Overview – As a prominent global property digital business operating in the MENA region, Property Finder serves as an online platform for property listings and provides diverse real estate-related services. Additionally, the company actively organizes and engages in awards and workshops for industry professionals.
Industry – Real Estate
Solutions Used – Ticketing & Registration, RSVP management, Check-in & Badge Printing, Event App, Integrations.
Client Challenges
Organizing impactful real estate events poses multifaceted challenges for organizers, spanning the entire event lifecycle. The conventional approaches often involve complex, time-consuming processes, hindering the seamless execution of events. Our client – Property Finder, faced several challenges while hosting their events.
The challenges they faced compromised of:
RSVP Management Struggles
Challenge: Manually curating guest lists, sending individual invites, and managing confirmations in spreadsheets was a tedious task. Pulling data from Salesforce with specific filters helped, but it was still restrictive and required significant manual effort. Additionally, traditional methods offered limited opportunities to personalize the experience for guests, lacking features for things like pick-up and drop services or dietary preferences.
Consequence: This traditional approach consumed significant resources and time, hindering productivity and efficiency. Additionally, the high risk of errors and oversights could potentially impact the event experience negatively. Furthermore, the lack of personalization could lead to a less engaging and memorable experience for guests.
Check-In Challenge
Challenge: Antiquated check-in procedures reliant on paper or Excel sheets led to long queues and waiting times for attendees.
Consequence: Negative impact on the attendee experience, fostering dissatisfaction and frustration.
Crafting a Memorable Brand Interaction
Challenge: The absence of technology to create personalized badges, offer an intuitive attendee app, and seamlessly integrate with existing CRMs prevented a truly engaging and memorable event experience.
Consequence: Lack of personalization reduced the overall impact, potentially hindering valuable networking connections.
Integration Intricacies
Challenge: Seamless integration with existing CRMs, accounting software, and analytics tools proved challenging, potentially introducing data discrepancies and hampering analysis.
Consequence: Incomplete integrations hindered data flow and limited the ability to gain actionable insights from valuable event analytics.
Reporting and Analytics
Challenge: Manual data collection and siloed information across platforms make it difficult to track RSVPs, registrations, and attendance, leading to limited visibility into event performance and ROI.
Consequence: Inefficient resource allocation, reactive decision-making, and missed opportunities for improvement hinder event optimization and attendee experience.
Samaaro’s Solution
Seeking a streamlined solution, Property Finder partnered with Samaaro, an all-in-one event technology platform.
Here are the Solutions designed by Samaaro, which help Property Finder:
Registration Software: Leveraging Samaaro’s intuitive platform, Property Finder designed custom and personalized registration forms directly on their website, eliminating the need for coding expertise. However, the benefits extended beyond simplified creation. Samaaro empowered Property Finder with shareable ticket links, a feature that eliminated the tedious process of individual registrations. By simply generating a link, event organizers could effortlessly facilitate attendee enrollment at their own convenience, saving time and resources. This innovative solution streamlined the registration process, allowing them to focus on other crucial aspects of event management.
Event Duplication: Samaaro addressed a critical challenge faced by Property Finder: event duplication. Recognizing the time-consuming nature of recreating entire events, Samaaro’s solution enabled effortless replication of event details and information, excluding attendee data. This streamlined process eliminated the need for building separate event websites and dashboards for each iteration. Now, Property Finder simply edits the necessary information within a centralized dashboard, significantly reducing event creation time and effort. This innovative approach empowered Property Finder to focus on other crucial aspects of event management, fostering increased efficiency and productivity.
RSVP Management Tools: Samaaro’s RSVP Management solution for Property Finder went beyond traditional email functionality. Samaaro empowered them to gather even more valuable attendee data by offering unique customization options. The solution enabled Property Finder to create entirely new questions and even embed multiple sub-questions within existing RSVP fields. This flexibility granted Property Finder unprecedented control over the data they collected, allowing them to tailor the experience to their specific event needs and gather insights that were previously unavailable.
On-site Check-in & Badge-Printing Solutions: Samaaro ensured a hassle-free check-in experience for Property Finder with QR code scanning, significantly reducing waiting times and enhancing overall attendee satisfaction.
Marketing Solutions: Property Finder optimized event management using Samaaro’s marketing automation, a solution that included automated WhatsApp reminders, personalized updates, custom sender emails, and the ability to communicate with different registration categories. This tailored approach not only boosted registration and attendance but also facilitated post-event feedback collection, providing Property Finder with valuable insights for continuous improvement and enhanced personalization. The seamless communication process not only saved time but also elevated the overall attendee experience, exemplifying the effectiveness of Samaaro’s automated solutions crafted for Property Finder.
Integrations: Samaaro’s integrated approach allowed seamless integration for Property Finder with various tools, including CRMs and marketing platforms, aligning event strategies with overall organizational goals. This streamlined approach contributed to an efficient and well-coordinated event management process for Property Finder.
Results
Property Finder’s partnership with Samaaro yielded impressive results, transforming their event management processes and delivering significant improvements across key metrics:
85% Reduction in Turnaround Time: Streamlined guest list curation, RSVP management, and communication reduced the entire cycle by a staggering 85%, freeing up valuable time and resources for Property Finder.
23% Increase in Attendance: Personalized email and WhatsApp communication powered by Samaaro’s solutions enticed more attendees, resulting in a remarkable 23% jump in overall event participation.
30% Boost in Attendee Satisfaction: Smooth check-in, intuitive apps, and engaging experiences facilitated by Samaaro contributed to a 30% surge in attendee satisfaction scores, highlighting the platform’s effectiveness in creating positive memories.
Conclusion
Samaaro’s comprehensive event solutions addressed critical pain points for Property Finder, empowering them to host impactful events with measurable results. Our user-friendly, integrated platform streamlined operations, boosting attendee experiences and overall outcomes. The quantifiable improvements showcase the transformative power of Samaaro. By streamlining processes, boosting engagement, and enhancing the attendee experience, we empower event organizers like Property Finder to achieve their goals. Contact us today to see how Samaaro can transform your next event.