PPGAP, an internal virtual town hall event was hosted to celebrate the 25th anniversary of the partnership between PPG and Asian Paints. The event was a celebration of the joint venture between PPG Inc of the USA, one of the leading coatings companies, and Asian Paints Ltd, the largest producer of paints and coatings in India.
A custom video was created highlighting the sponsors of the event and the 3D spaces around the venue. It served as an introduction to all the spaces and clients’ futuristic vision of their collaboration together.
Upon landing on the event platform, the viewers were directly led to the auditorium. It was a sprawling 3D space where the speakers delivered their keynote address. Attendees could navigate to all the spaces from the auditorium.
A photobooth was incorporated into the platform. Audiences were allowed to share their pictures directly across different social media channels.
The event had new branding opportunities. Alongside the gaming arena, we offered branded games for better promotion and to deliver the message.