Overview: Varun Beverages Limited is one of the largest franchisees of PepsiCo in South Asia, with operations spanning India, Sri Lanka, Nepal, and parts of Morocco. The company specializes in manufacturing, marketing, and distributing a wide range of beverages under globally recognized brands such as Pepsi, 7UP, Mirinda, Mountain Dew, Tropicana, and Aquafina. Leveraging its robust distribution network, Varun Beverages ensures its products reach diverse markets. Alongside its operations, the company places significant emphasis on fostering relationships with stakeholders through leadership conferences, channel partner events, and other engagement-driven initiatives.
Industry: Consumer Goods, Channel Partner Events
Solutions Used: Event App, Feedback
Challenges Faced by Varun Beverages Limited
Guest Preferences and Feedback Collection
- Varun Beverages aimed to capture attendee preferences to enhance the overall guest experience. Without a structured system, gathering this data manually was time-consuming and inefficient, often leading to incomplete insights.
Streamlined Communication
- Communicating logistical details, agendas, and updates was a challenge, especially during multi-day events. The lack of a central communication hub resulted in fragmented updates, confusion among attendees, and unnecessary follow-ups.
Overburdened Staff
- Without a unified source of event information, guests frequently reached out to staff for updates and assistance. This created an additional workload for employees, diverting them from other essential tasks.
Personalized Itineraries
- Managing individual travel and stay arrangements was cumbersome, especially for large-scale events. The absence of a centralized solution meant attendees lacked easy access to their personalized schedules, resulting in logistical inefficiencies and frustration.
Samaaro’s Solutions for Varun Beverages Limited
Varun Beverages partnered with Samaaro to address these challenges and streamline their event management processes, particularly for leadership conferences and channel partner events.
Attendee App
Samaaro’s Attendee App provided a single source of truth for all event-related information, empowering both organizers and attendees. The app’s user-friendly features were designed to simplify large-scale events and enhance the guest experience.
1. Pre-Event Survey
- During registration, attendees were required to complete a mandatory survey to capture their preferences.
- This enabled the organizers to gather valuable data to personalize the event experience.
2. Agenda Overview
- Guests could view detailed event agendas, including session times, speakers, polls, Q&A opportunities, and notes.
- A feature to add agenda items to personal calendars ensured attendees stayed informed and engaged.
3. Travel Related Information
To enhance the travel experience, attendees received comprehensive travel-related details through the app, including:
- City Guide: Key attractions, top activities, and recommendations based on the event location.
- Do’s & Don’ts: Important cultural insights, dress codes, and local regulations to ensure a smooth visit.
- Hotel Information: Venue details, nearby restaurants, and transport facilities for easy navigation.
4. Social Feed
- The app’s social feed allowed attendees to post photos, share moments, and interact with other guests.
- Posts were moderated to maintain quality and relevance, fostering a sense of community among attendees.
5. Personalized Itineraries
- Each attendee’s travel and stay details were uploaded into the app’s itinerary management system.
- Information such as flight schedules, hotel check-in and check-out times, and venue details was readily accessible.
6. Profile Management
- The app included safety features such as emergency contact information and detailed venue guidelines.
Streamlined Operations
Using Samaaro’s platform, Varun Beverages streamlined event operations:
- Guest Data Upload: All attendee details were uploaded via a CSV file into the super admin dashboard, ensuring seamless integration.
- Itinerary Management: Organizers could easily update and manage individual guest itineraries, reducing the need for manual intervention.
- Centralized Communication: Notifications and updates were shared in real-time through the app’s communication channels, minimizing confusion.
Results
Enhanced Guest Experience
The Attendee App’s personalized features ensured guests had easy access to critical information, significantly improving their event experience.
Operational Efficiency
Staff workload was reduced as attendees had a centralized source for event details, eliminating the need for repeated queries.
Improved Engagement
The social feed and interactive agenda features increased attendee participation and fostered meaningful connections.
Seamless Event Management
Organizers benefited from streamlined communication, real-time updates, and efficient itinerary management.
Conclusion
By leveraging Samaaro’s Attendee App, Varun Beverages transformed the way they managed their leadership conferences and channel partner events. The app’s comprehensive features addressed key challenges, enabling seamless communication, personalized guest experiences, and efficient event operations. This collaboration highlights how technology can empower organizations to elevate their event strategies while fostering stronger relationships with stakeholders.
If you’re looking to simplify your event management processes, contact Samaaro today or explore our platform through a free trial.
