Virtual Conference Example - Cube 2021
Here’s a Virtual Conference Example that was hosted on Samaaro for Mindray. Mindray Medical International Limited is a global medical instrumentation developer, manufacturer, and marketer based in Shenzhen, China. Mindray designs and produces medical equipment and accessories for both human and veterinary use.
Mindray India, in association with BLK Max Super specialty Hospital, hosted CUBE ASPIRE 2021- an academic extravaganza which brought 40+ leading pathologists, hematologists, academicians, hemato-pathologist clinicians on one platform to talk about various topics on Hematology.
Project Info:
Client: Mindray India
Category: Virtual Conference
Date: 24th -25th July, 2021
Challenges
Considering the magnitude of the event, the client had specific requirements for the design of the event, that is both visually appealing and brings out brand awareness.
An interactive conference hall was required to help speakers communicate effectively with the audience.
The client also wanted to make the platform compatible with mobile devices.
Advanced functionality was required to make the event engaging and innovative.
Solutions
An intuitive Mobile UI was built specifically for the event to cater to enable users to log in from their mobiles.
An auditorium was provided for the client, where 40+ sessions, debates, panel discussions and Q&A sessions were conducted by 40+ leading pathologists, hematologists, academicians and hemato-pathologist clinicians.
An exhibition hall with various exhibitor booths was set up for the sponsors to promote their products.
To add an element of excitement and to encourage participants to perform actions, an activity leaderboard was available, which highlighted names of the attendees who interacted with the platform the most.
An innovative photo booth was available for participants of the event to click photos on and share it across social media channels.
A personalized E-certificate, which certifies the participation of the attendees, was sent to the email addresses of the participants.
A social lounge was created, where a live & aggregated feed of social media posts related to the event with relevant hashtags were displayed.
Lastly, with 100+ documents and videos available, participants were provided with a resource bag, using which they were allowed to save their favorite resources at one place.
Result
Here are some of the highlights of the event:
The event registered more than 3000 registrations.
The mobile UI made the platform compatible with mobile devices, which helped the client host more participants.
8 With features such as Live Q&As, Panel Discussions, Photo Booth, and Leaderboard, the engagement rate of the event was high.
The design of the platform was completely personalized according the client’s requirements, which helped them
