Samaaro is an all-in-one event technology company that offers a comprehensive suite of event management solutions to help event organisers streamline operations, boost attendee engagement and maximise ROI of their events.
Overview: Modon Properties, a prominent real estate developer in Abu Dhabi, is dedicated to shaping the future of urban living. By delivering innovative and sustainable developments, Modon Properties transforms landscapes into thriving communities. Their portfolio encompasses a diverse range of projects, including residential, commercial, and mixed-use developments. Modon Properties also organizes events related to their projects, such as property launches, community events, and investor relations events.
Industry: Real Estate
Solutions Used: RSVPs, Event Communications, QR-based Check-ins, Queue Manager, Sales Agent Dashboard, Event-Based Reporting, Sales and Performance Analytics
Challenges Faced by Modon Properties
RSVP Management
Modon Properties faced difficulties managing RSVPs effectively. The absence of an automated system meant that managing responses and tracking attendance was time-consuming and prone to errors. As a result, they struggled to accurately predict the number of attendees, leading to challenges in planning and resource allocation. With no clear way to manage and track RSVPs, the event experience was hindered by last-minute changes and confusion.
Guest Communication: Confirmations & Reminders
Another challenge was ensuring timely and consistent communication with guests. Without a streamlined system to send confirmations and reminders, guests often overlooked or missed important event details. This lack of communication caused uncertainty about who would attend, which impacted event planning and overall guest engagement. Effective communication was essential for keeping attendees informed and engaged, but Modon Properties faced difficulties in maintaining clear and consistent contact leading up to the event.
Handling Queue Chaos and Simplifying the Sales Process
Prior events at Modon Properties suffered from an unorganized queue management system, resulting in chaotic scenes and unsatisfactory guest experiences. Customers were forced to wait in line, negatively impacting their perception of the event. Without a structured framework, the event risked overwhelming attendees, potentially driving away valuable prospects. Additionally, the lack of an efficient system to kickstart the sales process as soon as clients arrived led to further delays, causing frustration and missed opportunities. This lack of structure ultimately impacted conversion rates and contributed to client alienation.
Improving the Coordination of Sales Agents
Modon wanted to ensure a smooth sales process by assigning agents with access to client histories for a personalized experience. Missed opportunities resulted from misunderstanding about which agent should handle each client, particularly high-net-worth individuals, due to the lack of an effective system to track agents and their contacts with clients.
Constructing a System of Centralized Sales Agents
To oversee and communicate with their sales representatives, Modon looked for a centralized system. Without it, customer interactions were less successful and agents were ill-coordinated. A disorganized system ran the danger of ineffective sales procedures and decreased interaction with possible customers.
Finding a solution that would enhance operations, guest experience, and sales efficiency was vital because these issues had an impact on client happiness and sales performance.
Samaaro’s Solutions for Modon Properties
To streamline Modon Properties’ event management and sales process, Samaaro implemented an integrated suite of solutions that covered the entire guest journey, ensuring smooth operations, efficient communication, and enhanced guest experiences.
Centralized Dashboard
The process began with the Centralized Dashboard, which served as the central hub for managing multiple events, tracking agent assignments, and monitoring guest participation. This allowed Modon Properties to have a clear overview of all event activities in real-time, making it easier to make adjustments as needed and ensure the smooth flow of events. The dashboard also housed the Master Sales Agent Library, giving visibility into all sales agents across events, allowing for seamless management and coordination of interactions.
Custom RSVPs and Forms
To ensure that only the right people attended each event, Modon used Custom RSVP Forms for invitation-only events. This allowed them to capture detailed information from brokers, clients, and guests, ensuring efficient guest tracking and registration. The customizable forms helped manage the guest list effectively, ensuring the right people were invited and their data was captured for future engagement.
Automated Communication
To keep all guests informed, Samaaro’s Automated Communication system sent essential messages such as confirmation emails, event reminders, and follow-up communications at key touchpoints in the guest journey. These automated messages, triggered at various stages such as registration, event reminders, and post-event follow-ups, ensured that no communication was missed and that guests felt well-informed and engaged.
Queue Management System (QMS) and Check-Ins
Samaaro’s Queue Management System automated the check-in process, notifying sales agents as soon as new clients arrived. Clients were then promptly assigned to agents based on priority, ensuring that high-value clients received immediate attention. This eliminated the chaos that occurred in previous events, creating a smooth and organized guest experience. The system also allowed the admin to manually prioritize clients for immediate attention when needed, ensuring flexibility and control over the event flow.
Sales Agent Dashboard and Automated Client Assignment
Once checked in, guests were seamlessly paired with sales agents via the Sales Agent Dashboard. This dashboard provided agents with real-time access to client profiles, meeting notes, and their availability status, ensuring that every interaction was personalized. The system also automatically assigned the appropriate sales agent to each client, prioritizing high-net-worth individuals (HNIs) for immediate attention. Agents could also manually override assignments for VIP clients to ensure top-tier service.
Guest Journey Tracking
With Guest Journey Tracking, Modon Properties had the ability to monitor and manage the complete experience of each client from arrival to post-event follow-ups. This ensured that each guest received consistent, personalized attention at every touchpoint, enhancing their overall experience and improving the chances of converting prospects into clients.
Event-Based Reporting and Analytics
After the event, Modon Properties leveraged Event-Based Reporting and Sales and Performance Analytics to evaluate the event’s success. Detailed reports provided insights into attendee engagement, sales agent performance, and client interactions, allowing Modon to refine their strategies for future events. The data-driven insights helped improve event planning and maximize ROI by identifying high-performing sales agents and optimizing client engagement.
This seamless, integrated approach to event management and sales allowed Modon Properties to improve both guest experience and operational efficiency, resulting in higher conversion rates and stronger relationships with their clients.
Results
Personalized RSVPs & Boost in Attendance
Custom RSVP forms allowed Modon Properties to manage guest lists efficiently, resulting in increased attendance and better-targeted events.
Streamlined Check-Ins & Effective Guest Handling through QMS
The Queue Management System streamlined the check-in process, reducing wait times and ensuring a smooth, organized guest experience.
Efficient Allocation of Sales Agents
The Sales Agent Dashboard ensured all agents were fully engaged, with the right agent assigned to each client, optimizing productivity and client interaction.
Conclusion
Modon Properties’ difficulties in overseeing major events were effectively resolved by Samaaro’s customized solutions. Samaaro assisted Modon in producing more effective and captivating events by maximizing sales agent coordination, enhancing guest experiences, and streamlining the sales process. A smooth and customized experience for customers and agents was guaranteed by the fluid integration of event management, communication, and sales tools; this eventually resulted in improved client satisfaction and more sales conversions.
If you’re looking to achieve similar results for your property events, reach out to us at Samaaro, or get started by trying our platform with a trial today!
