A Virtual Product Launch Case Study
Here is a perfect example of a fully branded virtual product launch event. It was hosted on the occasion of a new product launch in Myanmar. The organization’s employees, brand representatives, retailers and business partners participated in this one-day virtual product launch event.
Project Info:
Client: Peach Marketing
Category: Virtual Product Launch
Date: 15th Jan 2022
Challenges :
- As this was catered to a Myanmarese audience, the client wanted a bilingual platform.
- The organizers requested a separate feature through which they can invite specific attendees to join a meeting.
- The client wanted a custom-designed VR-enabled 3D stage in the auditorium.
Solutions :
A customized landing page was created with the list of speakers, hosts and organizers along with a detailed schedule. The event-agenda was made available in both English and Burmese.
Two separate login portals were available for attendees. Retailers and internal employees were allowed to log in by entering their employee/retailer code. Whereas, for other attendees, a separate registration page was created where they could register with their names and email ids. Afterwards, they could login with their registered email id.
A separate gateway was opened for the organizers to invite particular attendees to a meeting directly from the moderator dashboard. That particular attendee was given the option of joining via a pop-up notification.
To make the virtual product launch session more exciting, a VR-enabled 3D stage was added in the auditorium where the presenter’s VR persona was rendered in real-time. Attendees were enabled to react through emoticons. Furthermore, attendees could participate in quizzes & polls which were available in the local language.
A dynamic exhibitor booth was designed with pre-recorded videos added on the booth. Downloadable resources such as documents, images & videos were available in the resource center.
To keep the audience engaged, a lot of fun activities were also added. Attendees could click selfies and share it directly on social media channels from the selfie booth. Moreover, for entertainment purpose, a separate gaming arena was added.
Results:
- The virtual product launch received 700+ registrations within a quick span of time.
- More than 400 attendees directly joined the event and a high engagement was noticed throughout the event.
- Virtual lobby & auditorium received the highest number of attendees.
