The Five-Slide Fillable Report
The outcome, cost and return, the accounts, when it lands, and the ask, in the order leadership reads.
When someone above you asks how the event went, you should not need three days of exports to answer. Five slides, in the order leadership reads them: the outcome, the cost and return, the accounts that moved, when it lands, and the ask. Drop in your logo and present it as your own.
Each slide exists because its absence is where an upward readout stalls.
The outcome, cost and return, the accounts, when it lands, and the ask, in the order leadership reads.
Drop in your logo and present the five slides as your own work.
A pre-read for the people who won't open the deck.
Every bracket carries a sample, so you edit a strong version instead of a blank slide.
A note on each slide naming the exact CRM field the number comes from.
The same five slides filled in for an illustrative customer summit, clearly labeled.
Marketing leaders and event owners presenting results to a CMO, CFO, or CEO — the moment leadership asks how the event went and the answer needs to hold up without three days of reconstruction.
The best event report is the one you did not have to reconstruct.
This is the idea the whole report runs on. Every slide and note follows from it. Download the fillable deck to get the five-slide report, the pre-read summary, the fill-in samples, and the fully populated example.
The full thinking behind this report, expanded across the blog.