Informa Markets in India is the country’s leading exhibition organizer that provides the industry with platforms that bring together buyers and sellers from around the world through a portfolio of events, content-led conferences, and seminars. Established in 2006, it hosts over 20 large-scale events and 40 conferences across the country every year. This enables trade across a variety of industries and specialist markets from manufacturing to food, hospitality, jewelry, healthcare & pharma, and transport & logistics.
Client: Informa Market
Category: Virtual Expo & Conference
Date: 17-18th Sep, 2020
Informa Markets wanted to host two different conferences – IFSEC and OSH- over the course of two days and were looking for a compatible virtual event platform.
Hence, one of the main challenges of this event was to host two different conferences simultaneously and seamlessly.
Samaaro helped Informa come up with a fully customized virtual-solution and host a one-of-its-kind virtual exhibition that helped them host an engaging virtual expo
2 exhibit halls, containing a total of 24 exhibitor booths -10 Booths for IFSEC and 14 booths for OSH- were created for the event.
Brands like eSSL, Matrix Security Solutions, ReflectoSafe, Magnum,TORP, and IndiForm were part of this event.
A host of activities like live polls, quizzes, games and chats were facilitated to keep the engagement high during the event.
An innovative analytics dashboard was set up of the event, where exhibitors could track the total number of visitors to the booth, the attendee heatmap, average time spent on the booth, total number of downloaded resources, the most popular type of resource downloaded and more. This helped the hosts in gathering relevant data to make smarter business decisions.
Here are some of the highlights of the event :
10,000 registrations from over 40 countries.
Mr. Shiv Khera was among the attendees of the event.
The engagement and the audience retention of the event was very high