and retrieve their favorite event moments without hassle.
Implementation highlights
Personalized agenda & itinerary: Guests could instantly access their travel details, activity schedules, and daily plans, no printed handouts or endless whatsapp threads required.
Attendee directory: The guest list helped build connection and context, making networking more organic and informed.
Emergency contact access: All key support numbers were clearly listed, adding a layer of reassurance for attendees and organizers alike.
AI photo gallery integration: Guests could take photos during the event and later receive a curated drive link with all their personal captures, making memories easy to find and even easier to share.
The results: simpler operations, happier guests
60% reduction in the effort needed to communicate
94% fewer guest queries due to self-serve access to information
Real impact, real moments
One moment that captured the app’s impact? During a group transfer, a guest looked confused about the next activity. Before an organizer could step in, another guest said, “It’s all in the app, just check your itinerary.”
That spontaneous moment of self-help reflected the deeper success: guests were in control, and organizers didn’t need to micromanage.
One moment that captured the app’s impact? During a group transfer, a guest looked confused about the next activity. Before an organizer could step in, another guest said, “It’s all in the app, just check your itinerary.”
That spontaneous moment of self-help reflected the deeper success: guests were in control, and organizers didn’t need to micromanage.
The bigger picture: experience-first event strategy
This case points to a larger shift in corporate events: tech that puts attendees first, making information accessible, reducing operational chaos, and enhancing the emotional experience.
In today’s landscape, event engagement isn’t a luxury. It’s a necessity, and simplicity is a competitive edge.
