RE MASTER CLASS - VIRTUAL EXPO EXAMPLE
Here’s a Virtual Expo Example, where Informa Markets hosted on Samaaro. It is India’s leading exhibition organizer that provides the industry with platforms that bring together buyers and sellers from around the world through a portfolio of events, content-led conferences and seminars.
Informa Markets in India collaborated with Samaaro to organize a virtual exhibition on the renewable energy business in India to build inclusive communities and create awareness.
Project Info:
Client: Informa Markets
Category: Virtual Expo
Date: 22 – 24 July 2021
Challenges
Informa Markets required an innovative virtual event platform to organize a virtual expo featuring some of the biggest names in the renewable energy market. The objective of the event was:
To build inclusive communities through education
Create awareness on key topics like climate change
Train attendees to nurture their business
Create opportunities and economic success for enterprises
Inform attendees emerging technologies and innovation in Renewable Energy Market
Solutions
The Welcome Lobby enabled attendees of the event to navigate seamlessly to any space of the event. The Lobby was also fully customized according to the client’s and sponsors’ brand guidelines.
The networking lounge enabled the participants to make connections through 1:1 audio/video meetings and agenda-based chat rooms.
A 3D exhibitor booth, with various features like Meeting Scheduler, Meet Our Team, Resource Centre and Product Gallery was available.
Using the Meeting Scheduler, the participants could get in touch with the sponsors with a click and schedule meetings, helping the sponsors in lead generation.
All the chat transcripts of the chats initiated by the participants were available for the sponsors to view and download.
Flash Notification feature, using which organizers could send a notification across the platform informing attendees about the latest updates, was available.
Results
Here are some of the highlights of the event:
The event was sponsored by brands like Longi, Solar Edge, Enerparc, EVVO and IESA, and it received 1273 registrations.
The innovative booth features helped the sponsors in getting a lot of clicks and views for their products.
The speakers were able to deliver effective sessions on various topics.
