Samaaro is an all-in-one event technology company that offers a comprehensive suite of event management solutions to help event organisers streamline operations, boost attendee engagement and maximise ROI of their events.
Closed-door events offer valuable leads but converting them can be difficult. Attendees at closed-door events might be in the early stages of their buying journey. They’re there to learn, explore options, and network, not necessarily to make an immediate purchase decision. Since the goal isn’t immediate sales, your focus will be on creating a positive and informative experience. This means offering valuable content and opportunities to interact with the other guests.
The process of turning leads into sales opportunities begins with capturing data and extends well beyond the event with analytics and targeted follow-up. This blog talks about how Samaaro’s event management tools can help convert your leads and close lucrative business deals.
From Invitation to Follow-Up: Samaaro’s Event Management Tools for Nurturing Leads
Samaaro streamlines the entire lead lifecycle, from initial invitations to nurturing post-event connections. Our corporate event management software can transform your closed-door event into a lead nurturing powerhouse. Read on to know how:
1. Lead Capture & Qualification:
Samaaro’s platform lets you go beyond collecting basic contact information by capturing valuable insights. These insights help truly identify the gold among the leads and pinpoint the attendees most likely to convert into loyal customers.
- Customizable Forms:
By designing custom RSVP forms, you can capture valuable details like the invitees’ dietary needs, the sessions they will be attending, or specific challenges that need to be addressed. This targeted approach allows you to not only capture leads, but also gain deeper insights that will help you personalize your follow-up.
- Digital Business Cards:
Samaaro provides unique QR codes for the attendee badges, allowing attendees to easily scan each other’s codes, exchange contact information, and grow their professional network. Capturing accurate lead data during these digital exchanges ensures you have the right information for effective relationship building.
- Lead Scoring:
Assign points based on attendee interactions at the event like booth visits, attending sessions, downloading materials, or participating in polls and quizzes, to identify the most engaged attendees. Those who are actively seeking information are potentially closer to a buying decision and become prime targets for your conversion efforts.
2. Engagement & Relationship Building:
Encourage attendees to network with peers, share insights, and maintain the momentum long after the closing remarks. Samaaro’s event management app helps attendees build genuine connections and a loyal community around your brand.
- Personalized Agendas:
Provide the attendees with access to detailed session information including time, location, and speaker bios directly through Samaaro’s event management application. This transparency will allow them to personalize their schedule based on their specific interests and learning goals, maximizing the value they get from your closed-door event.
- Interactive Features:
Utilize Samaaro’s features like live Q&A, polls, or gamification elements to keep attendees actively engaged throughout the event and capture valuable data on their interests. By understanding what resonates with your audience, you can modify future content and ensure your events continue to deliver exceptional value.
- Community Building Features:
Samaaro’s event management application encourages lasting connections through built-in chat functionalities and discussion forums. Your attendees can network with peers, share valuable insights gleaned from the event, and continue discussions beyond the closed doors. This promotes long-term relationships and builds a loyal community around your events.
3. Targeted Follow-Up & Data Analytics:
Samaaro’s all-in-one platform not only delivers personalized messages but also reveals key metrics and ensures a unified customer journey that helps refine future outreach strategies.
- Automated Email Workflows:
Automate personalized email sequences triggered by attendee actions like responding to the RSVP, confirming their attendance, and downloading materials. Samaaro’s corporate event management software can even trigger emails based on the lead score to ensure timely follow-up.
- Reporting & Analytics:
Numbers tell a story- attendance reveals session popularity and activity data shows attendee engagement. You can obtain rich information from Samaaro’s reporting tools to nurture leads with targeted content based on their interests and identify the most engaged attendees who are sales ready.
- CRM Integration:
Samaaro’s integration with your CRM systems allows seamless transfer of lead data, facilitates targeted nurturing efforts within the CRM, and provides a holistic view of the lead’s journey. By centralizing all customer interactions, Samaaro lets you identify opportunities to personalize your outreach and nurture your event connections.
4. Post-Event Takeaways:
Take the legwork out of post-event outreach. Samaaro’s event management app offers an effortless way for attendees to revisit valuable content on their own schedule and for you to gain valuable feedback and improve future events.
- Recordings & Resources:
Providing attendees with access to event recordings, presentations, or white papers after the event keeps your brand top-of-mind and positions you as the go-to solution for their specific needs. This can lead attendees further down the sales funnel, making them more receptive to future outreach.
- Surveys & Feedback:
Gather attendee feedback through surveys to gauge their experience and identify areas for improvement. By addressing pain points and tailoring content to the attendees’ interests, you can nurture leads with solutions that directly address their needs, and ultimately convert those initial connections into satisfied, long-term customers.
Conclusion
Samaaro’s event management tools can transform your event from a one-time interaction into a springboard for long-term customer relationships. Remember, the goal isn’t just to generate leads, but to cultivate genuine connections, provide valuable content, and ultimately convert those connections into loyal customers. Start turning leads into sales opportunities with Samaaro’s free trial!
