See ROI in under two months
<2 months
G2 reviewers report ROI from Samaaro in under two months. Whova’s own reviewers report about fifteen (G2 Pricing Insights).
Whova alternative for marketing teams
Samaaro vs Whova
An app in the stores under your own name, reused at every event.
Spend and pipeline across the whole calendar, not one event at a time.
Two-way CRM sync on a standard plan, with nothing to export.
Why choose Samaaro?
Get events live faster
85%
Faster event setup, with templates, audiences and workflows reused from one event to the next (Samaaro customer data).
Run leaner event programmes
12%
Lower operating cost when registration, messaging, check-in and reporting run on one platform instead of several tools (Samaaro customer data).
Samaaro vs Whova at a glance
Feature
Whova
White-labeled event app
One shared app by design, branding limited to logo, colours and splash screen
Event budget planner
No budget module, and no reporting across the calendar
Track an attendee’s journey across events
Attendee profiles follow the attendee, not the organiser
Two-way CRM sync on a standard plan
Zapier, plus a one-way HubSpot registration link added May 2026
Multi-channel communication
Email and in-app only
Built in- Partial, or needs custom setup
Not available
How we built this comparison: Based on Whova’s product, pricing, security and help centre pages, their blog on white-label event apps, release notes through August 2026, and G2 and Capterra verified reviews, as of September 2026. Book a 30-minute demo to see the difference firsthand.
What makes Samaaro different?
The app carries your name, not ours
Your listing in the App Store and Play Store, your icon and your publisher name, so attendees download you rather than a platform.
- Your app name, icon and store listing
- The event website on your own domain
- The same app at every event you run
Spend and pipeline sit on the same screen
Enter what an event cost, and see it next to the pipeline and revenue it created, for one event or the whole calendar.
- Planned against actual spend, per event
- Pipeline influenced and revenue attributed beside it
- The whole calendar filtered by quarter, region or event type
Track an Attendee’s Journey Across Events
Keep each attendee’s event history in one place. RSVPs, attendance, sessions, and booth visits stay connected, so you know how they’ve engaged with you over time.
- See every RSVP, session, and booth visit in one timeline
- Create segments based on past event activity
- Build new audiences from past attendees and CRM contacts
Teams that run their events on Samaaro
“Samaaro has truly streamlined and simplified our communication with channel partners, making collaboration more efficient and flawless than ever before, helping us build stronger relationships.”
Samaaro vs Whova: FAQs
For marketing-led event programmes, yes. Teams at ICICI Lombard, PepsiCo, Informa Markets, Dr. Reddy’s and Bureau Veritas run their programmes on Samaaro. Whova is built app-first, around one excellent shared attendee app. Samaaro is built for the marketing team that hosts the event and owns the pipeline behind it.
Several things, and we will say so on the call. Attendees genuinely like their app, it holds 4.9 on Google Play from over 31,000 ratings, and a good share of any audience already has it installed. Their networking and community board are the best-liked part of the category. They have been building since 2013, they have won the Event Technology Awards nine years running, and for an academic or scientific conference with abstracts and a call for speakers, they built the product for exactly that. They can also have a basic app live in a day, where we take about a month.
Yes. Your listing in the App Store and Play Store, your icon, your publisher name, and the event site on your own domain. Whova takes the opposite approach deliberately. Your logo, colours and splash screen sit inside the shared Whova app, and their own blog explains why they will not white label it, so treat that as settled rather than something that changes during your evaluation.
Yes, once, and that is the honest cost of moving. The other half of it is that they download an app carrying your name, and it is the same app at every event you run afterwards. With a shared app they re-enter someone else’s product each time and it never becomes yours.
Yes. Samaaro has a budget planner, so planned spend against actual sits beside pipeline influenced and revenue attributed, for one event or the whole calendar, filtered by quarter, region, job title or event type. Whova reports engagement well inside a single event, but there is no budget module, so there is nowhere to enter the cost in the first place.
Yes. Native two-way sync with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, Marketo and Oracle Eloqua on a standard plan, with CRM sync health monitoring built in. Whova publishes no API reference and no webhooks, so connections are built one at a time. Their HubSpot link arrived in May 2026 and pushes registration data one way, and Salesforce runs through Zapier. Worth asking any vendor for their API documentation and webhooks, and which fields come back the other way.
Yes. Invites, confirmations, passes, reminders and follow-ups go out on WhatsApp and email from one workflow, through the official WhatsApp Business API, with delivery and read tracking on every message. Whova is email and in-app only.
Both hold SOC 2 Type 2, so nobody should pick between us on certificates. Samaaro is also ISO 27001 and ISO 27001:2022 certified, and compliant with GDPR, CCPA/CPRA and PCI DSS, with SSO and role-based access, all published at trust.samaaro.com. The one question worth putting to Whova in writing is company sign-on, since nothing in their published documentation covers SSO, SAML or SCIM.
Yes, and migration is included. A named onboarding manager moves past attendee lists, event history, templates and CRM connections across, and most teams are live in about a month. You do not have to move everything at once: run your next event on Samaaro, see how it goes, then move the rest of the year across. Whatever you decide, export your past attendee lists while your Whova account is still open.