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Empowering Varun Beverages’ Channel Events: Real-Time Engagement & 50% Operational Efficiency Gains

Varun Beverages logo over bottles of colorful drinks

Key Takeaways(TL;DR)

1
The Problem:
Channel partner and leadership events for hundreds of guests ran on manual surveys, scattered updates, and an overloaded staff.
2
The Fix:
A Samaaro event app gave every guest a personalized agenda, real-time updates, and instant feedback in one place.
3
The Payoff:
Attendee engagement rose 40% while staff workload dropped 30%.
→

Bottom Line: When guests can self-serve everything on their phones, your team stops answering questions and starts hosting.

Overview

Varun Beverages Limited is one of the largest franchisees of PepsiCo in South Asia, with operations spanning India, Sri Lanka, Nepal, and parts of Morocco. The company specializes in manufacturing, marketing, and distributing a wide range of beverages under globally recognized brands such as Pepsi, 7UP, Mirinda, Mountain Dew, Tropicana, and Aquafina. Leveraging its robust distribution network, Varun Beverages ensures its products reach diverse markets. Alongside its operations, the company places significant emphasis on fostering relationships with stakeholders through leadership conferences, channel partner events, and other engagement-driven initiatives.

Industry

Consumer Goods, Channel Partner Events

Solutions Used

Event App, Feedback

Events with real-time updates and personalized agendas boost guest engagement by up to 40%

When Varun Beverages scaled their leadership and partner events, they faced a common challenge: how to deliver a seamless, personalized experience for diverse attendees while reducing staff workload.

The Challenge: Managing Engagement, Communication, and Logistics at Scale

VBL’s events required precise coordination for large, diverse groups, but they struggled with:

  • Collecting guest preferences: Manual surveys led to incomplete and delayed insights.
  • Fragmented communication: Attendees missed updates due to scattered channels.
  • Overloaded staff: Guests frequently contacted staff for event info, distracting from core tasks.
  • Complex itineraries: Managing travel and schedules without a centralized platform caused inefficiencies.

Why Samaaro? A Comprehensive Platform for Engagement and Efficiency

Varun Beverages chose Samaaro for its robust Attendee App and feedback tools that centralized communication and personalized the event experience, while enabling organizers to manage large-scale conferences efficiently.

Attendee App

  • Samaaro’s Attendee App provided a single source of truth for all event-related information, empowering both organizers and attendees.
  • The app’s user-friendly features were designed to simplify large-scale events and enhance the guest experience.

Streamlined Operations

  • Guest Data Upload: All attendee details were uploaded via a CSV file into the super admin dashboard, ensuring seamless integration.
  • Itinerary Management: Organizers could easily update and manage individual guest itineraries, reducing the need for manual intervention.
  • Centralized Communication: Notifications and updates were shared in real-time through the app’s communication channels, minimizing confusion.

Key Solutions Implemented

Pre-Event Survey: During registration, attendees were required to complete a mandatory survey to capture their preferences. This enabled the organizers to gather valuable data to personalize the event experience.

Agenda Overview: Guests could view detailed event agendas, including session times, speakers, polls, Q&A opportunities, and notes. A feature to add agenda items to personal calendars ensured attendees stayed informed and engaged.

Travel Related Information: To enhance the travel experience, attendees received comprehensive travel-related details through the app, including: City Guide, Do’s & Don’ts, Hotel Information, Venue details, nearby restaurants, and transport facilities for easy navigation.

Social Feed: The app’s social feed allowed attendees to post photos, share moments, and interact with other guests. Posts were moderated to maintain quality and relevance, fostering a sense of community among attendees.

Personalized Itineraries: Each attendee’s travel and stay details were uploaded into the app’s itinerary management system. Information such as flight schedules, hotel check-in and check-out times, and venue details was readily accessible.

Profile Management: The app included safety features such as emergency contact information and detailed venue guidelines.

Results That Made a Difference

40% increase in
attendee engagement
through interactive
app features

30% reduction in
staff workload thanks
to centralized info
and communication

Seamless management
of complex itineraries
for hundreds of guests

A Moment from the Field

Before using Samaaro, VBL’s event staff often found themselves overwhelmed with repetitive guest queries. One event manager shared,

“With the app, guests accessed everything they needed on their phones, from personalized schedules to local tips. It transformed how we manage events and freed our team to focus on delivering value.”

The Bigger Picture: What This Means for Consumer Goods & Channel Events

As large-scale leadership and partner events grow in complexity, platforms like Samaaro are essential for balancing operational efficiency with rich, personalized attendee experiences. VBL’s success story highlights how technology can empower event teams to elevate engagement while streamlining processes.

Ready to elevate your leadership and partner events with smarter engagement and streamlined operations?

Samaaro logo with colorful interconnected figures


Samaaro is an AI-powered event marketing platform that enables marketing teams to turn events into a measurable growth channel by planning, promoting, executing, and measuring their business impact.

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