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Feedback Manager

Ask the people who showed up.

Requests go out on check-in, not to the whole guest list. AI turns the answers into themes you can act on.

30 minutes. See how a room of 400 gets read without a spreadsheet.

Feedback Manager Dashboard interface showing response themes and AI summaries
The platform

From question to decision.

Feedback stops being a chore you do after the event and becomes the data that plans the next one.

Build

Different forms for different sessions

One generic survey tells you nothing.

  • One form per session, speaker, or segment
  • Custom fields, not a fixed template
  • Branded to the event, not a third-party survey page
  • AI drafts it. Publishing waits for your confirmation
Different forms for different sessions interface
Distribute

Requests that fire on check-in

Triggered off check-in, not the guest list.

  • Automated sends by email, SMS, or WhatsApp post-session
  • No-shows are never asked to rate a room they missed
  • Target one pass type, one hall, one speaker's audience
  • Merge-tag links drop the form into any message
Journey trigger interface
Collect on-site

A form at the exit, and one in their pocket

Answers while the session is still fresh.

  • QR codes at the venue, scanned straight into the form
  • Published to the attendee app, no link to hunt for
  • Multi-lingual forms lift global response rates 35%
  • One form across every channel, one dataset
Collection channels interface
Interpret

See what people actually said

AI reads every answer and sorts it into themes.

  • A live rating for every session
  • Written answers grouped into themes, and counted
  • Spot a problem on day one, fix it for day two
  • Ask the AI agent why a rating dropped
Feedback insights analytics interface
Sync

Feedback where your team already works

Nobody exports a CSV.

  • Syncs to Google Sheets, Salesforce, and Power BI
  • Cuts manual exports by 70%
  • A response sits with that person's registration and check-in
  • Read feedback at program level, not one event at a time
Data sync and integrations interface
The difference

The moment a response lands

Four things happen before you read

• Captured

It arrives as structured data

Ratings, choices, and open text captured as fields, not a folder of email replies to sort by hand.

Captured – It arrives as structured data
• Attached

It stays with the attendee

The response sits on the same profile as that person's registration, pass type, and check-in record.

Attached – It stays with the attendee
• Summarized

It gets read for you

AI groups open text into named themes with counts, so four hundred answers become five decisions.

Summarized – It gets read for you
• Reported

It rolls into program reporting

Feedback Insights sits with attendance and engagement, so the next event is planned on evidence rather than instinct.

Reported – It rolls into program reporting
Scroll to see what happens next ⌄
The Platform Effect

One response. Six systems updated.

The moment someone submits, the record updates everywhere. No exports. No stale reporting.

22%
more feedback submissions collected via app, links, or QR codes
70%
faster feedback analysis, with AI summaries replacing manual sorting
100%
form accuracy, with tailored questions per session and speaker
1
Audience
2
Registration
3
Engagement
4
Lead Capture
5
CRM Sync
6
Pipeline Reporting
Post-event analysis

The debrief writes itself

Four hundred written answers are not a report. Samaaro reads them and hands you the three worth acting on.

36 raw responses
Suggested actions ✦ AI
Move day-two panels out of Hall B
Cut roundtables to 30 minutes
Re-book the keynote speaker
AI summary
✦ 412 responses
Hall B acoustics
Flagged · day one
34
Session length
Mixed · recurring
22
Speaker depth
Positive · strongest signal
61
Grouped from open-text and rated responses. Verbatims stay intact.
“Loved the roundtable. Could not hear a word at the back.”
Verbatim, kept
“Speaker knew the domain. Forty minutes was not enough.”
Verbatim, kept
Themes named automatically · Counts per theme · Verbatims kept intact · Available mid-event, not weeks later
Enterprise-ready

Security your admin actually controls

  • ISO 27001 certified, GDPR compliant
  • SSO and role-based access, set by your admin
  • Full audit log of every permission change
  • Opt-in and opt-out preferences enforced automatically, on every send
Security and access settings product screenshot
Quote mark
The platform makes it easy to track attendance, engage participants, and analyze event performance.
Sudhanshu A. Sudhanshu A., Manager MIS & Operations · reviewed on G2
FAQ

Answers, before you ask

Can I create different feedback forms for different sessions or speakers?

Yes. Build as many forms as the event needs, each scoped to a session, a speaker, or an audience segment, with its own set of questions.

Can I customize the questions and the branding?

Yes. Custom field types cover the questions you actually want to ask, and the form carries your event branding rather than a generic survey layout.

Can we collect feedback in more than one language?

Yes. Forms support multiple languages, which is what lifts response rates 35% for global audiences.

How do attendees receive the form?

Automated email, SMS, or WhatsApp after the session, a QR code at the venue, the attendee app, or a merge-tag link inside any automated message.

Can we send only to people who attended?

Yes. Requests trigger off check-in rather than the registration list, so no-shows are not asked to rate sessions they never sat in.

Can I track feedback in real time?

Yes. Responses appear on the dashboard as they arrive, so a problem on day one is visible before day two starts.

What do the AI summaries do?

They group open-text and rated responses into named themes with counts, and suggest what to act on. That is where the 70% reduction in analysis time comes from.

Does it connect to our reporting stack?

Yes. Responses sync to Google Sheets, Salesforce, and Power BI, which cuts manual exports by 70%.

Is it enterprise-ready?

Yes. Samaaro is ISO 27001 certified and GDPR compliant, with SSO, role-based access, and audit controls for multi-team and multi-region programs.

For marketing teams

See it live

A 30-minute walkthrough of your own registration flow, no slide deck.

Book a Demo
For procurement

Get the details

Pricing, security documentation, and contract terms.

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