Introduction
When the concept of virtual events first came up in 2009, nobody took
it seriously, let alone consider it as a worthy alternative to in-person events. But
slowly, as digital technologies advanced, virtual events have now caught the full
attention of event organizers and business owners alike.
Apart from the obvious benefits like cost-saving, virtual events
provide a unique opportunity for business owners to host events that attract global
audiences, generate new revenue streams and create higher brand awareness.
If you have heard about virtual events, but you’re not sure if you
want to host one, then the following facts will help you understand why now is the best
time to host virtual events.
Suggested Read: What Are Virtual Events and Why
You Should Host Them?
-
A report suggests that the global virtual events market size is currently valued at
$ 77.98 billion and is forecasted to grow at a compound annual growth rate of 23.2%
from now to 2027. Which means the virtual event platform market can be expected to
be valued at $774 Billion by 2030. (Source: Grand
View Search)
- A lot of people may argue that audiences will not be as engaged
in a digital event. However, it is estimated that 86% of the people who have
attended virtual events report higher or equal levels of engagement compared to
in-person events. (Source: Digital
Information World)
- 80% of people join virtual events for educational purposes. The
next biggest reason for joining virtual events is networking. (Source: Markletic)
-
Asia Pacific is anticipated to emerge as the fastest-growing regional market,
registering a CAGR of 25.8% from 2020 to 2027. (Source: Grand
View Search)
-
According to a survey by Markletic, 87% of marketers think the opportunities
generated by virtual events as a success factor, while 67% of businesses use virtual
events complementary to in-person events. (Source: Markletic)
-
80% attendees of virtual events said they are keen to attend live events in person
within the next 12 months. (Source: The
Drum)
-
65% of B2B marketers are planning to reallocate some or most of their live event
budgets to online events, such as webinars, virtual summits, tradeshows and more.
(Source: Event
Marketer)
-
80% of corporate sponsors are interested in investing in virtual events and 72%
would be interested in hybrid solutions that combines in-presence with digital
events. (Source: Travel
Daily News)
-
81% of virtual event organizers use social media to drive registrations. (Source: Markletic)
-
84% of organizations which have run a virtual event in 2020 reported that they spend
less money on virtual events than in-person events. (Source: Wild
Apricot)
-
81.8% of virtual event organizers use interactive features like event polling and
Q&A sessions to improve interaction during a virtual event. (Source: Markletic)
-
54% of event planners are spending more of their time and attention on the attendee
experience rather than logistics and 33% of event planners would use additional
budgets to invest in enhancing the attendee experience. (Source: AMEX)
-
70% of business owners and event managers feel that hybrid meetings will be
important to the future of meetings. (Source: Biz
Bash)
-
52.6% of event professionals are more likely to be invested more in event tech than
the previous year. (Source: Event
MB)
-
50% all attendees at virtual events engage using social media, compared to just 16%
at in-person events. (Source: Business
Wire)
-
According to a study conducted by Event Marketing Institute and Mosaic, 89% of
consumers who participated in the study felt that live events are the most effective
medium to increase product understanding. (Source: Event
Marketing Institute)
-
As per a study, 80% of study’s participants found personalized content more
effective unpersonalized content. This study saw participation from B2B
organizations, with approximately half of the participants having marketing job
titles. (Source: Demand
Metric Study)
-
74% of event professionals surveyed agreed data drives their decision making, and
the study concluded that using data to make event decisions will come to the
forefront in 2020. (Source: Endless Events)
-
47% of event planners and organizers believed tailored break out session paths would
be one of the biggest personalization trends for virtual events in 2020. (Source: Endless Events)
-
A study that focuses on the present scenario (2017-2021) of the global virtual
events market reported that UC&C and video conferencing is the most popular
application segment in the global virtual events market, responsible for generating
over 85% of the total revenue. (Source: Business
Wire)
Aaaaaanddd that’s it folks. That was an end to our 20 amazing
virtual event facts. We will be updating this list as and when we discover new
interesting statistics and insights from the world of virtual events. We hope this
blog helped you get a better understanding of virtual events, its impact and its
future.
Meanwhile, if you are still not sure about hosting a virtual
event, then read our Ultimate
Guide: An Introduction To Virtual Events
Excited about Virtual Events? So are we!! Reach out to Samaaro: The Most Powerful Virtual Events
Platform, and watch us convert your Virtual Event idea into an amazing
experience! Mail us on hello@samaaro.com to
book a free demo.
About Samaaro
Samaaro is the
most powerful and one of the best virtual event platform that organizations leverage
to host virtual events, virtual exhibitions, virtual conferences, and so much more.
Ours is the one platform to go to for all your virtual needs - be it for Business
Communication, Sales & Marketing, Education & Career, and Industry Uses to name a
few. Our platform is rich in features for your business to effectively leverage to
create a memorable virtual experience.
