The Scoring Scale
A 1-to-4 scale that rewards what happens without heroics, and the rule for using it honestly.
Most event teams cannot say out loud where their program actually stands. Twenty statements across five dimensions, scored one to four. The total places you in one of four stages. Your lowest dimension tells you what to fix first.
Twenty statements, five dimensions, one number that tells you where the work actually is.
A 1-to-4 scale that rewards what happens without heroics, and the rule for using it honestly.
Audience, Promotion, The Room, Handoff, and Proof, four statements each.
Reactive, Organized, Measured, and Compounding, with what each one costs you.
The single first move for whichever dimension scores lowest.
Why scoring it twice, separately, surfaces the real finding.
Six lines to fill in before you close the assessment.
Event and marketing leaders who need an honest read on where their program stands across audience, promotion, execution, handoff, and proof — before walking into a growth plan or a budget conversation built on the wrong assumption.
Programs move up when capture changes, not when reporting improves.
This is the idea the whole assessment runs on. Every dimension, stage, and fix-first move follows from it. Download the full assessment to get all twenty statements, the four stages, and the one-page fix plan.
The full thinking behind this assessment, expanded across the blog.