In the fast-paced world of event management, the importance of technology has become indispensable. Event Management Software (EMS) platforms have emerged as game-changing innovations, providing event organisers with a multiplicity of benefits.   

Revenue-wise, the global Event Management Software Market was valued at approximately $7 billion in 2021 and is projected to surpass $14.1 billion by the end of 2026, expanding at a CAGR of 14.9%. Software platforms for event administration have revolutionised the planning, execution, and experience of events.  

They have surpassed conventional methods by providing an assortment of advantages that expedite the entire event lifecycle. These platforms are more than mere tools; they are strategic assets that enable event organisers to produce memorable and productive events. 

Samaaro stands out among the many available EMS platforms as a comprehensive solution that meets a variety of event requirements. In this article, we will examine the nine essential features that make Samaaro an indispensable tool for event organizers. 

Before we delve into these features, let’s discuss some essential considerations for selecting an event management software platform. 

Things to Keep in Mind Before Choosing an Event Management Software Platform

Choosing the appropriate EMS platform is a crucial decision that can have a substantial effect on the success of your event. Here are some important factors to consider: 

Scalability: Ensure that the platform can scale to accommodate the size and complexity of your event. 

User-friendliness: The software should be user-friendly for both event organisers and attendees. 

Customization: Look for a platform that allows you to tailor the event experience to your specific requirements. 

Data Security: Data security should be a top priority to safeguard sensitive information. 

Integration: Ensure that the platform can integrate seamlessly with other tools, such as CRM software or marketing tools, that you may be using. 

Now, let’s explore the nine essential features that Samaaro provides: 

1. Ticketing - Group Discounts & Offers

This ticketing feature enables event organisers to design enticing offers, such as group discounts and special promotions. This feature not only attracts a larger audience, but also boosts ticket sales. Event organisers can create a variety of promotions, discount codes, and tiered pricing structures to accommodate the preferences and budgets of their attendees. The ultimate result is a flexible ticketing system that both encourages more people to come and gives them the most for their money. 

2. Ticketing - Listing Tickets in Multi-Currency

As the world becomes more interconnected, it is no longer exceptional for events to draw guests from all over the globe. Samaaro streamlines this procedure by letting event planners list tickets in many currencies at once. It’s great to know that attendees from all over the world won’t have to worry about currency conversion when buying tickets. It improves usability, making purchasing tickets easier for a wider range of people. 

3. Door Management with Custom Access

The ability to tailor access control is critical for managing a wide range of event attendees. You can set up different levels of access for different types of tickets via Samaaro. For example – the auditorium is accessible to those with silver passes, while the exhibition hall is open only to those with gold passes. Having this kind of oversight improves both the security and ease of the event for everyone involved. 

4. Check-In - Check-In & On-Spot Registrations via POS Machines

Samaaro’s revolutionary new POS machine will change the way people sign up for events. This flexible tool facilitates quick and simple on-the-spot check-ins via email and QR codes. Not just that, but if anyone has missed signing up for the event, it also allows to quickly register them on spot. It lessens the inconvenience of having to wait in queue, does away with human labour, and improves the event for everyone involved. By streamlining the registration process, this technology can help your events succeed. 

5. Speaker Management

Samaaro’s speaker management tools simplify the often-complicated process of coordinating and collaborating with event speakers. This feature ensures that the sessions of your event operate efficiently, are well-organized, and provide value to the attendees. Samaaro enables event organisers to create compelling and memorable speaker sessions that contribute to the success of their events by providing efficient tools for scheduling, communication, and feedback. 

6. Pre-Event Meeting Planner

This is Samaaro’s most interactive and engaging feature. The pre-event meeting planner analyses attendee profiles and preferences using advanced AI algorithms. By accumulating and analysing information from registration forms and previous event interactions, the system can identify participants’ shared interests, goals, and objectives. It leverages advanced technology to connect attendees with the right people, generating engagement, enhancing attendee satisfaction, and offering a competitive edge to your event. This feature contributes to the success and expansion of your events, making them more valuable and memorable for all attendees. 

7. Travel & Stay Management

Samaaro provides comprehensive tools for arranging transportation and lodging efficiently. Flights, trains, and ground transportation can be efficiently managed by event organisers, ensuring seamless departures and arrivals. It also permits the assignment of dedicated points of contact, thereby facilitating communication between event participants and staff. In addition, this feature enables precise monitoring of stay details, such as hotel reservations and check-in/check-out data. Overall, it simplifies logistics, thereby enhancing the experience of attendees and assuring a hassle-free event for all parties involved. 

8. Event Marketing (WhatsApp & SMS)

Samaaro provides integrated WhatsApp and SMS Marketing in addition to email marketing, whereas many EMS platforms only offer email marketing. This ensures that you reach participants via their preferred communication channels, thereby expanding the reach and impact of your event. This multi-channel strategy complements traditional email marketing and enables you to connect with a larger audience, ensuring that your event reaches its maximum potential. 

9. Multi-tier Sponsorship Management

Sponsorship management is the effective administration of the recipient relationships and contributions in the context of event or project planning. The Sponsorship Package Management tools provided by samaaro enable event organisers to design and customise sponsorship packages, as well as customise benefits and establish pricing structures. Integrated features, such as email templates and reminders, make it easier to communicate effectively with sponsors. The Tracking and Analytics functions of the software provide valuable insights into sponsorship progress and attendee participation. 

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