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B2B event management software

The event engine built for enterprise GTM.

Run every event on one platform, with attendance, leads and spend tied back to pipeline.

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Global Partner Summit 2026 in London, Singapore and New York with 3,420 registrants: one connected stack, 100% consent captured under GDPR, CCPA and PDPA, intent signals scored per account, synced to Salesforce, HubSpot and Marketo
Property Finder Deloitte Cisco Hitachi Sodexo Bureau Veritas ISRO NSE

Filling the room is hard. Proving it
drove pipeline is harder.

How a program runs on Samaaro.

Plan

The full calendar in one view, across all geographies or one region at a time.

March 2027 event calendar across Mumbai, Austin, Dubai, London, New York and Bengaluru, filtered to Middle East only

Promote

Gated registration, invites from your own lists, and the channel that filled the room.

What filled the room: 68% from your own list, 22% from partner links and 10% paid, with 4,180 invited from your own list

Engage

QR check-in at the door, with conversation notes and follow-ups captured on the floor.

Alex Morgan checked in by QR, with a note from the floor tagged hot and pilot, and a follow-up to send pricing

On-site

Real-time CRM sync, with a leadership view of event spend and pipeline impact per campaign.

Spend and pipeline by campaign, synced to the CRM: Q1 field roadshow $1.2M, partner summit $980K and CFO dinners $610K

One platform for every event you run.

Every city live in a day

  • Clone the whole tour, with pages, forms and emails
  • Agendas and invites adjust to each city’s local time
  • Leads reach your CRM in real time, city by city
  • Attendance and spend in one view across every stop
APAC field tour cloned from Bengaluru to Singapore, Jakarta, Manila and Sydney, with 1,684 attended, 612 leads in the CRM and $48K spent so far

Marketing and sales, working off the same record.

Marketing

Owns the audience

Build the room, then find out what actually filled it.

  • Segment on every event a person has attended, not just this one
  • Target by pass type, RSVP status or region without exporting a list
  • See which channel, partner or speaker filled the room, by name

Sales

Owns the room

Reps get the brief before the event and the lead before it cools.

  • Scan a card on the floor and the lead lands in your CRM, notes attached
  • No export, no upload, no retyping the list the following week
  • Reps assigned to the events they are actually working

An assistant built into every event.

Connect to the tools you already use.

Speed and efficiency

AI sets the event up, drafts the emails and reads the numbers back, so a program that took a week takes a day.

Omnichannel communication

Email, WhatsApp, SMS and the event app run from one place, so every reminder reaches people where they actually read.

No loss of information

What sales captures on the floor and what marketing knows sit on one record, so pipeline is visible end to end.

Customer story

We were able to clearly compare customers who
attended our events with those who didn't and
see differences in engagement, adoption, and
loyalty. The platform was reliable even with
complex requirements, and the team was extremely
responsive and flexible throughout.

Nancy MatarHead of Marketing, Property Finder

Read the Property Finder case study: 30–40% faster sales follow-ups

Questions we get asked

Running the programme

How it works day to day.

How fast can we go live?

Three to four days. You set up the pages, forms, reminders and check-in once, and every city after that reuses them.

We run twenty-person roundtables, not conferences. Does that work?

Yes. Small, invitation-only events run on the same platform, with private single-use invite links, a guest list other guests cannot see, and dietary, access and travel needs captured upfront.

What happens at someone else’s trade show?

Your team scans badges at the stand, offline if the venue wifi drops, tags and notes each lead, and the leads reach your CRM the same day. Sponsorship cost is measured against the leads you captured.

Can we track spend and travel across a multi-city roadshow?

Yes. Spend and travel sit on the same record as each stop, so attendance, leads and spend show in one view across the whole tour.

Data, security and control

What your RevOps and IT teams will ask.

How does event data reach our CRM?

Through a two-way sync on standard APIs. You map your fields once, then registrations, attendance and captured leads write back on their own. No exports, no uploads.

Regional teams own their own events. Can they still run them?

Yes. Each region runs its own events on the same platform, in its own time zone, and leadership sees one view of spend and pipeline across all of them.

What does the AI assistant actually do?

It sets events up, reads your numbers back to you, summarizes feedback and drafts your emails. It cannot send or publish anything without your approval.

Who can see what across our teams?

You set access per role, region and event. A regional team can be limited to its own events, and every change is logged with a time and a name.

Bring your next event to the demo.

Give us thirty minutes and one event from your calendar. We’ll set up the registration, lead capture and reporting in front of you.

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Built for teams running events as a
pipeline channel
  • Marketing teams running multi-city field programs
  • Companies exhibiting at someone else’s trade show
  • Teams running invitation-only executive roundtables
  • Organizations with a user conference of their own
  • Programs measured on pipeline, not attendance