Attendance funnel
Registered is not attended
Follow every guest through five stages.
- Pending, responded, confirmed, checked in
- Confirmed participants is the capacity measure
- Checked in against no-show, live
- New against repeat attendees, flagged
Reports & Analytics
Know what your events returned.
Samaaro measures the whole event program, not one event at a time, and every number opens back into the registration that produced it.
30 minutes. See how marketing teams report on events the way they report on every other channel.
The Platform
One report for the whole program.
Five views, one dataset. Every total opens.
Program view
Six events, one verdict
Pick a date range. See the whole program.
- Any date range, every event in one view
- Year on year comparison, built in
- Charts for registrations, attendance, channel mix
- One leadership snapshot, outcomes and sales
Attribution
Every registration keeps its receipt
Source and campaign, read per pass.
- Invite, direct, or Salesforce, held per pass
- UTM and affiliate links on every pass
- Channel mix, so you see which route filled it
- Custom fields reportable beside the source
Leads and sales
What the room turned into
Leads by event and rep, outcomes attached.
- Leads by event and by sales rep
- Meeting outcomes in structured fields
- Prospect arrivals visible to reps, live
- Card scans land in the same record
Ask the agent
Ask for the report. Then ask why.
Ask for the numbers, then ask why.
- Pull any report by asking for it
- Ask why a number moved, not just what
- Spend against budget in the same answer
- Trace a missing number to its sync state
The Difference
Why the number holds up.
It comes down to one question: where did that come from.
Unified
It is counted once
Invites, registrations, RSVPs, check-ins, and no-shows roll into one profile that carries across every event.
Attributed
It keeps its source
Acquisition source and campaign are held per pass registration, so attribution survives the export.
Reconciled
It agrees with your CRM
Sync health monitoring shows what landed and what failed, so a gap surfaces as a flag instead of a missing row.
Traceable
It opens when questioned
Drill from the program total down to the individual attendee record without leaving the report.
The Platform Effect
One sign-up. Six systems.
The moment someone registers, the full workflow kicks in. No manual steps. No dropped leads.
100%
of registrants flow into your CRM automatically
3x
more pipeline visibility compared to manual tracking
0
manual exports or data entry required
One Number, Five Layers
Where the number comes from.
Five layers, from the headline figure down to the person who walked in.
1,284
Confirmed participants
Q3 2026 program · 6 events
01
Which events it came from
In-person and webinars
EVENTS
6
02
How many actually turned up
2,140 registered
1,690 responded
902 checked in
CHECK-IN
70%
03
How each person signed up
Invite 46%
Direct 31%
Salesforce 23%
TOP SOURCE
Invite
04
What it cost
78% of budget used
PER ATTENDEE
$2,140
05
One of the 1,284 people
Priya Sharma, VP Marketing
Invite · q3-exec
• Synced to Salesforce
THE RECORD
1 of 1,284
Samaaro's analytics dashboard tracks engagement patterns, lead scores, and session performance.
Enterprise Ready
Security your admin actually controls
- ISO 27001 certified, GDPR compliant
- SSO and role-based access, set by your admin
- Full audit log of every permission change
- Secure payment handling, no card data stored
FAQ
Answers, before you ask
Can I see one view across a whole program, not one event at a time?
Yes. Pick any date range and Samaaro returns a cross–event overview: events run, check–in rates, and email open rates against the same period a year earlier, with charts for registrations, attendance rate, and channel mix.
How is a no–show defined?
Anyone confirmed who never checked in. Confirmed participants is the single capacity measure across the platform, so the funnel reads the same way for marketing, ops, and the venue.
Do webinars report the same way as in–person events?
Yes. Attendance from Zoom, Teams, and WebEx syncs into the same funnel and the same program view, so there is nothing to reconcile between formats.
Can I report on my own registration questions?
Yes. Every custom field, including conditional questions, is reportable alongside attendance and source data.
Where does attribution come from?
Each pass registration carries its own acquisition source, invite, direct registration, or Salesforce, plus the tracking source, medium, and campaign. Attribution is read per pass, so one person who arrives through two routes is not averaged into one.
Does Samaaro report pipeline and revenue?
Samaaro reports the event side in full: attendance quality, engagement, leads captured, sales activity, and event spend. Pipeline and revenue values live in your CRM, and event data syncs onto the same records so the two connect without a manual join.
Which CRMs do you sync with?
Salesforce, HubSpot, Microsoft Dynamics 365, and Zoho, in real time, with standard field mapping.
Can I get the raw data out?
Yes. Lead lists and attendee data export to CSV or Excel for follow-up and CRM cleanup, and sync health monitoring shows what reached the CRM and what failed.
Who on my team can see what?
Role-based access controls it. Sales reps see only the events and attendees assigned to them, admins see what their role allows, and every admin action is written to an audit log.
Is reporting limited by seats?
No. Admin and sales seats are unlimited, so reporting is not rationed by licence count.
For marketing teams
See it live
A 30-minute walkthrough of the program view, using your own event calendar.
Book a Demo