REIE 2021 - VIRTUAL EXPO EXAMPLE
Here’s a Virtual Expo Example, that was hosted on Samaaro. Informa, a global event management company, was looking for a scalable virtual event platform to host Renewable Energy India E-Expo (REIE)- a Virtual Exhibition hosted to provide renewable energy manufacturers, supplier & distributors a virtual venue to collaborate on.
Project Info:
Client: Informa Markets
Category: Virtual Expo
Date: 5th-6th August, 2021
Challenges
- The E-Expo aimed to provide Manufacturers, EPC Companies, Supplier & Distributors a platform to enhance their brand visibility and connect with buyers from across the world.
- Informa wanted to generate a lot of interaction between audience and exhibitors, and they also wanted a lot of visibility for the exhibitors to help them effectively promote their brand.
- The client wanted to create a virtual environment that enabled exhibitors to showcase their products effectively, generate leads and close sales.
Solutions
Since there were 17 exhibitors participating in the event, multiple 3D exhibition halls were created, with each exhibition hall accommodating multiple booths. This helped the attendees view and access various exhibitor booths from one place.
Each exhibitor was given access to a 3D exhibitor booth, which helped them position their brand effectively, showcase their products and generate leads. The exhibitor booths were fully customizable, which allowed exhibitors to design the booth as per their requirement.
The meeting scheduler allowed the attendees of the platform to schedule meetings with the exhibitors directly with just one click. Attendees and exhibitors were able to communicate with each other effectively using one-on-one audio/video calls.
User data like Email, Company Name and Number of attendees who visited the booth was shared with the exhibitors, which helped them identify potential leads.
Chat transcripts of all the conversations with the attendees were available for the exhibitors to download.
Result
Here are some of the highlights of the event:
- The event recorded 15,000 registrations from over 110 countries.
- 3000 + connections were made.
- A total of 1298 leads were generated by exhibitors
Client Feedback
“After the success of REIE 2020, there was no question in our minds as to who will be our platform partner for REIE 2021. It was nice to see some advanced features available for sponsors generate more leads and close more sales.”
– Informa Markets
