Samaaro + Your CRM: Zero Integration Fee for Annual Sign-Ups Until 30 June, 2025
- 00Days
- 00Hrs
- 00Min
A Smarter Way to Capture, Enrich, and
Sync Event Leads
If your team participates in exhibitions, conferences, or curated field events, Samaaro gives you real-time lead capture and direct CRM sync, so you control your revenue motion, not the organizer.
30% more operational
consistency
Run every exhibition under a governed, repeatable framework.
2× higher qualified lead rates
Enforce ICP and qualification criteria before data enters your system.
3× Faster
follow-ups
Trigger rep notifications and workflows while interest is still high.
25% higher rep accountability
Create clear ownership and measurable follow-up expectations.
Turn booth conversations into structured pipeline
Designed for real exhibition environments – fast, chaotic, high-volume.
Centralized event governance
Create and manage all participated events with defined goals and ownership.
Defined ICP & qualification rule
Set targeting standards before reps step into the booth.
Quick, structured
lead capture
Peak-mode for booth chaos. Scan QR codes, snap photos anytime, tap intent, add voice notes, capture first, structure later.
Enforced data
standards
Define required fields and verification rules before CRM sync.
Intelligent lead assignment
Ownership logic ensures leads go to the right rep instantly.
Controlled CRM
sync
Push only validated, structured data into your CRM.
The level of support Samaaro offers is unmatched, something we’ve never experienced with other platforms. Their proactive approach makes all the difference in delivering exceptional experiences.
Lead lifecycle tracking
Track progression from captured lead to meeting, opportunity, and revenue.
Qualified lead & meeting conversion metrics
Measure conversion quality, not just volume.
Pipeline & revenue attribution per event
See pipeline generated and revenue influenced for every exhibition.
Cross-event benchmarking
Compare financial impact across cities, industries, and event types.
Secure & compliant by design
Encrypted data in transit and at rest with protected local storage.
Offline-first reliability
Set distinct badge layouts for ticket categories, roles, or access levels to simplify event access control.
Controlled CRM sync
Apply structured rules before data enters your CRM.
Full audit & data ownership
Complete visibility into capture activity with total control over your event data.
Everything syncs to your CRM
Everything syncs to your CRM
Sync leads, meeting notes, event participation, and sales activity directly into your CRM and marketing automation tools so no field interaction lives outside your revenue system.
Build your complete field marketing engine
Event marketing
Reach out to target accounts, invite them to your booth, and track pre-event engagement.
Budget planner
Track event spend against pipeline generated and understand true field marketing ROI.
Feedback manager
Capture post-meeting feedback from reps and measure lead quality across events.
FAQs – Field event lead capture
1. How is this different from the conference-provided scanner?
Organizer scanners usually give you a CSV after the event. That’s it.
Samaaro captures leads in real time, syncs notes to your CRM instantly, and notifies your sales reps the moment a prospect checks in.
2. Does it work without WiFi?
Yes. It works fully offline.
Capture leads on the booth floor and everything syncs automatically when you’re back online.
3. Can we capture leads outside the booth?
Yes. You can capture leads anywhere.
Hallways, side meetings, partner dinners, or CXO roundtables. You’re not limited to the booth or badge scanner.
4. Does it sync directly with our CRM?
Yes. Leads, meeting notes, enrichment data, and rep activity sync directly into your CRM in real time. No spreadsheets. No manual uploads.
5. What if data enrichment cannot find the contact?
It happens occasionally with very new companies or incomplete data.
You still keep the captured lead and meeting notes. Your rep can follow up manually if needed. No data is lost.
6. Can sales reps record meeting notes during conversations?
Yes. Reps can record structured audio notes or type notes during or after meetings.
Everything syncs directly into your CRM.
7. How do we measure ROI per event?
Each participated event shows leads captured, meetings conducted, rep activity, and CRM pipeline movement in one dashboard. You see which events actually generated revenue.
8. Is this only for event organizers?
No. This is built for companies participating in exhibitions and trade shows who want full control over their lead capture and sales motion.
