Samaaro is an all-in-one event technology company that offers a comprehensive suite of event management solutions to help event organisers streamline operations, boost attendee engagement and maximise ROI of their events.
Overview– A leading name in the insurance industry, is dedicated to empowering its agents and celebrating their achievements. They promote a culture of recognition through well-organized events like awards ceremonies and product update sessions.
Industry– Finance
Solutions used– Website Builder, Registration, Automated Communication, Session Management, Feedback, Reporting
Samaaro’s multilingual platform allowed us to bridge the communication gap and connect with our diverse workforce on a whole new level. But it wasn’t just about communication. We’ve seen an increase in registrations and agent retention – a clear sign that Samaaro is helping us in making a positive impact. We’re excited to continue working with Samaaro to ensure our top agents feel celebrated and empowered, regardless of their location or preferred language.
Client’s Challenges
While celebrating achievements and creating a strong company culture were priorities, our client’s traditional event management methods created communication barriers. This hampered their ability to connect with their multilingual workforce spread across Tier 2 & Tier 3 cities in India, leading to several challenges:
- Reaching a Multilingual Audience:
Managing registrations and event communication across various countries, each with its own language, proved to be a logistical nightmare. Traditional methods, relying on a single language, often left a significant portion of the agent population feeling excluded.
- Streamlined On-Site Experience:
Ensuring a smooth and efficient check-in process for a large influx of the attendees, especially across multiple locations, was a constant struggle. Long queues and manual verification processes detracted from the celebratory atmosphere.
- RSVP Management:
Handling additional guests, dietary preferences, and paid add-ons for the awards ceremony became a tedious task, prone to errors and miscommunication. The existing system lacked the flexibility to accommodate these complexities.
- Data Fragmentation:
Valuable data – like attendance information and agent feedback – was scattered across spreadsheets and emails, creating a fragmented picture. Without a centralized system for data collection and analysis, the organization lacked the insights to continuously improve future agent events.
Samaaro’s Solutions
The organization knew they needed a solution that could bridge the communication gap and streamline the event experience for their global workforce. Samaaro designed a multilingual event management platform to connect people and conduct events seamlessly. Our comprehensive suite of features provided solutions for their specific challenges:
- Multilingual Website Builder:
Samaaro empowered the organizers to create event websites in multiple languages, catering to their diverse agent population. This ensured clear and concise communication, regardless of the attendees’ native language.
- Seamless RSVPs:
The RSVP system streamlined the event- the attendees could easily indicate their dietary preferences and the organizers could manage additional guests, all in one user-friendly interface. This not only ensured accurate headcount for food and beverage planning but also facilitated smooth check-in with pre-registered information, allowing for a stress-free and inclusive experience for all the agents.
- Multilingual Automated Communication:
Automated emails and notifications in the attendees’ preferred language ensured timely updates throughout the event lifecycle. From initial invitations to post-event surveys, the organizers could communicate effectively, creating a sense of inclusion and engagement.
- Express Check-In with QR Codes:
Samaaro’s QR code-based check-in system ensured a smooth and efficient entry process for a large number of the attendees. This not only saved valuable time but also created a more positive experience for the agents.
- Integrated Feedback and Reporting:
A unified platform captured valuable attendee feedback through surveys and questionnaires. This data, along with attendance information from various locations, was consolidated and analyzed by Samaaro. The organization finally had the actionable insights they needed to plan future events that catered to the specific needs and preferences of their global agent workforce.
Results
The partnership between the organization and Samaaro yielded impressive results that surpassed streamlined event management:
- Increased Participation:
Samaaro’s multilingual capabilities empowered a wider audience to participate. Registration numbers soared by 20%, reflecting the increased accessibility and inclusivity of the events.
- Boosted Agent Retention:
Recognizing and celebrating top performers across all regions played a significant role in agent morale and retention. The organization witnessed a 7% increase in agent retention, highlighting the positive impact of these multilingual events.
- Improved On-Site Flow:
QR code check-in eliminated long waiting lines, leading to a 15% faster entry process. This allowed the agents to spend less time queuing and more time interacting with their peers.
- Actionable Insights:
Data analysis revealed valuable insights about their global agent workforce. The organizers could now tailor future events to address various preferences, dietary needs, and preferred communication methods. This data-driven approach ensured that future events were not just celebrations, but strategic investments in agent development and company growth.
Conclusion
The organization’s story is a testament to the power of bridging the communication gap. By embracing a multilingual event management platform, they were able to connect with their agents on a deeper level, generating a sense of belonging and recognition across their diverse workforce. With Samaaro as their partner, the organizers can confidently navigate the ever-evolving landscape of a global workforce, ensuring that their top agents feel valued and empowered to achieve even greater success.
