Samaaro is an all-in-one event technology company that offers a comprehensive suite of event management solutions to help event organisers streamline operations, boost attendee engagement and maximise ROI of their events.
Overview– A leading Dubai-based global commercial real estate services firm organizes a series of property investment conferences, client summits, and market outlook forums worldwide. These events bring together industry experts, investors, and property owners to discuss market trends, investment opportunities, and industry best practices.
Industry– Real estate
Event Type– Investor summits and client appreciation events
Solutions used– Referral Tracking, Automated Communication, Monitoring Channel Partner Performance
Samaaro’s platform has not only streamlined our operations but also elevated the attendees’ satisfaction. The ease of use and powerful features have improved our event management processes significantly. We’re excited to continue our partnership and explore new ways to leverage Samaaro’s capabilities to further enhance our events.
Client’s Challenges
The client faced a series of challenges in managing its high-profile events. Balancing the need to deliver exceptional experiences for high-net-worth guests with the complexities of global event management required a robust technology solution to overcome these hurdles.
- Tracking Referral Success:
The organizers struggled to track which channel partners were responsible for bringing guests to their events. Without a robust referral tracking system, it was difficult to accurately attribute guest attendance and engagement to specific channel partners. This led to inaccurate performance evaluations, missed opportunities for rewards and recognition, and suboptimal resource allocation.
- Managing High-Net-Worth Guests:
Ensuring a VIP experience for high-net-worth guests required real-time communication and personalized attention. The challenge lay in effectively notifying dedicated relationship managers when guests arrived at the venue, to ensure a seamless and personalized welcome.
- Automated Communication:
The client faced the challenge of efficiently managing communication with the attendees, including sending RSVPs, reminders, and thank-you emails. Manual processes were time-consuming and prone to errors, hindering effective communication and impacting attendee engagement.
- Monitoring Channel Partner Effectiveness
The organizers faced difficulties in effectively monitoring the performance of their channel partners and tracking referrals accurately. This posed challenges in understanding the contributions of each partner and optimizing their engagement strategies.
Samaaro’s Solutions
Samaaro aimed to elevate our client’s events by providing a platform that catered to their unique needs. By offering solutions for RSVP data management and global event coordination, Samaaro sought to enhance speaker satisfaction, reduce manual work, and optimize operational efficiency:
- Identifying Referral Sources:
Samaaro created unique referral links for each channel partner. This allowed the client to easily identify which guests were referred by whom, providing valuable insights into the performance of their channel partner relationships. Additionally, Samaaro captured referral data within the event management platform, enabling the client to analyze and report on this information to make data-driven decisions.
- Tailoring VIP Experiences:
By implementing a system to notify relationship managers upon guest arrival, the event organizers could ensure that VIP guests received the personalized attention and service they expected. This enhanced the overall attendee experience and contributed to the success of the event.
- Automating Communication:
To efficiently manage communication with attendees, Samaaro integrated with the client’s existing email marketing tools. This streamlined the process of sending RSVPs, reminders, and thank-you emails. By using customizable templates, the client could ensure consistent messaging and reduce manual effort, saving time and resources.
- Tracking Channel Partner Performance:
By integrating with Snowflake and Salesforce, Samaaro empowered the client to effectively monitor channel partner performance and track referrals. Our platform captured valuable data on referrals, guest attendance, and engagement metrics, enabling the client to generate detailed reports and identify top-performing channel partners.
Results
The partnership between the real estate services firm and Samaaro yielded impressive results across key performance indicators. By addressing the unique challenges of the real estate industry, Samaaro’s platform delivered significant improvements:
- Improved Efficiency
The referral-based RSVP links and automated processes reduced manual effort and improved efficiency by 45%.
- Enhanced Attendee Experience
QR code check-in and dedicated relationship managers contributed to a 22% higher NPS score, indicating improved attendee satisfaction.
- Data-Driven Insights
The integration with Snowflake and Salesforce enabled the generation of more comprehensive and actionable reports, providing valuable insights for management.
Conclusion
The partnership between the leading global commercial real estate services firm and Samaaro redefined the standards for luxury real estate events. By leveraging Samaaro’s innovative platform, the client successfully catered to the discerning needs of high-net-worth individuals, saving time and enhancing the speaker experience.
