See ROI in under two months
<2 months
G2 reviewers report ROI from Samaaro in under two months. Bizzabo's own G2 report puts payback within two years.
Bizzabo alternative for marketing teams
Samaaro vs Bizzabo
Built for the whole event programme, not one flagship event.
Audience segments carry from one event to the next.
Event spend tracked next to the pipeline it created.
One profile per person, across every event.
Why choose Samaaro?
Get events live faster
85%
Faster event setup, with templates, audiences and workflows reused from one event to the next (Samaaro customer data).
Run leaner event programmes
12%
Lower operating cost when registration, messaging, check-in and reporting run on one platform instead of several tools (Samaaro customer data).
Samaaro vs Bizzabo at a glance
Feature
Bizzabo
Audience segments reused across events
Lists rebuilt for each event
Cross-event reporting inside the platform
Per-event dashboards, combined by export
Event spend recorded beside the pipeline it created
Exported to a spreadsheet
One profile per person, across every event
History lands in your CRM
Next event setup carries over
Starts fresh
Built in- Partial, or needs custom setup
Not available
How we built this comparison: Based on Bizzabo's product, security and pricing pages, G2 and Capterra verified reviews, and Gartner Magic Quadrant coverage from March 2026, as of September 2026. Book a 30-minute demo to see the difference firsthand.
What makes Samaaro different?
Audience segments that carry between events
Segment by participation, ticket type, RSVP status or geography, then reuse that segment on the next event instead of rebuilding it.
- Segments built once and reused all year
- Campaigns on email and WhatsApp from one workflow
- Delivery and read tracking on every message
Spend and pipeline sit on the same screen
Enter what an event cost, and see it next to the pipeline and revenue it created, for one event or the whole calendar.
- Planned against actual spend, per event
- Pipeline influenced and revenue attributed beside it
- The whole calendar filtered by quarter, region or event type
One profile per person, across every event
RSVPs, attendance, sessions and meeting outcomes build on the contact, so the next invite list starts warm.
- Every RSVP, session and meeting on one timeline
- Segments that span every past event
- Audiences built from CRM contacts and past guests
Teams that run their events on Samaaro
“Samaaro has truly streamlined and simplified our communication with channel partners, making collaboration more efficient and flawless than ever before, helping us build stronger relationships.”
Samaaro vs Bizzabo: FAQs
For marketing-led event programmes, yes. Teams at ICICI Lombard, PepsiCo, Property Finder, Omniyat and KIA run their programmes on Samaaro. Bizzabo is built to make one flagship event excellent, and it does that very well. Samaaro is built for the twelve months around it, where the question is what the whole calendar returned.
Several things, and we will say so on the call. They have a built-in broadcasting studio for streaming, hotel room blocks and attendee housing through their Resiada partnership, and the Klik wearable badge, which is genuinely excellent for on-site networking. They also hold SOC 2 Type 2 and we do not. Gartner named them a Visionary in March 2026. If one flagship conference is the whole decision and the on-site experience is the deciding factor, they are built for exactly that.
Yes. Segment by event participation, ticket type, RSVP status or geography, and reuse that saved segment on the next event rather than rebuilding it. In Bizzabo, lists are built per event. Worth asking any vendor to show you one saved segment used on two different events.
Yes. Samaaro has a budget planner, so planned spend against actual sits beside pipeline influenced and revenue attributed, for one event or the whole calendar, filtered by quarter, region, market or seniority. Bizzabo reports strongly per event, but combining a calendar means exporting each event and joining the results in a spreadsheet.
Bizzabo holds SOC 2 Type 2 and Samaaro does not. Samaaro is ISO 27001:2022 certified, compliant with GDPR, CCPA/CPRA and PCI DSS, with SSO and role-based access, all published at trust.samaaro.com. Put both lists in front of your security team and let them decide which bar matters for your data.
Yes, in one all-inclusive annual plan, along with unlimited events, registrations, admin seats and emails, and no charge per scanning device. On Bizzabo, Salesforce and HubSpot sync, open API and webhooks, single sign-on and the speaker portal sit on the enterprise edition as paid add-ons. Worth asking what the all-in number looks like once the integrations you need are included.
Yes. Native two-way sync with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, Marketo and Oracle Eloqua, with CRM sync health monitoring built in. Our solutions team will confirm the exact field and direction scope for your instance on the call.
Yes. Invites, confirmations, passes, reminders and follow-ups go out on WhatsApp and email from one workflow, under each event’s own sender identity, with delivery and read tracking on every message.
Yes, and migration is included. A named onboarding manager moves contacts, event history, templates and CRM connections across, and most teams are live in about a month, which is what Bizzabo reviewers report for their platform too. We would not ask you to move mid-flight: keep Bizzabo running and put one upcoming event on Samaaro in parallel. If your flagship is inside the next six weeks, start after it.