Samaaro is an all-in-one event technology company that offers a comprehensive suite of event management solutions to help event organisers streamline operations, boost attendee engagement and maximise ROI of their events.
IvyCap Ventures, a renowned venture capital firm, is dedicated to empowering the growth of high-potential startups. By offering crucial early-stage funding and nurturing innovation, IvyCap has established itself as a pivotal player in the entrepreneurial ecosystem. Their focus spans technology, healthcare, and consumer goods, with a commitment to fostering exceptional entrepreneurs. IvyCap actively engages with the startup community through investor summits, startup showcases, and industry-focused workshops, building connections and driving innovation across the landscape.
Industry
BFSI
Solutions Used
Website with custom registrations, Check-In & Badge Printing (mass-badge and pre-printed badges), Attendee App featuring sessions, live streaming, and a social wall for social media engagement
Challenges Faced by IvyCap Ventures
Streamlining Registrations Across Multiple Stakeholders
IvyCap’s events bring together a diverse audience, including investors, startups, portfolio companies, speakers, and VIPs. Managing registrations for such a varied group was a logistical challenge, leading to confusion and delays during the registration process. They needed a solution that could handle different passes while ensuring a seamless experience for all attendees.
Minimizing Wait Times for VIPs and Speakers
VIPs and speakers often faced long wait times due to unstructured check-in processes. Pre-printing badges for high-priority attendees was not feasible with their existing setup, resulting in delays and dissatisfaction among key stakeholders. IvyCap needed an efficient system to streamline the check-in process and eliminate unnecessary wait times for VIPs and speakers.
Driving Social Media Engagement During Events
Creating buzz around their events on social media was another challenge. IvyCap sought a way to foster online engagement while showcasing live updates, attendee interactions, and social posts in real time. This required a platform that could seamlessly integrate with social media tools to maximize visibility and engagement.
Why Samaaro?
IvyCap Ventures partnered with Samaaro due to its ability to provide a comprehensive suite of tailored solutions designed for complex event needs. The platform offered competitive pricing while maintaining flexibility to adapt to IvyCap’s unique requirements, such as handling diverse attendee groups and ensuring seamless check-ins. Samaaro’s robust customer support ensured real-time assistance during every stage of the event, while its strong commitment to data security gave IvyCap the confidence to trust the platform with sensitive attendee information. This combination of affordability, adaptability, and reliability made Samaaro the ideal choice for IvyCap’s high-profile events.
Samaaro’s Solutions for IvyCap Ventures
Custom Registrations and Website Integration
- Samaaro developed a customized registration system integrated with IvyCap’s event website, allowing them to manage multiple pass types for investors, startups, portfolio companies, speakers, and VIPs. This streamlined the registration process, ensuring efficient guest tracking and reducing drop-offs on the registration page.
Pre-Printed Badges and Mobile-Optimized Check-Ins
- To minimize wait times, pre-printed badges were prepared for VIPs and speakers, allowing for instant check-ins. For other attendees, a mobile-optimized check-in dashboard was implemented to function smoothly even in low-internet conditions, enabling quick scans and reducing wait times to less than 15 seconds per person.
Event App with Social Wall Integration
- The event app featured live streaming of sessions, schedules, and an interactive social wall powered by Walls.io. This integration enabled attendees to view live social media posts, share updates, and engage with event content in real time. The app not only enhanced attendee experience but also amplified IvyCap’s social media reach during the event.
Results:
Higher Registrations with Minimal Drop-Offs
The tailored registration form ensured a smooth user experience, leading to a 20% increase in registrations compared to the previous year.
Efficient Check-Ins for a Superior Guest Experience
With mobile-optimized dashboards and pre-printed badges, the check-in process was streamlined, reducing wait times to under 15 seconds per person. This created a frictionless experience for attendees, particularly for VIPs and speakers.
Enhanced Social Media Engagement
The event app’s social wall integration boosted engagement with IvyCap’s social media posts by 30%, creating a vibrant online buzz and extending the event’s impact beyond the venue.
Conclusion:
Samaaro’s customized solutions transformed IvyCap Ventures’ event management, ensuring smooth operations, enhanced guest experiences, and improved social media engagement. By integrating efficient registration and check-in processes with interactive event features, Samaaro empowered IvyCap to create memorable and impactful events, strengthening their connection with the entrepreneurial community.
If you’re ready to elevate your events with tailored solutions, Connect with Samaaro or start a trial today!
