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Samaaro

vFairs alternative for marketing teams

Samaaro vs vFairs

Built for event marketing teams that own the pipeline.

  • Quick to set up, with no steep learning curve.
  • Your rep is alerted the moment their account checks in.
  • Campaigns, reminders and lead capture, built in.
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Why choose Samaaro?

See ROI in under two months

<2 months

G2 reviewers report ROI from Samaaro in under two months, and rate vFairs slower to get there (G2).

Get events live faster

85%

Faster event setup, with templates, audiences and workflows reused from one event to the next (Samaaro customer data).

Run leaner event programes

12%

Lower operating cost when registration, messaging, check-in and reporting run on one platform instead of several tools (Samaaro customer data).

Samaaro vs vFairs at a glance

Samaaro
vFairs
Rep alerted when their account checks in
Built in
Partial: webhook or custom build
Prospects mapped to their rep before the event
Built in
Partial: via seating plans
Invites, passes and reminders on WhatsApp
Built in
Not available
Microsoft Dynamics 365 connector
Built in
Partial: Zapier, API or custom build
One contact profile across every event
Built in
Partial: each event runs separately

How we built this comparison: Based on vFairs product pages, their 2026 product updates, and G2 and Capterra verified reviews, as of September 2026. Book a 30-minute demo to see the difference firsthand.

What makes Samaaro different?

Your rep knows the moment their account walks in

Prospects are mapped to reps before the event, and the owner gets an alert with deal context the second they check in.

  • Prospects mapped to their rep before doors open
  • Arrival alert with open deal value and last touch
  • Meeting outcome logged to the CRM deal on the spot
Prospects mapped to reps, an arrival alert with deal context, and the outcome saved to the CRM deal

One profile per person, across every event

RSVPs, attendance, sessions and meeting outcomes build on the contact, so the next invite list starts warm.

  • Every RSVP, session and meeting on one timeline
  • Segments that span every past event
  • Audiences built from CRM contacts and past guests
A contact timeline across events with a segment of 1,284 warm contacts

The guest journey runs on WhatsApp

Invites, confirmations, passes, reminders and follow-ups go out on WhatsApp and email from one workflow.

  • Invites, passes and reminders on WhatsApp and email
  • Automated reminders and follow-ups
  • Delivery and read tracking on every message
A CXO dinner invite workflow next to a WhatsApp conversation on a phone

Teams that run their events on Samaaro

Informa Markets Modon ICICI Lombard
5 out of 5 stars
“Since we are running a 365-day platform, I can confidently say Samaaro's platform is robust, reliable, and designed to handle continuous engagement without any disruptions.”
Julian ThomasSenior Project Director, Informa Markets

How verified reviewers rate Samaaro

Side-by-side scores from G2 and Capterra.

4.9Avg. Samaaro rating

Samaaro versus vFairs ratings: G2 overall 4.9 vs 4.7, Capterra overall 4.9 vs 4.8, ease of use 4.9 vs 4.7, features 4.7 vs 4.6, value for money 4.7 vs 4.7 (tie)

Samaaro vs vFairs: FAQs

For marketing-led event programmes, yes. Teams at ICICI Lombard, PepsiCo, Informa Markets, Dr. Reddy's and Bureau Veritas run their programmes on Samaaro. vFairs is built to run events for organisers, exhibitors and attendees across every format. Samaaro is built for the marketing team that hosts the event and owns the pipeline.