Welcome to the exciting world of virtual trade exhibits! Virtual trade shows, like traditional trade shows, provide exhibitors with a unique opportunity to promote their brand and engage with potential clients. Exhibitors can receive access to a larger audience and leverage several unique features that improve lead generation when participating in the event. In a digital environment, attendees may connect with exhibitors and sponsors, and build prominent connections. There is no question that trade shows are most effective when attended in person, but going virtual can help you reach a wider audience, increase event visibility, meet interested attendees by setting up meetings in advance, assist booth staff in scheduling the right virtual meetings, and collect more leads through attendee engagement data that is automatically collected based on their activity.   

Using virtual event platforms would provide event organizers with cutting-edge tools and features for a dynamic virtual trade show. In terms of important characteristics, a virtual event platform can simplify the integration of various components, such as virtual booths, to improve the overall experience of virtual trade shows, appointment scheduling, lead tracking, and various sponsorship levels. In this blog, we’ll discuss 5 features that can be incorporated into a virtual trade show.   

Interesting Features in a Virtual Trade Show

1. AI - Matchmaking

Networking remains a core element of any virtual trade show and matchmaking is one feature that allows attendees to interact with exhibitors and vice versa. This function is typically based on an algorithm that matches participants’ interests with the offerings of exhibitors.  

Virtual trade show platforms offer registration forms that let guests outline their interests so that the platform can match them with relevant exhibitors. By enabling connections between them, this innovation streamlines the event experience for both attendees and exhibitors. 

A powerful matchmaking mechanism that allows guests to easily identify exhibitors who match their interests and needs is vital. 

2. DIY Booths and Advanced Lead Generation

DIY booths can help exhibitors showcase their products and services in a better and more engaging way for a more personalized touch. With their logo and custom themes, exhibitors may personalize their booths and give visitors a distinctive experience that aids in setting them apart. They can use graphics, product demonstrations, product demo videos, and other interactive components to encourage audience interaction. This enables them to customize their booth for their target market and offer attendees a more distinctive experience.  

Advanced lead generation features such as chats, “enquire now”, “schedule meeting”, bookmarking & wish listing can be incorporated into virtual booths for lead generation. These solutions can assist exhibitors in obtaining crucial information about guests, such as their contact details, interests, and purchasing patterns. Exhibitors can utilize this data to better target and personalize follow-up messages, which will increase the likelihood that leads will become clients.   

3. Discover Solutions

Discover solutions offers advanced filters and search options that enable visitors to quickly and easily find the products or sellers that are most relevant to their needs. It allows users to do keyword or phrase searches for specific products or services.  

Additionally, they may use a variety of filters to narrow down their search results, including product category, price range, location, and more. Visitors no longer have to filter through extraneous material to get what they’re searching for. Discover Solutions provides a wealth of information and resources to help them make informed decisions. 

4. Meeting Scheduler

The meeting calendar tool allows visitors to set up meetings with exhibitors and vice versa. Once attendees understand the offerings of an exhibitor, the tool allows them to schedule appointments with these exhibitors and learn more about their products and services. It also allows exhibitors to create virtual booths and ask attendees to set up a meeting time. Attendees can manage their time better and not miss essential sessions by using a meeting scheduler. The event may be made more effective overall by using a meeting scheduler to personalize the experience for participants and encourage an interested and active audience. 

5. Advanced Analytics

Advanced analytics is a tool that allows organisers to track the behaviour and participation of attendees. These tools provide information on participant demographics, booth traffic, popular sessions, and other important indicators.  

Using advanced analytics, organisers may better understand the interests and preferences of attendees and optimise their marketing efforts appropriately. They can also utilise this functionality to monitor the event’s progress and make data-driven decisions for future events. Certain reports like time spend and user activities can assist exhibitors in identifying the most promising leads and prioritising their efforts accordingly. Additionally, you can allow exhibitors to integrate various CRMs to their booths to easily manage these leads and follow up with them. 

Virtual trade shows offer many benefits, including the ability to reach a wider audience and reduce costs associated with in-person events. Samaaro with its unique set of features can help virtual trade shows be more successful and engaging for both attendees and organizers. So, what are you waiting for? Go Samaaro!   

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