VIRTUAL PRODUCT LAUNCH - Provident
Provident Housing Limited is a subsidiary of Puravankara Limited, one of the leading real estate companies of India. It is a pioneer in the premium value housing segment and is ranked amongst the top 4 real estate companies in India. Since its inception in 1975, Provident has provided affordable housing solutions to the Indian customer base. Currently, Provident is executing six projects in Bangalore, Chennai, Coimbatore and Mangalore.
Challenges
- Provident wanted to host a pre-launch event for its first plotted development project, Provident Woodfield, during which they wanted to promote the project, get EOIs (Expression of Interest), generate leads and more.
- But due to the on-going pandemic, it wasn’t possible to host the conventional pre-launch event. Hence, Provident, in collaboration with Samaaro, decided to host one of its kind digital project launches, allowing its customers to book their dream homes on a real-time basis.
- The main concern our clients had was in terms of looks and feel, in that, how effective will a presentation on a virtual event be in terms of driving sales.
Solutions
The launch of provident Woodfield was India’s first end-to-end online property launch event, where the speaker, Avinash Roa, hosted the entire event on a virtual platform and took the viewers on a visual tour of the property.
- The end-to-end online property launch had everything from EOI booking to plot allotment on a real-time basis with no manual intervention.
To overcome the mundane feel of webinars and make the event more immersive, green screen shooting was done and the speaker was augmented on the screen to make the event more engaging and exciting.
Results
- The event was considered a massive success by Provident Housing Limited, and resulted in the reservation of 180 plots out of 500 available- more than 1/3rd units were booked.
- Provident, with the help of Samaaro, also made it convenient for the buyer to access these projects with the ease of clicks from anywhere in the world, without having to compromise their health and safety.
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