The Five-to-Seven Slide Template
Pre-built and in a fixed order, with the optional slides marked so the deck flexes to the quarter.
A five-to-seven slide template that rolls a quarter of events into one program story leadership remembers, plus a fully populated example quarter so you can see what good looks like before you fill in your own.
Each slide exists because its absence is where a quarter slides back into a list of events.
Pre-built and in a fixed order, with the optional slides marked so the deck flexes to the quarter.
The one number the whole quarter ladders to, set up on the opening slide.
The fair, normalized roll-up that compares a dinner and a conference without flattening them.
Quarter-over-quarter on the spine number, and the cross-event accounts the program moved.
A note on every slide, so assembling it is not archaeology across event recaps.
The same deck filled in for an illustrative quarter, clearly labeled, so you see a finished roll-up.
Marketing leaders rolling a quarter of events into one QBR slot - where a conference, a few dinners, a webinar, and a roadshow all need to add up to a single, defensible number instead of a tour of the calendar.
Leadership does not remember the quarter as a list of events. They remember it as one number going the right way, or the wrong one.
This is the idea the whole deck is built around. Every slide, field, and note follows from it. Download the editable deck to get the five-to-seven slide template, the per-slide guidance, the what-to-pull notes, and a fully populated example quarter.
The full thinking behind this deck, expanded across the blog.